Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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SEGA Brand Guidelines: Service Games
Brand Guidelines · Field Guide SEGA Brand Guidelines A blue wordmark whose name is hiding two words — and a hedgehog who…
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DC Comics Brand Guidelines: Detective Comics Comics
Brand Guidelines · Field Guide DC Comics Brand Guidelines The name literally means ‘Detective Comics Comics’ — and the logo has been…
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Marvel Brand Guidelines: The Red Box
Brand Guidelines · Field Guide Marvel Brand Guidelines White letters in a red box — the simplest possible frame for the biggest…
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Lexus Brand Guidelines: The Precise L
Brand Guidelines · Field Guide Lexus Brand Guidelines An L drawn to a mathematical formula, in a perfect ellipse — precision as…
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Land Rover Brand Guidelines: The Green Oval
Brand Guidelines · Field Guide Land Rover Brand Guidelines A green oval so plain it works anywhere — and a founding legend…
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Bentley Brand Guidelines: The Winged B
Brand Guidelines · Field Guide Bentley Brand Guidelines A single letter with spread wings — and (so the story goes) an odd…
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MINI Brand Guidelines: The Winged Roundel
Brand Guidelines · Field Guide MINI Brand Guidelines A tiny car with a big personality — and a winged badge that survived…
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Nissan Brand Guidelines: The Rising Sun
Brand Guidelines · Field Guide Nissan Brand Guidelines A red sun and a blue bar — and a name that’s really just…
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Fiat Brand Guidelines: The Turin Acronym
Brand Guidelines · Field Guide Fiat Brand Guidelines Four letters that spell out a whole city’s car industry — and a logo…
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Maserati Brand Guidelines: Neptune’s Trident
Brand Guidelines · Field Guide Maserati Brand Guidelines A god’s trident, lifted from a fountain in Bologna — and drawn by the…
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Cartier Brand Guidelines: The Script & the Panther
Brand Guidelines · Field Guide Cartier Brand Guidelines An elegant script, a prowling panther, and a red box that means someone spent…
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YSL Brand Guidelines: The Cassandre Monogram
Brand Guidelines · Field Guide Yves Saint Laurent Brand Guidelines Three letters stacked into a single vertical column — a 1961 monogram…