Raymar Brand Guidelines
The Arizona panel maker on imported linen.
Aa
Two constants: a sandstone-gold palette and a panel-assembler-sans register. Abstract homage — not a Raymar product or mark; no panel silhouette or logo is reproduced.
The Arizona panel maker on imported linen
Raymar is the mother-and-daughter Arizona maker assembling archival canvas-and-linen painting panels in the USA since 1998.
Raymar brings the round its Arizona panel maker — the mother-and-daughter, female-owned house, from 1998, that assembles archival canvas-and-linen painting panels in the United States, on rigid substrates, and is honest that its linen comes from elsewhere. Raymar makes the painting surface, and its answer to a round about the surface is the mounted panel — a linen or cotton canvas bonded to a rigid board, assembled in Arizona on imported linen. A brand, panel.
Its identity is the Arizona panel maker on imported linen. The Arizona assembly, the imported linen and the mother-daughter ownership are the story here. A brand, panel. The Arizona panel maker on imported linen.
(Honest notes, so the story stays precise, and the location stays corrected. Raymar, at raymar.com, makes archival canvas and linen painting panels as its heroes — canvas or oil-primed linen mounted on rigid substrates such as board, foam and aluminium composite — and we report its performance language as the brand’s own marketing. It states it is made in Arizona — not Santa Barbara, a common confusion we correct — since 1998, founded by Catherine Dietrich, with her daughter Emilie Dietrich joining in 2008, a mother-and-daughter, female-owned business. On where it is made, the star theme of this round, it crafts its panels in-house in Arizona, while stating its materials are sourced from around the world — so the panels are US-assembled and the linens imported, and it does not claim US-milled linen. On who owns it, a theme of this round, it is independent and family-owned. Its designs are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)
Colour
Raymar lives in a sandstone gold. Click a swatch to copy the hex.
Raymar’s identity is panel, Arizona-assembled and family — a sandstone gold, an ink, a pale sand, a deep bronze, and a paper. The palette leans sandstone gold and pale sand: a high-desert register that nods to a mounted canvas panel rather than a loud logo colour. It signals an Arizona panel assembler. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a sandstone gold signals a panel, Arizona-assembled identity. Raymar’s world is a mounted, rigid object. For designers, it is a reminder that a sandstone gold and a soft pale sand can carry an art-materials brand — the tone of the Arizona desert. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: assemble the panels in Arizona; say the linen is imported; correct the location; and treat any single hex as unofficial.
Typography
The register is a panel-assembler sans — panel, plain, assembled.
Raymar’s identity carries a panel, plain, assembled spirit — a panel-assembling maker, not a graphics label. A panel-assembler sans captures the mood: clean, exact and confident, the register of a mounted canvas panel. Set in a sandstone-gold palette, the panel-assembler sans feels panel and assembled — exactly the personality Raymar carries. It is a mounted object rather than a logo, mirroring canvas tooth. (Raymar’s real panels are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a panel-assembler-sans maker,” shown here in a stand-in. The type behaves like the brand: panel, plain and assembled.
Aa
A panel-assembler-sans maker — panel and assembled. (Specimen set in Work Sans, a panel-assembler-sans STAND-IN; NOT the Raymar logo or any panel.)
The surface
Raymar stands for the Arizona panel maker on imported linen.
Raymar brings the round its Arizona panel maker. A sandstone-gold palette, a panel-assembler sans and a 1998 founding make one thing — the Arizona panel maker on imported linen — the whole identity: panel, Arizona-assembled and family. The Arizona assembly is the pitch, and the imported linen is the honest note. The point is a linen or cotton canvas bonded to a rigid board, assembled in Arizona on imported linen, in a round about the surface.
Put to work, the identity is the mounted panel told straight, as making — with the panels assembled at home and the imported linen named. A maker in this spirit would assemble the panels in Arizona, say the linen is imported, and correct the location. A reader in this spirit would keep the facts right: Raymar makes archival canvas and linen panels as its heroes, mounted on rigid substrates; it states it is made in Arizona, not Santa Barbara, since 1998, founded by Catherine Dietrich with her daughter Emilie joining in 2008, a mother-and-daughter, female-owned business; it crafts its panels in-house in Arizona while sourcing materials from around the world, so the panels are US-assembled and the linens imported, with no US-milled-linen claim; and it is independent and family-owned. Raymar joins Ampersand at the panel end of the round’s construction thread, and its imported-linen honesty pairs with Fredrix’s converter honesty. The honest editorial moves are to date it to 1998, to correct the location to Arizona, to credit the Dietrichs, to say the panels are US-assembled and the linen imported, and to keep it family-owned.
For designers and brand-builders, Raymar continues the surface: assemble the panels in Arizona — and say the linen is imported. The lessons: let US panel assembly be the brand; distinguish assembly from milling; correct a common location confusion; keep it family-owned and female-owned in the telling; and never reproduce a panel. It is also a reminder to stay precise: Raymar is the mother-and-daughter Arizona maker assembling archival canvas-and-linen painting panels in the USA since 1998 — with the palette here an unofficial interpretation. Read that way, Raymar is less a panel than an assembly: Arizona-made, imported-linen, family. The lesson for a brand is that US assembly and honest sourcing reinforce each other, and assembling the panels in Arizona keeps the story earned. Raymar made the-Arizona-panel-maker-on-imported-linen the identity — proof that honest assembly can carry a round, its family maker.
Explore & save
Keep Raymar’s identity on hand — save it to a board in the Made Good inspiration library.
Raymar identity set
Pin the sandstone-gold palette and the panel-assembler-sans register to your own board.



