Expert guides on typography,
fonts & graphic design.

10,000+ in-depth resources on typography, brand guidelines, design principles, and creative tools — written for designers, marketers, and anyone who works with visual communication.

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Browse thousands of brand guideline breakdowns by sector — the palettes, type and design systems behind the brands you know.

Brand Guidelines

Brand Guidelines

The full library — every brand we’ve broken down, from heritage names to modern challengers.

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Audio & Music

Audio & Music

Hi-fi, headphones, instruments and studio gear.

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Fashion & Apparel

Fashion & Apparel

Clothing, footwear, watches and accessories.

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Food & Beverage

Food & Beverage

Coffee, tea, spirits, snacks and soft drinks.

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Home & Kitchen

Home & Kitchen

Appliances, cookware, furniture and homeware.

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Beauty & Grooming

Beauty & Grooming

Skincare, cosmetics, fragrance and shaving.

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Sports & Outdoors

Sports & Outdoors

Cycling, fishing, camping and fitness gear.

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Technology & Electronics

Technology & Electronics

Cameras, computing, gaming and consumer tech.

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Automotive & Transport

Automotive & Transport

Cars, motorcycles, airlines and mobility.

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Tools & Industrial

Tools & Industrial

Power tools, hardware, knives and workshop gear.

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Design & Stationery

Design & Stationery

Type foundries, pens, paper and design studios.

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Toys & Games

Toys & Games

Board games, models, puzzles and collectibles.

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Latest Articles

Design Inspiration

A free, searchable library of brand, typography and visual references — plus a free MCP server so your AI assistant can search it too.

Photos of type specimens, colour swatches, signage and print from the Inspiration Gallery

Inspiration Gallery

60,000+ brand, typography and design references, tagged by style, colour and industry. Save favourites to boards.

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Public-domain artworks from the Museum Collection: a mandala, a raga painting, a sampler, a folding screen and a portrait

Museum Collection

7,700+ public-domain artworks from the Met, the Rijksmuseum, the Art Institute of Chicago and more, grouped by theme and artist.

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Eight 1910s and 1920s annual report covers from the Annual Reports Archive

Annual Reports Archive

8,600+ vintage corporate annual-report covers, searchable by company, country, decade and designer.

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Dashboard and checkout UI screens in light and dark mode

UI Screens with Code

1,800+ original app and website screens in light and dark, each with copyable HTML and a DESIGN.md. Free to use.

Browse the screens →

An AI assistant using the Made Good Designs MCP server to find pricing page designs

Free MCP Server

Connect Claude, ChatGPT or any MCP-compatible assistant to search the whole library — free, no sign-up.

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From the Museum

Design guides to art movements and great artists, illustrated with public-domain works — what to look at, and how to borrow it for your own work.

What We Cover

Typography & Fonts

Font reviews, typeface pairings, Canva font guides, and the principles that make type work. From Google Fonts to premium typefaces.

Graphic Design

Design principles, visual examples, colour theory, and career advice. From balance and contrast to building a professional portfolio.

Tools & Software

Honest comparisons of design software, font pairing tools like Fontjoy and Fontshare, and affordable alternatives to industry apps.