Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Ralph Lauren Brand Guidelines: The Polo Player
Brand Guidelines · Field Guide Ralph Lauren Brand Guidelines A single polo player on horseback — a Bronx kid’s ticket to selling…
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Dior Brand Guidelines: The New Look
Brand Guidelines · Field Guide Dior Brand Guidelines One 1947 collection so revolutionary an editor named it the ‘New Look’ — and…
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Prada Brand Guidelines: The Triangle & the Savoy Knot
Brand Guidelines · Field Guide Prada Brand Guidelines An inverted triangle, a rope knot borrowed from Italian royalty, and a leather shop…
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Versace Brand Guidelines: The Medusa
Brand Guidelines · Field Guide Versace Brand Guidelines A Gorgon who turns admirers to stone — chosen precisely because there’s no falling…
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Bugatti Brand Guidelines: The EB & the Pearls
Brand Guidelines · Field Guide Bugatti Brand Guidelines An oval, two initials, and sixty red pearls — a jeweller’s son who built…
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Meta Brand Guidelines: The Infinity Loop
Brand Guidelines · Field Guide Meta Brand Guidelines Facebook bet its whole name on a future it called the metaverse — and…
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Twitter to X Brand Guidelines: Killing a Beloved Bird
Brand Guidelines · Field Guide Twitter / X Brand Guidelines How do you kill one of the most beloved logos on earth?…
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Red Bull Brand Guidelines: Two Bulls & a Sun
Brand Guidelines · Field Guide Red Bull Brand Guidelines Two red bulls charging at a golden sun — a Thai tonic reborn…
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Aston Martin Brand Guidelines: The Wings
Brand Guidelines · Field Guide Aston Martin Brand Guidelines Spread wings, British racing green — and a name borrowed from a hill…
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Rolls-Royce Brand Guidelines: The RR & the Spirit
Brand Guidelines · Field Guide Rolls-Royce Brand Guidelines Two interlocked R’s and a winged lady — and no, the badge didn’t turn…
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Ferrari Brand Guidelines: The Prancing Horse
Brand Guidelines · Field Guide Ferrari Brand Guidelines A black horse borrowed from a fallen fighter pilot, on the yellow of Enzo’s…
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Hermès Brand Guidelines: The Carriage
Brand Guidelines · Field Guide Hermès Brand Guidelines A horse, a carriage — and no driver. The most elegant empty seat in…