Expert guides on typography,
fonts & graphic design.
10,000+ in-depth resources on typography, brand guidelines, design principles, and creative tools — written for designers, marketers, and anyone who works with visual communication.
Explore by Industry
Browse thousands of brand guideline breakdowns by sector — the palettes, type and design systems behind the brands you know.
Brand Guidelines
The full library — every brand we’ve broken down, from heritage names to modern challengers.
Latest Articles
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Shakey’s Brand Guidelines: From a 1954 Sacramento Parlor to a Listed Philippine Chain
Brand Guidelines · Field Guide Shakey’s Brand Guidelines A Sacramento beer-and-banjo parlor that found its biggest market in…
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Mang Inasal Brand Guidelines: The Iloilo Grilled-Chicken Chain Now Owned by Jollibee Foods
Brand Guidelines · Field Guide Mang Inasal Brand Guidelines An Iloilo grill counter that grew into a national…
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Max’s Restaurant Brand Guidelines: Fried Chicken From a 1945 Quezon City House
Brand Guidelines · Field Guide Max’s Restaurant Brand Guidelines Fried chicken from a 1945 Quezon City house. Made…
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Chowking Brand Guidelines: The 1985 Makati Chinese-Filipino Chain Inside Jollibee
Brand Guidelines · Field Guide Chowking Brand Guidelines The 1985 Makati Chinese-Filipino chain inside Jollibee. Made Good Designs…
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Jollibee Brand Guidelines: A 1975 Cubao Ice Cream Parlour, a Red Bee & Chickenjoy
Brand Guidelines · Field Guide Jollibee Brand Guidelines An ice cream parlour in 1975, a bee in a…
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Jumbo Seafood Brand Guidelines: An East Coast Chilli Crab House of 1987 & the JUMBO Group
Brand Guidelines · Field Guide Jumbo Seafood Brand Guidelines A seafood centre by the sea in 1987, a…
Design Inspiration
A free, searchable library of brand, typography and visual references — plus a free MCP server so your AI assistant can search it too.
Inspiration Gallery
60,000+ brand, typography and design references, tagged by style, colour and industry. Save favourites to boards.
Museum Collection
7,700+ public-domain artworks from the Met, the Rijksmuseum, the Art Institute of Chicago and more, grouped by theme and artist.
Annual Reports Archive
8,600+ vintage corporate annual-report covers, searchable by company, country, decade and designer.
UI Screens with Code
1,800+ original app and website screens in light and dark, each with copyable HTML and a DESIGN.md. Free to use.
Free MCP Server
Connect Claude, ChatGPT or any MCP-compatible assistant to search the whole library — free, no sign-up.
From the Museum
Design guides to art movements and great artists, illustrated with public-domain works — what to look at, and how to borrow it for your own work.
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Rien Poortvliet: Field Sketches, Gnomes and Storytelling
Quick answerRien Poortvliet (1932–1995) was a Dutch illustrator and painter, known for the 1976 book Leven en werken…
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Jean-Michel Folon: Watercolour Skies and Quiet Symbols
Quick answerJean-Michel Folon (1934–2005) was a Belgian illustrator, painter and sculptor whose watercolours, aquatints and posters show a…
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Marc Riboud: Frames, Signs and Street Geometry
Quick answerMarc Riboud (1923–2016) was a French Magnum photographer known for his 1953 picture of a painter on…
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Felix Nussbaum: Symbols, Walls and the Painted Self
Quick answerFelix Nussbaum (1904–1944) was a German-Jewish painter from Osnabrück who worked in exile in Italy and Belgium…
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Wang Xizhi: Brush Rhythm, Rubbings and Lettering Ideas
Quick answerWang Xizhi (303–361) was a Jin-dynasty Chinese calligrapher whose letters and texts became models for later writers.…
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Pavel Fedotov: Visual Storytelling in a Single Frame
Quick answerPavel Fedotov (1815–1852) was a Russian painter and former guards officer whose small, satirical scenes of St…
What We Cover
Typography & Fonts
Font reviews, typeface pairings, Canva font guides, and the principles that make type work. From Google Fonts to premium typefaces.
Graphic Design
Design principles, visual examples, colour theory, and career advice. From balance and contrast to building a professional portfolio.
Tools & Software
Honest comparisons of design software, font pairing tools like Fontjoy and Fontshare, and affordable alternatives to industry apps.