Suddath Brand Guidelines: A Jacksonville Mover Since 1919 and an Atlas Agent Again

A Jacksonville mover since 1919.

Suddath was founded in Jacksonville, Florida, in 1919, the company says, and its leadership page names the founder as Carl Suddath. The business has stayed in the city ever since: its releases give Jacksonville as the headquarters of The Suddath Companies, the group that now holds its moving, relocation and workplace businesses.

A downtown building carries the name. The Hutchinson–Suddath Building on East Bay Street was built in 1910 for the Hutchinson Shoe Company, which used it until 1931, when it was bought by Suddath, according to English Wikipedia; it was added to the US National Register of Historic Places on 3 October 2007. What Now Jacksonville reported in January 2026 that the Suddath family had owned the building for 95 years, and that a local property group, Illyria Properties, had closed on its purchase on 9 January 2026, with plans for a tavern, a listening bar and apartments.

The family link at the top of the company continues. Its leadership page describes the chairman, Steve Suddath, as a third-generation leader and the founder’s grandson, who grew up in the moving and storage business and spent more than three decades in domestic and international moving operations. Day-to-day leadership sits with president and chief executive Mike Brannigan, who joined in 2012 as chief operating officer, the company says.

A long tie to Atlas.

For much of its history Suddath has worked inside a van-line network. A January 2024 release published by Suddath says the company was an Atlas Van Lines agent and stockholder from 1950 to 1981, and that in 2024 its household-goods subsidiary, Suddath Moving & Storage, rejoined the Atlas agent network. Atlas, the release says, is owned by its agents. The same release gave Suddath Moving & Storage 15 locations, and the Suddath site now carries an Atlas Van Lines trademark notice in its footer.

Acquisitions widened the group. The company says it bought Perdue, a Jacksonville office-furniture dealer and Steelcase partner trading since 1916, in January 2019, and the commercial technology firm Phase Integration, founded in 2016, in June 2020; the 2020 release said Phase Integration would work from Perdue’s locations in Jacksonville and Tallahassee. On 31 March 2021 it completed the purchase of the Texas mover Daryl Flood Inc. and all of its operating companies, a deal the company called the largest acquisition in its history. The Daryl Flood name has since been folded into Suddath, which says the combined household-moving business handles more than 40,000 moves a year. In July 2026 Perdue bought American Business Interiors, a Florida commercial interiors firm founded in 1969.

Today the group sells residential, long-distance and international moving, employee relocation for companies, and commercial office moves through a workplace solutions division that also covers planning, installation and furniture. Its leadership page counts more than 2,000 team members across 45 locations; a company release of December 2022 put the figure at more than 30 US and 13 international locations in eight countries.

International moving runs through partner networks as well as van lines. In May 2022 Suddath announced that it would formally rejoin the Harmony Relocation Network, a group the release describes as made up of family-owned moving companies, with effect from 1 June 2022; the release notes that the word “harmony” carries the same meaning in 43 languages, and the head of Suddath’s international moving division linked the step to the company’s corporate moving work for US-based multinationals. In November 2022 the JAXUSA Partnership, the economic development division of the JAX Chamber, named Suddath its 2022 International Company of the Year, citing its growth from a small Jacksonville moving company founded in 1919, according to the company’s account of the award.

How movers present themselves.

Moving and relocation companies present themselves in two registers at once. One is physical: vans, trailers, crates and containers that carry a company’s name along streets and across borders. The other is corporate: service pages, client portals, apps and reports written for the human-resources and mobility teams that commission employee moves.

Livery is the older of the two. American van-line names such as Allied and North American date from 1928 and 1933, according to English Wikipedia, and groups that later bought them have kept those names in use: SIRVA, formed in 1998 and 1999, still lists Allied and northAmerican as brands in their own right on its website. Crate and container work shows up in the service lists themselves: SIRVA’s website menus separate household-goods, commercial and specialty moving, and a May 2026 Cartus release lists fine-art wrapping and transportation, temperature-controlled wine shipping and pet transportation among the services of its executive programme.

The corporate side is mostly software and programme names. Cartus lists its CartusMobile app and its MovePro360 hub in its own timeline, and SIRVA lists a technology platform, Connect+, beside its relocation services; both describe home sale and purchase, temporary housing, immigration and destination support as parts of one managed programme for an employer.

Corporate pages carry the rest of the story: networks of agents and partners, owners, offices and depots, and the countries served. Those figures change with each acquisition, merger or refinancing, so this guide gives them only with the date and the source that reported them, and marks clearly what rests on a company’s own word.

A surname that kept its place.

The Suddath surname has been the brand since the start, and the group has kept it as it absorbed other firms: the old Daryl Flood pages now tell customers that Daryl Flood “is now Suddath,” and promise the same service under the Suddath name. The company states its mission as serving customers, communities and each other “with the highest level of care,” and describes its vision as integrated services that move people and businesses forward. It publishes a corporate social responsibility programme alongside its service pages and names five values: trust, innovation, teamwork, caring and agility.

The brand works across very different audiences. The same name appears on a page for a family moving across town, on a corporate relocation service with programmes running from lump-sum payments to a fully managed option, and on a workplace division that plans and runs office moves and installs furniture through Perdue. The January 2024 Atlas release described Suddath as a relocation name serving corporate and consumer customers at home and abroad. The same release still listed a Daryl Flood Moving & Storage brand in Texas; those pages now point customers to Suddath.

For a design guide, Suddath shows a family surname working as a moving brand for more than a century, used on its own and alongside a van-line partner’s mark. Compare Arpin and Graebel, two other American movers in this series. For this guide we use brick red, charcoal and Bay Street stone with a river-blue accent and a slab serif, an unofficial interpretation; no product or logo is reproduced.

Keep Suddath’s identity on hand — save it to a board in the Made Good inspiration library.