Technology & Electronics
Technology & Electronics brand guidelines — colour palettes, typography and design systems for technology brands, with honest notes on ownership and where each is made.
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Best Buy Brand Guidelines: The Tornado Sale, the Yellow Price Tag & Geek Squad
Brand Guidelines · Field Guide Best Buy Brand Guidelines A yellow price tag born from a tornado sale — the electronics superstore…
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Leica Brand Guidelines: The Red Dot, the Script & Leitz + Camera
Brand Guidelines · Field Guide Leica Brand Guidelines A white script in a red dot — the camera logo that invented 35mm…
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Panasonic Brand Guidelines: The Blue Wordmark, ‘pan + sonic’ & Helvetica
Brand Guidelines · Field Guide Panasonic Brand Guidelines A blue Helvetica wordmark and a name that means ‘all sound’ — Matsushita’s global…
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Philips Brand Guidelines: The Shield, the Stars & Waves, and the Blue
Brand Guidelines · Field Guide Philips Brand Guidelines A shield of stars and waves and a confident blue — a 19th-century bulb-maker…
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Capcom Brand Guidelines: The Yellow Wordmark, ITC Korinna & Street Fighter
Brand Guidelines · Field Guide Capcom Brand Guidelines A yellow wordmark with a blue outline — the Osaka studio behind Street Fighter…
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Minecraft Brand Guidelines: The Block Logo, the Grass Block & Mojangles
Brand Guidelines · Field Guide Minecraft Brand Guidelines A chunky stone-block logo and a grass cube — the best-selling game ever, built…
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Roblox Brand Guidelines: The Tilted ‘O’, the Red & robots + blocks
Brand Guidelines · Field Guide Roblox Brand Guidelines A tilted square ‘O’ and a bold red — the user-built platform where a…
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Blizzard Brand Guidelines: The Blue Wordmark, the Polish & the Franchises
Brand Guidelines · Field Guide Blizzard Brand Guidelines A bold blue wordmark and a reputation for polish — the studio behind Warcraft,…
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Riot Games Brand Guidelines: The Fist, the Red & League of Legends
Brand Guidelines · Field Guide Riot Games Brand Guidelines A raised fist and a bold red — the studio that made League…
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Epic Games Brand Guidelines: The Shield Badge, the Triangle & Unreal
Brand Guidelines · Field Guide Epic Games Brand Guidelines A monochrome shield, a downward triangle and Unreal Engine — the studio that…
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Steam Brand Guidelines: The Piston Emblem, the Dark Blue & Valve
Brand Guidelines · Field Guide Steam Brand Guidelines A circular piston, a deep-navy interface and a light-blue glow — the storefront that…
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Hulu Brand Guidelines: The Green, the Wordmark & Type
Brand Guidelines · Field Guide Hulu Brand Guidelines One electric green and a lowercase name from a Chinese proverb — streaming’s most…