Technology & Electronics
Technology & Electronics brand guidelines — colour palettes, typography and design systems for technology brands, with honest notes on ownership and where each is made.
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Klarna Brand Guidelines: Klarna Pink
Brand Guidelines · Field Guide Klarna Brand Guidelines A payments company that made pastel pink feel cool — and turned Snoop Dogg…
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Coinbase Brand Guidelines: The Coin
Brand Guidelines · Field Guide Coinbase Brand Guidelines A giant crypto exchange that reduced its logo to almost nothing — a single…
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Logitech Brand Guidelines: The 2015 Rebrand
Brand Guidelines · Field Guide Logitech Brand Guidelines A 34-year-old peripherals company that shed its beige past for colour — and a…
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Robinhood Brand Guidelines: The Feather
Brand Guidelines · Field Guide Robinhood Brand Guidelines A feather and a name from an English folk hero — and the green…
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Canva Brand Guidelines: The Gradient
Brand Guidelines · Field Guide Canva Brand Guidelines A cyan-to-violet gradient and a circular ‘C’ — the friendly face of design for…
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Dell Brand Guidelines: The Tilted E
Brand Guidelines · Field Guide Dell Brand Guidelines One letter turned on its side — a small tilt carrying a big ambition,…
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Canon Brand Guidelines: From Kwanon to Canon
Brand Guidelines · Field Guide Canon Brand Guidelines A camera company named after a goddess of mercy — and a red wordmark…
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Xerox Brand Guidelines: The Red X
Brand Guidelines · Field Guide Xerox Brand Guidelines The company whose name became a verb — and the red sphere it built…
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SAP Brand Guidelines: The Blue Tile
Brand Guidelines · Field Guide SAP Brand Guidelines Three letters in a blue tile — the quiet mark that runs a huge…
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Nvidia Brand Guidelines: The Eye
Brand Guidelines · Field Guide Nvidia Brand Guidelines A swirling green eye and a name that means ‘envy’ — the quiet mark…
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Xbox Brand Guidelines: The Green Sphere
Brand Guidelines · Field Guide Xbox Brand Guidelines A glowing green sphere with an X — the colour that came to mean…
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Polaroid Brand Guidelines: The Spectrum
Brand Guidelines · Field Guide Polaroid Brand Guidelines A rainbow stripe and a white border — the identity that made instant photography…