Technology & Electronics
Technology & Electronics brand guidelines — colour palettes, typography and design systems for technology brands, with honest notes on ownership and where each is made.
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YouTube Brand Guidelines: The Play Button
Brand Guidelines · Field Guide YouTube Brand Guidelines The most-pressed button on earth — a red rectangle and a triangle that came…
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Grab Brand Guidelines: The Road
Brand Guidelines · Field Guide Grab Brand Guidelines Two green lines, a road running forward — the identity of the app that…
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Westinghouse Brand Guidelines: Rand’s Circle-W
Brand Guidelines · Field Guide Westinghouse Brand Guidelines A ‘W’ rebuilt from dots and lines like a circuit diagram — Paul Rand…
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Samsung Brand Guidelines: The Blue Ellipse
Brand Guidelines · Field Guide Samsung Brand Guidelines A tilted blue oval that carried a Korean trading house to the top of…
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Verizon Brand Guidelines: The Checkmark
Brand Guidelines · Field Guide Verizon Brand Guidelines A giant telecom brand reduced to a plain black word and one small red…
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Cisco Brand Guidelines: The Bridge
Brand Guidelines · Field Guide Cisco Brand Guidelines A logo that is a bridge and a signal at once — and a…
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GE Brand Guidelines: The Monogram
Brand Guidelines · Field Guide GE Brand Guidelines A curly monogram from 1900 that outlived the light bulb, the corporation around it,…
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AT&T Brand Guidelines: Saul Bass’s Globe
Brand Guidelines · Field Guide AT&T Brand Guidelines Two Saul Bass logos, a corporate break-up, and a striped sphere that engineers still…
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Oracle Brand Guidelines: The Red Wordmark
Brand Guidelines · Field Guide Oracle Brand Guidelines One red word, essentially unchanged for four decades — and a company named after…
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Intel Brand Guidelines: The Dropped E & the Spark
Brand Guidelines · Field Guide Intel Brand Guidelines A logo with a letter that fell below the line — and a jingle…
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Salesforce Brand Guidelines: The Cloud & the Ohana
Brand Guidelines · Field Guide Salesforce Brand Guidelines A blue cloud, a cast of cartoon mascots, and a company that started by…
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Zoom Brand Guidelines: The Blue That Went Darker
Brand Guidelines · Field Guide Zoom Brand Guidelines The app that became a verb — and quietly made its blue darker, not…