HelloPrint Brand Guidelines: From Drukzo in 2013 to One Name for a Rotterdam Print Platform

A Rotterdam platform with Dutch roots.

HelloPrint is an online printing platform based in Rotterdam. Its roots are in Drukzo, a print website for the Netherlands and Belgium. Chief executive Hans Scheffer told Marketing Report in December 2025 that Drukzo was founded in 2013 to make ordering personalised products as simple and accessible as possible, and the e-commerce magazine Twinkle also gave 2013 as the founding year in May 2026. Marketing Report names the founders as Scheffer and Michael Heerkens, its chief innovation officer, and says both are shareholders; Twinkle calls Scheffer a co-founder.

For years the business used two names: Drukzo in the Netherlands and Belgium, and Helloprint — the styling used in the press of the late 2010s — in its other markets. In December 2025 Drukzo was renamed HelloPrint, the name the company already used internationally, Marketing Report reported. In an April 2026 interview with the same magazine, Niels Molenaar, its head of e-commerce performance and brand development, said Drukzo had worked well locally but less well abroad, that HelloPrint was a more open and accessible name, and that the rebrand was used to make the brand more “lovable,” more recognisable and more outspoken. Since that December, he said, the company has traded only as HelloPrint.

Outside investors joined early. In March 2017 the technology news site Tech.eu reported a minority investment from Bregal Unternehmerkapital — the investment firm of the family business that owns the clothing chain C&A — and the venture firm Project A, after an earlier funding round in 2016. Scheffer said then that the investors’ family-owned structure and long-term view, and Project A’s strength in data and online marketing, had decided the partnership. In May 2026 Twinkle reported that HelloPrint had bought out part of its early investors, a step the company described as a deliberate choice to pursue its long-term strategy without outside pressure.

A platform that prints nothing itself.

HelloPrint’s model is a network rather than a factory. When it won the Rotterdamse Ondernemersprijs 2018, the city’s entrepreneurs’ prize, the regional broadcaster Rijnmond reported that the young company printed nothing itself: hundreds of international print producers were connected to the platform and offered their products through it. It was active in eight countries at the time, Rijnmond said, and offered tens of thousands of products; it beat two other nominees, the hosting company i3D.net and the technology consultancy VANAD Group, both of Capelle aan den IJssel.

The same model was described in late 2025. Marketing Report wrote that HelloPrint relies on a fast-growing international network of local European and American producers and carriers, and that because it produces nothing itself it can scale quickly. Businesses, organisations and graphic professionals can order more than ten thousand personalised print products from it, the magazine said, each with a near-endless number of configuration options. Scheffer said the company handles more than 700,000 orders a year with a team of about 160 people, using automation heavily.

The range has widened over time. Molenaar told Marketing Report in April 2026 that HelloPrint began with classic print such as flyers, mostly for events, and that customers can now have premium products printed, such as jackets or speakers. He also described an in-house chatbot linked to the company’s internal processes. Since 2022 the company has been certified as a B Corp, Marketing Report reported in December 2025.

Online printers and print-on-demand platforms.

Online printers and print-on-demand platforms sell something the customer designs and the company makes. Their websites are therefore built around two things: the range of printed products on offer, and the steps for turning a file or an idea into an order. Product pages are organised by category — business cards, flyers and postcards, stickers and labels, signs and banners, packaging, apparel, and fabric or home goods — and each is shown through the company’s own photographs of finished pieces.

The ordering side is described in plain, practical terms. Customers either upload a finished print file or build a design in an editor that runs in the web browser, then choose size, quantity, paper and finish from a configurator. Cimpress, for example, describes its services as running from upload-and-print to logo design, with file checks before production. Papers and finishes are named rather than pictured in the abstract: weights in grams per square metre, coated or uncoated stock, matt or gloss lamination, and options such as rounded corners or spot varnish.

Behind the storefront, the companies differ in how they make things. Some run their own print plants; CEWE described SAXOPRINT’s Dresden site as a production facility when it agreed to sell it to Cimpress in May 2026. Others, such as HelloPrint in Rotterdam, describe themselves as platforms that pass orders to a network of partner printers and carriers. Several of the brands in this guide belong to larger groups, and their corporate pages set out owners, sites and the dates of takeovers.

This guide sets out what can be checked about each brand — who founded it, who owns it, where its products are made and how it presents itself — and attributes to the company anything that rests only on its own word.

One name for every market.

The company has spread across countries from its Rotterdam base. Marketing Report counted 13 countries in December 2025, including the UK, France, Germany and Spain; Twinkle counted 14 in May 2026, including the United States, which HelloPrint entered early that year. The company told Twinkle that it serves its customers from offices in Rotterdam and Valencia, that it is choosing organic growth, and that it has invested heavily in automation and AI so that it can expand abroad without a large rise in staff.

The renaming changed little in how the business runs, Scheffer said in December 2025: it is still the same Rotterdam company, now with a large international footprint. What changed is the face it shows. Where Drukzo and Helloprint once ran side by side, the business now presents one name, written with a capital P, in every market, and its own account of the rebrand puts recognisability ahead of a name that worked only at home. Scheffer has also set out a wider aim, telling Twinkle that the company is building a platform for personalised products while keeping its own culture.

Its place among online printers rests on that model. Where CEWE, for example, described SAXOPRINT in May 2026 as a production site in Dresden, HelloPrint, by the accounts of Rijnmond in 2018 and Marketing Report in 2025, is a platform that passes orders to partner producers and carriers. The customer sees one brand, one website and one order flow; the presses that print the order belong to others, in Europe and, since its 2026 entry into the United States, across the Atlantic.

For a design guide, HelloPrint shows how a print business can be built around a network and a single name. Compare Gelato, another online print platform, and Cimpress, the group behind Vistaprint and more than a dozen other print businesses. For this guide we use a harbour teal and a flyer yellow with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep HelloPrint’s identity on hand — save it to a board in the Made Good inspiration library.