Remitly Brand Guidelines: BeamIt Mobile, a Seattle App & a 2021 Nasdaq Listing

A Seattle start-up that began as a search engine.

Remitly began in Seattle in 2011. English Wikipedia names its founders as Matthew Oppenheimer, Josh Hug and Shivaas Gulati, and gives its first name as BeamIt Mobile. At the start, Wikipedia says, the business was a search engine for remittance services; it moved into sending money itself soon after, and in August 2012 it changed its name from BeamIt to Remitly. The company’s own website still opens its story with the words “Founded in 2011.”

The first destination was the Philippines. In April 2013, according to Wikipedia, Remitly announced free transfers to the country, the first place to which it could deliver money. Growth in the United States then came state by state. In January 2017 PYMNTS reported that the Seattle company had begun serving customers in Massachusetts after the state approved it to operate there, which made the service available in all 50 states. By March 2018, Wikipedia says, people in the United States, the United Kingdom, Canada and Australia could use it to send money to ten countries, among them India, Mexico, Colombia and the Philippines.

An app, a card and campaigns in many languages.

Remitly has no branches. Wikipedia describes a service that works electronically rather than through physical premises, and says that as of July 2024 people in 30 countries could send money in about 100 currencies to 170 countries; depending on the country, recipients can collect it by bank deposit, mobile money or cash pickup. The company’s own about page in 2026 gives a higher count, “175+ countries,” and says it served 9.6 million customers in a quarter.

The product is the app, and Remitly presents its news as app news. In October 2026 its newsroom introduced version 7.0, which it called its biggest update yet: a feature named Smart Rate that, the company says, credits select U.S. customers if the rate improves within 24 hours of sending; a Quick Send button on a redesigned home screen; and WhatsApp messages that tell the person receiving the money when it arrives, with no app needed on their side. The same release described recipient validation, which checks a recipient’s details before money leaves on supported routes, a link that lets recipients enter their own delivery details, and a refreshed transfer screen that was already live for customers in the UK and Australia and rolling out elsewhere. In July 2026 it began a phased launch of the Remitly Global Card, which it describes as one card and one balance for spending, holding and sending money across borders; its listed features include holding money in fiat currency or USDC, instant transfers between cardholders, direct deposit and ATM access. In November 2026 the company said it was opening the card to eligible customers across the United States and adding domestic transfers, and in October 2026 it introduced Remitly Reserve for customers moving large amounts.

Its marketing is written for particular communities. In August 2025 Remitly announced a multi-year partnership with Spain’s football league LALIGA, becoming title sponsor of the pickup games at the league’s El Partidazo fan events in the United States and Canada; the company said the 2024/25 series had drawn more than 13,000 fans across six cities, and that each pickup player would receive a starter kit with a ball, pinnies and cones. In September 2026 it launched Remitly en Español, a Spanish-language social space under the line “Tu dinero. Tu idioma. Tu gente.” — your money, your language, your people. The same month the company listed prizes for its campaigns: its PR campaign Don’t Get Scammed.FM was named financial services campaign of the year at Creative Moment and won two Creative Circle awards, and its annual report The Immigration Index won a finance campaign prize and a prize for its use of data at the UK Content Awards, the company says. Its influencer campaign in the Asia-Pacific region took gold at the Global Influencer Marketing Awards, according to the same post.

Remittance brands.

Money-transfer brands work in two places at once: at a shop counter, where a sign has to be read from across the street, and on a phone screen, where the same name has to sit in a small app icon. The guides in this set look at how each brand handles that double job, from strong single-colour wordmarks in yellow, green, orange or purple to the short, easily spoken names that customers repeat to relatives abroad.

The guides also look at the practical pages these brands publish: exchange-rate calculators that show what a recipient will receive, lists of countries and corridors, and finders for agent locations. The networks behind those finders are large by the companies’ own counts: MoneyGram gives more than 480,000 retail locations, and Ria had more than 639,000 locations at the end of 2025, according to English Wikipedia. Partners such as Walmart, post offices and convenience-store chains appear alongside the brands’ own shops.

Language is part of the design. The guides note where pages, apps and customer service are offered in several languages for customers who send money to families in other countries; MoneyGram, for example, says its rebuilt app and website of October 2026 support 40 languages.

The small print matters too. MoneyGram’s website lists its licences as a money transmitter, and the guides note such licence and regulatory disclosures, along with complaint routes and, for listed companies or listed parents, investor pages with reports and filings. Each guide sets out what can be checked about the brand — who founded it, who owns it today, and how its name and network have grown — and marks clearly what rests only on the company’s own word.

A Nasdaq listing in 2021.

Remitly became a public company on 23 September 2021, when its shares began trading on the Nasdaq under the ticker RELY, according to Wikipedia. The listed parent is Remitly Global, Inc. The operating company, Remitly, Inc., says on its website that it is licensed as a money transmitter by the New York State Department of Financial Services, among other state licences, and it gives a Seattle registered address. By July 2026 the company’s releases were quoting Sebastian J. Gunningham as its chief executive.

The field it entered was already busy. The 2017 PYMNTS report named PayPal’s Xoom, TransferWise — now Wise — and WorldRemit among the digital services competing for the same senders. Remitly’s campaigns of 2025 and 2026 are aimed at named audiences: Spanish speakers in the United States, football fans at LALIGA’s North American events, and readers of its yearly Immigration Index.

For a design guide, Remitly shows how a remittance brand can speak through its app and through campaigns written for particular communities in their own languages. Compare WorldRemit, a London-born digital sender, and Western Union, the long-established network. For this guide we use a deep navy, a teal and a soft sky blue with a rounded sans, an unofficial interpretation; no product or logo is reproduced.

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