Technology & Electronics
Technology & Electronics brand guidelines — colour palettes, typography and design systems for technology brands, with honest notes on ownership and where each is made.
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Notion Brand Guidelines: The Grayscale Workspace
Brand Guidelines · Field Guide Notion Brand Guidelines A workspace so deliberately grayscale that your content is the only thing allowed to…
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Vimeo Brand Guidelines: The Anti-YouTube Blue
Brand Guidelines · Field Guide Vimeo Brand Guidelines The video site that chose craft over clicks — with a name hiding three…
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WordPress Brand Guidelines: The Open-Source W
Brand Guidelines · Field Guide WordPress Brand Guidelines A letter in a circle, an open-source licence, and a quiet philosophy that “Code…
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GitHub Brand Guidelines: The Octocat & Primer
Brand Guidelines · Field Guide GitHub Brand Guidelines A cat-octopus mascot, a famously open design system, and the near-black interface where most…
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Signal Brand Guidelines: The Private Blue Bubble
Brand Guidelines · Field Guide Signal Brand Guidelines A blue speech bubble from a non-profit — and the encryption behind it that…
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Telegram Brand Guidelines: The Paper Plane
Brand Guidelines · Field Guide Telegram Brand Guidelines A paper plane in a blue circle — a two-symbol promise of speed, and…
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TikTok Brand Guidelines: The Glitch, Cyan & Magenta
Brand Guidelines · Field Guide TikTok Brand Guidelines A black screen, a music note, and a cyan-and-magenta “glitch” that makes the whole…
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Snapchat Brand Guidelines: The Ghost & the Yellow
Brand Guidelines · Field Guide Snapchat Brand Guidelines A faceless ghost, and a yellow so aggressively unclaimed that Snapchat simply took it.…
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WhatsApp Brand Guidelines: The Green Bubble
Brand Guidelines · Field Guide WhatsApp Brand Guidelines A green speech bubble, a name that’s a pun, and an identity built to…
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Nintendo Brand Guidelines: The Red Racetrack
Brand Guidelines · Field Guide Nintendo Brand Guidelines A 135-year-old playing-card company, one red “racetrack,” and a wordmark so friendly it hasn’t…
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PlayStation Brand Guidelines: What the Shapes Mean
Brand Guidelines · Field Guide PlayStation Brand Guidelines A triangle, a circle, a cross and a square — four shapes that everyone…
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Kodak Brand Guidelines: An Invented Word & the Red K
Brand Guidelines · Field Guide Kodak Brand Guidelines An invented word that means nothing, a red-and-yellow box, and a “K” that vanished…