Expert guides on typography,
fonts & graphic design.
10,000+ in-depth resources on typography, brand guidelines, design principles, and creative tools — written for designers, marketers, and anyone who works with visual communication.
Explore by Industry
Browse thousands of brand guideline breakdowns by sector — the palettes, type and design systems behind the brands you know.
Brand Guidelines
The full library — every brand we’ve broken down, from heritage names to modern challengers.
Latest Articles
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Chinawok Brand Guidelines: A 1999 Jockey Plaza Chifa Counter, Now Part of NGR in Peru
Brand Guidelines · Field Guide Chinawok Brand Guidelines A 1999 Lima food-court chifa that spread across Latin America.…
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Jeno’s Pizza Brand Guidelines: A 1973 Bogotá Pizzeria, Telepizza and Food Delivery Brands
Brand Guidelines · Field Guide Jeno’s Pizza Brand Guidelines A 1973 Bogotá pizzeria that grew into a national…
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Pollo Campero Brand Guidelines: Guatemala City’s 1971 Fried Chicken Chain and Its Boxes
Brand Guidelines · Field Guide Pollo Campero Brand Guidelines Guatemala City’s 1971 fried chicken chain and its travelling…
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Coco Bambu Brand Guidelines: From a Fortaleza Pastry Stall in 1989 to a Seafood Chain
Brand Guidelines · Field Guide Coco Bambu Brand Guidelines From a Fortaleza pastry stall to a national seafood…
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Madero Brand Guidelines: A 2005 Curitiba Burger House, Wood, Brick and a Ponta Grossa Kitchen
Brand Guidelines · Field Guide Madero Brand Guidelines A Curitiba burger house built in wood and brick, fed…
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China in Box Brand Guidelines: A 1992 Moema Delivery Shop, Paper Boxes and Grupo Trigo
Brand Guidelines · Field Guide China in Box Brand Guidelines A São Paulo delivery shop that put Chinese…
Design Inspiration
A free, searchable library of brand, typography and visual references — plus a free MCP server so your AI assistant can search it too.
Inspiration Gallery
60,000+ brand, typography and design references, tagged by style, colour and industry. Save favourites to boards.
Museum Collection
7,700+ public-domain artworks from the Met, the Rijksmuseum, the Art Institute of Chicago and more, grouped by theme and artist.
Annual Reports Archive
8,600+ vintage corporate annual-report covers, searchable by company, country, decade and designer.
UI Screens with Code
1,800+ original app and website screens in light and dark, each with copyable HTML and a DESIGN.md. Free to use.
Free MCP Server
Connect Claude, ChatGPT or any MCP-compatible assistant to search the whole library — free, no sign-up.
From the Museum
Design guides to art movements and great artists, illustrated with public-domain works — what to look at, and how to borrow it for your own work.
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Rien Poortvliet: Field Sketches, Gnomes and Storytelling
Quick answerRien Poortvliet (1932–1995) was a Dutch illustrator and painter, known for the 1976 book Leven en werken…
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Jean-Michel Folon: Watercolour Skies and Quiet Symbols
Quick answerJean-Michel Folon (1934–2005) was a Belgian illustrator, painter and sculptor whose watercolours, aquatints and posters show a…
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Marc Riboud: Frames, Signs and Street Geometry
Quick answerMarc Riboud (1923–2016) was a French Magnum photographer known for his 1953 picture of a painter on…
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Felix Nussbaum: Symbols, Walls and the Painted Self
Quick answerFelix Nussbaum (1904–1944) was a German-Jewish painter from Osnabrück who worked in exile in Italy and Belgium…
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Wang Xizhi: Brush Rhythm, Rubbings and Lettering Ideas
Quick answerWang Xizhi (303–361) was a Jin-dynasty Chinese calligrapher whose letters and texts became models for later writers.…
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Pavel Fedotov: Visual Storytelling in a Single Frame
Quick answerPavel Fedotov (1815–1852) was a Russian painter and former guards officer whose small, satirical scenes of St…
What We Cover
Typography & Fonts
Font reviews, typeface pairings, Canva font guides, and the principles that make type work. From Google Fonts to premium typefaces.
Graphic Design
Design principles, visual examples, colour theory, and career advice. From balance and contrast to building a professional portfolio.
Tools & Software
Honest comparisons of design software, font pairing tools like Fontjoy and Fontshare, and affordable alternatives to industry apps.