Fashion & Apparel
Fashion & Apparel brand guidelines — colour palettes, typography and design systems for fashion brands, with honest notes on ownership and where each is made.
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Vera Wang Brand Guidelines: The 1990 Carlyle Hotel Bridal Salon Now Owned by WHP Global
Brand Guidelines · Field Guide Vera Wang Brand Guidelines The 1990 Carlyle Hotel bridal salon now owned by WHP Global. Made Good…
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Pronovias Brand Guidelines: From a 1922 Barcelona Lace Shop to the 2026 Sale to Cap Capital
Brand Guidelines · Field Guide Pronovias Brand Guidelines From a 1922 Barcelona lace shop to the 2026 sale to Cap Capital. Made…
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Savage X Fenty Brand Guidelines: Rihanna’s 2018 Online Lingerie Label & Its Runway Shows
Brand Guidelines · Field Guide Savage X Fenty Brand Guidelines A singer’s online lingerie label that staged its launch on Instagram. Made…
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Freya Brand Guidelines: Eveden’s 1998 Label From a Desborough Corset Factory
Brand Guidelines · Field Guide Freya Brand Guidelines The Eveden label launched in 1998, with a corset works behind it. Made Good…
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Cosabella Brand Guidelines: Italian Lingerie From a Miami Family, Now Sold Twice
Brand Guidelines · Field Guide Cosabella Brand Guidelines A beautiful thing from Carpi, sold from Miami. Made Good Designs · Design DeskEditorial…
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Natori Brand Guidelines: The Philippine Blouse That Became New York Sleepwear
Brand Guidelines · Field Guide Natori Brand Guidelines A Philippine blouse, a department-store suggestion and a New York house. Made Good Designs…
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SPANX Brand Guidelines: Footless Pantyhose and a Red Pack in a Beige Aisle
Brand Guidelines · Field Guide SPANX Brand Guidelines The footless pantyhose that went red in a beige aisle. Made Good Designs ·…
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Wolford Brand Guidelines: The Bregenz Legwear House Named for Wolff and Oxford
Brand Guidelines · Field Guide Wolford Brand Guidelines The Lake Constance stocking maker that named itself for Oxford. Made Good Designs ·…
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Etam Brand Guidelines: A 1916 Berlin Stocking Shop That Became a French Family Group
Brand Guidelines · Field Guide Etam Brand Guidelines The Berlin stocking shop that became a French family lingerie group. Made Good Designs…
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Hunkemöller Brand Guidelines: An 1886 Amsterdam Corset Shop and Its Changing Owners
Brand Guidelines · Field Guide Hunkemöller Brand Guidelines The Amsterdam corset shop that became a European lingerie chain. Made Good Designs ·…
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Calzedonia Brand Guidelines: The Verona Sock and Tights Chain That Became Oniverse
Brand Guidelines · Field Guide Calzedonia Brand Guidelines The Verona sock and tights chain that became Oniverse. Made Good Designs · Design…
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Intimissimi Brand Guidelines: The Lingerie Brand Born Inside a Verona Hosiery Group
Brand Guidelines · Field Guide Intimissimi Brand Guidelines The lingerie brand born inside a Verona hosiery group. Made Good Designs · Design…