If you searched for the el al font, you probably want the distinctive slanted blue lettering of Israel’s flag carrier, the airline whose name means “to the skies” and whose Hebrew and Latin wordmarks have flown side by side since 1948. Here is the honest answer: El Al’s lettering is not a font you can download. It is a custom Hebrew-Latin dual-script identity, with the forward-leaning “EL AL” and the Hebrew “אל על” drawn to share the same angle, weight, and momentum, so the brand reads identically whether you read left to right or right to left. The realistic goal is to capture that mood with free fonts, and this is one brand where Google Fonts genuinely helps, because several excellent free families were designed for exactly this Hebrew-Latin pairing.
What font is the El Al logo?
The El Al logo is one of aviation’s most compact dual-script marks: the Latin “EL AL” in bold, forward-slanted letters, stacked or set beside the Hebrew “אל על” at the same italic angle, usually in deep blue with the airline’s silver-grey accents. The name itself comes from a biblical phrase meaning “upward” or “to the skies,” and the airline has carried it since its founding in 1948, months after Israel’s independence, making the wordmark as much a national emblem as a corporate signature. The slant gives both scripts a shared sense of climb, which is precisely the trick a dual-script identity has to pull off.
To be transparent about the details: El Al has never published its production typefaces, so descriptions of the letterforms are informed observation, not a confirmed spec sheet, and you should treat any site claiming to offer the “exact” El Al font as a download with caution. The honest summary is a custom dual-script corporate sans. Note also that we mean El Al, the Tel Aviv-based airline flying from Ben Gurion Airport, not the Hebrew phrase in its liturgical uses or the various businesses that borrow it.
What typeface does El Al use in branding?
Across its app, check-in flow, and cabin materials, El Al supports the wordmark with clean sans-serif type that must work hard in two directions, since Hebrew and English routinely share the same screen. Its regional context sharpens the picture: the Royal Jordanian font next door recently modernised an Arabic-Latin system around a crisp monogram, and the EgyptAir font plays the dual-script game with Pharaonic gravitas, while El Al’s Hebrew-Latin pairing is the only one of its kind among the world’s flag carriers.
Think of the system as two layers. Layer one is the fixed wordmark, the slanted blue letters in both scripts that appear on tails, boarding passes, and the Ben Gurion signage, and that you cannot license. Layer two is the flexible everyday type, the bidirectional sans that carries fares, schedules, and app buttons. When people search for the “El Al font” they almost always mean layer one, the letters climbing along the fuselage, and that is the look the free alternatives below are chosen to echo.
Free fonts that look like the El Al font
El Al’s custom lettering is proprietary, but this is a rare case where the free library is genuinely strong, because Google Fonts hosts several first-rate Hebrew-Latin families designed for exactly this bidirectional work. These picks land closest to the El Al look.
| Use case | What El Al uses | Free alternative | Foundry / designer |
|---|---|---|---|
| Wordmark / headline | Slanted custom dual-script sans | Rubik (italic) | Hubert & Fischer |
| Hebrew companion | Matching Hebrew lettering | Heebo | Oded Ezer |
| Campaign / app text | Clean bidirectional sans | Assistant | Ben Nathan |
| Body / fare text | Legible neutral sans | Inter | Rasmus Andersson |
Rubik is the standout for the wordmark feel: it is a slightly rounded sans with full Hebrew and Latin coverage and true italics, so a Rubik Bold Italic headline in deep blue picks up both the slant and the dual-script consistency in one file. Heebo, a Hebrew-first family built to partner seamlessly with Latin text, is the practical choice for interfaces and longer Hebrew passages, while Assistant brings a lighter, contemporary voice to campaign headlines and labels, again in both scripts. Inter keeps English fares, terms, and long passages effortlessly readable. Give each font one job in the hierarchy rather than stretching a single face across the whole design.
Type is only part of the story. The El Al look also depends on its deep blue against white and silver, the flag-derived stripe along the fuselage, the Star of David motifs in the livery’s history, and the climbing angle shared by every element. Pair the right fonts with those cues and a layout reads unmistakably like Israel’s flag carrier; without them, even the best look-alike is just an italic sans on a blue page.
Why does El Al use this kind of type?
El Al sells national identity in motion. An airline whose name literally means “to the skies” wants letterforms that climb, and the shared slant across Hebrew and Latin turns a translation problem into the brand’s signature: neither script is the original and neither is the afterthought, both are the same voice at the same angle. For a carrier that has always been a flying symbol of its country, from the 1948 founding onward, that typographic equality carries real meaning, and the deep blue ties it directly to the flag.
There is a practical layer too. El Al’s lettering must survive being painted along a curved 787 fuselage read from across the apron, printed on boarding passes scanned at Ben Gurion’s security-heavy flow, and rendered on apps that flip layout direction between Hebrew and English. That demands sturdy strokes, open counters, and a slant disciplined enough to stay legible at small sizes in both scripts, which is why the everyday typography stays clean and sans-serif while the wordmark alone carries the climb.
When you build an El Al-inspired layout, lean into angle and blue rather than ornament. Set a Rubik Bold Italic headline in deep blue on white, keep a consistent slant across any companion graphics, use Heebo when you need genuine Hebrew text, run Assistant for offers and labels, and ground everything with Inter body copy. Test the composition small, in one colour, and at distance: real airline branding must work as a tiny app icon, a single-colour luggage tag, and metre-high fuselage titles, so a good look-alike should keep its lean and legibility when shrunk, flattened to one tone, or wrapped around a cylinder.
Can I use the El Al font for my own project?
You can recreate the style, but not the trademark. The El Al name, dual-script wordmark, and blue livery are protected assets of the airline, so keep them off merchandise and away from anything implying endorsement. Building a similar slanted, bidirectional mood with free faces like Rubik and Heebo is perfectly fine, provided you respect each font’s license, and all the Google Fonts above are free for commercial use. If the rules feel unclear, read our font licensing guide first, and browse our famous brand fonts hub for more airline type breakdowns.
Frequently Asked Questions
Is the El Al font free to download?
No. El Al’s slanted Hebrew and Latin wordmarks are proprietary lettering that has never been released as a retail font. What is free are look-alike Google Fonts such as Rubik, Heebo, and Assistant, which recreate the dual-script character without copying any protected El Al asset.
What font is the El Al logo?
The El Al logo is custom lettering, not a retail typeface: the Latin “EL AL” and Hebrew “אל על” drawn at the same forward slant and weight so both scripts read as one brand. Because the files are proprietary, Rubik Bold Italic is the closest free stand-in, covering both Hebrew and Latin.
What font does El Al use in advertising?
El Al campaigns lead with the slanted wordmark and set supporting text in a clean sans that works across Hebrew and English. As free substitutes, Assistant handles headlines and promotional lettering well, Heebo covers Hebrew-heavy layouts, and Inter suits English fares, terms, and app-style interface text.
What font is most similar to the El Al logo?
Rubik in its bold italic is the closest free match, because it combines the forward slant with genuine Hebrew and Latin coverage in one family. For Hebrew-first layouts, Heebo sits nearest to the brand’s clean bidirectional voice.
