Fashion & Apparel
Fashion & Apparel brand guidelines — colour palettes, typography and design systems for fashion brands, with honest notes on ownership and where each is made.
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James Allen Brand Guidelines: The 360-Degree Diamond Site Signet Folded Into Blue Nile
Brand Guidelines · Field Guide James Allen Brand Guidelines The online diamond seller that became a collection on another site. Made Good…
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Brilliant Earth Brand Guidelines: The San Francisco E-Tailer Built on “Delight in the Details”
Brand Guidelines · Field Guide Brilliant Earth Brand Guidelines The San Francisco website that grew into a chain of jewellery showrooms. Made…
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Blue Nile Brand Guidelines: The Seattle Diamond Site Now Inside Signet
Brand Guidelines · Field Guide Blue Nile Brand Guidelines The Seattle website built to sell diamonds on a screen. Made Good Designs…
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Chow Tai Fook Brand Guidelines: A 1929 Guangzhou Gold Shop & Its 2024 Refresh
Brand Guidelines · Field Guide Chow Tai Fook Brand Guidelines A 1929 Guangzhou gold shop that became a listed Hong Kong jewellery…
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Kalyan Jewellers Brand Guidelines: The Thrissur Chain That Listed in 2021
Brand Guidelines · Field Guide Kalyan Jewellers Brand Guidelines A Thrissur family’s jewellery chain, from one store to 507. Made Good Designs…
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Tanishq Brand Guidelines: Titan’s Jewellery Chain, Hosur and the Karatmeter
Brand Guidelines · Field Guide Tanishq Brand Guidelines Titan’s jewellery chain, built on a test for gold. Made Good Designs · Design…
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Repossi Brand Guidelines: Turin Roots, Place Vendôme & the Floating Diamond
Brand Guidelines · Field Guide Repossi Brand Guidelines A Turin jewellery family that set up on Place Vendôme and took its cues…
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Damiani Brand Guidelines: Valenza Goldsmiths, the Shark & 18 Diamond Awards
Brand Guidelines · Field Guide Damiani Brand Guidelines A goldsmith’s workshop in Valenza that became a family-run luxury group. Made Good Designs…
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TASAKI Brand Guidelines: The Kobe Pearl Company That Lined Five Pearls on a Gold Bar
Brand Guidelines · Field Guide TASAKI Brand Guidelines The Kobe pearl company that lined five pearls on a gold bar. Made Good…
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David Yurman Brand Guidelines: The Sculptors Who Twisted Cable Into a New York Jewelry House
Brand Guidelines · Field Guide David Yurman Brand Guidelines The sculptors who twisted Cable into a New York jewelry house. Made Good…
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Mikimoto Brand Guidelines: Cultured Pearls, Ginza & the Ama of Ise-Shima
Brand Guidelines · Field Guide Mikimoto Brand Guidelines The Ginza pearl house that grew from oyster beds in Ise-Shima. Made Good Designs…
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De Beers Brand Guidelines: A Diamond Is Forever and the History Behind It
Brand Guidelines · Field Guide De Beers Brand Guidelines The company that told the world a diamond is forever, and the history…