Expert guides on typography,
fonts & graphic design.
10,000+ in-depth resources on typography, brand guidelines, design principles, and creative tools — written for designers, marketers, and anyone who works with visual communication.
Explore by Industry
Browse thousands of brand guideline breakdowns by sector — the palettes, type and design systems behind the brands you know.
Brand Guidelines
The full library — every brand we’ve broken down, from heritage names to modern challengers.
Latest Articles
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Snow+Rock Brand Guidelines: A 1982 Kensington Ski Shop Inside the Cotswold Outdoor Group
Brand Guidelines · Field Guide Snow+Rock Brand Guidelines A Kensington ski shop of 1982 that became a national…
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Blacks Brand Guidelines: A Greenock Sailmaker, Good Companions Tents and JD Sports
Brand Guidelines · Field Guide Blacks Brand Guidelines A Clyde sailmaker that turned to tents, catalogues and outdoor…
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Millets Brand Guidelines: An 1893 Southampton Outfitter, Sears, Blacks and JD Sports
Brand Guidelines · Field Guide Millets Brand Guidelines An 1893 Southampton outfitter that became a high-street outdoor chain.…
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Go Outdoors Brand Guidelines: Sheffield’s Camping Centre, JD Sports & a 2020 Pre-Pack
Brand Guidelines · Field Guide Go Outdoors Brand Guidelines From a Sheffield camping centre to out-of-town superstores. Made…
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Cotswold Outdoor Brand Guidelines: A 1974 Water-Park Garage, A.S.Adventure & Yonderland
Brand Guidelines · Field Guide Cotswold Outdoor Brand Guidelines The 1974 water-park garage that became a national outdoor…
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Hays Travel Brand Guidelines: A 1980 Seaham Desk, a Sunderland Base & 555 Thomas Cook Shops
Brand Guidelines · Field Guide Hays Travel Brand Guidelines A family travel agency that grew from a shop…
Design Inspiration
A free, searchable library of brand, typography and visual references — plus a free MCP server so your AI assistant can search it too.
Inspiration Gallery
60,000+ brand, typography and design references, tagged by style, colour and industry. Save favourites to boards.
Museum Collection
7,700+ public-domain artworks from the Met, the Rijksmuseum, the Art Institute of Chicago and more, grouped by theme and artist.
Annual Reports Archive
8,600+ vintage corporate annual-report covers, searchable by company, country, decade and designer.
UI Screens with Code
1,800+ original app and website screens in light and dark, each with copyable HTML and a DESIGN.md. Free to use.
Free MCP Server
Connect Claude, ChatGPT or any MCP-compatible assistant to search the whole library — free, no sign-up.
From the Museum
Design guides to art movements and great artists, illustrated with public-domain works — what to look at, and how to borrow it for your own work.
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Rien Poortvliet: Field Sketches, Gnomes and Storytelling
Quick answerRien Poortvliet (1932–1995) was a Dutch illustrator and painter, known for the 1976 book Leven en werken…
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Jean-Michel Folon: Watercolour Skies and Quiet Symbols
Quick answerJean-Michel Folon (1934–2005) was a Belgian illustrator, painter and sculptor whose watercolours, aquatints and posters show a…
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Marc Riboud: Frames, Signs and Street Geometry
Quick answerMarc Riboud (1923–2016) was a French Magnum photographer known for his 1953 picture of a painter on…
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Felix Nussbaum: Symbols, Walls and the Painted Self
Quick answerFelix Nussbaum (1904–1944) was a German-Jewish painter from Osnabrück who worked in exile in Italy and Belgium…
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Wang Xizhi: Brush Rhythm, Rubbings and Lettering Ideas
Quick answerWang Xizhi (303–361) was a Jin-dynasty Chinese calligrapher whose letters and texts became models for later writers.…
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Pavel Fedotov: Visual Storytelling in a Single Frame
Quick answerPavel Fedotov (1815–1852) was a Russian painter and former guards officer whose small, satirical scenes of St…
What We Cover
Typography & Fonts
Font reviews, typeface pairings, Canva font guides, and the principles that make type work. From Google Fonts to premium typefaces.
Graphic Design
Design principles, visual examples, colour theory, and career advice. From balance and contrast to building a professional portfolio.
Tools & Software
Honest comparisons of design software, font pairing tools like Fontjoy and Fontshare, and affordable alternatives to industry apps.