Technology & Electronics
Technology & Electronics brand guidelines — colour palettes, typography and design systems for technology brands, with honest notes on ownership and where each is made.
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Grammarly Brand Guidelines: The Green, the G & the Logo
Brand Guidelines · Field Guide Grammarly Brand Guidelines One green underline taught the world to trust an algorithm with its words —…
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Cloudflare Brand Guidelines: The Orange Cloud, Colours & Type
Brand Guidelines · Field Guide Cloudflare Brand Guidelines An orange cloud in a sea of blue — the mark of a company…
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Vercel Brand Guidelines: Black, White & the Geist Typeface
Brand Guidelines · Field Guide Vercel Brand Guidelines A monochrome system for the frontend cloud — pure black, pure white, a single…
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IMAX Brand Guidelines: Image Maximum
Brand Guidelines · Field Guide IMAX Brand Guidelines Two words — Image Maximum — and a promise of the biggest, most immersive…
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Atari Brand Guidelines: The Fuji
Brand Guidelines · Field Guide Atari Brand Guidelines Everyone calls it ‘Mount Fuji’ — but the designer meant a game of Pong.…
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SEGA Brand Guidelines: Service Games
Brand Guidelines · Field Guide SEGA Brand Guidelines A blue wordmark whose name is hiding two words — and a hedgehog who…
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Meta Brand Guidelines: The Infinity Loop
Brand Guidelines · Field Guide Meta Brand Guidelines Facebook bet its whole name on a future it called the metaverse — and…
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Twitter to X Brand Guidelines: Killing a Beloved Bird
Brand Guidelines · Field Guide Twitter / X Brand Guidelines How do you kill one of the most beloved logos on earth?…
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LG Brand Guidelines: The Winking Face
Brand Guidelines · Field Guide LG Brand Guidelines Look closely at the circle: an eye, a nose and a smile. LG hid…
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HubSpot Brand Guidelines: The Sprocket
Brand Guidelines · Field Guide HubSpot Brand Guidelines A little orange sprocket for a big idea — that marketing should attract people,…
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GitLab Brand Guidelines: The Tanuki
Brand Guidelines · Field Guide GitLab Brand Guidelines That orange animal everyone calls a fox? It’s a tanuki — the mascot of…
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Docker Brand Guidelines: Moby Dock
Brand Guidelines · Field Guide Docker Brand Guidelines A friendly blue whale hauling shipping containers — a perfect metaphor for one of…