HomePro Brand Guidelines: Thailand’s 1995 Home-Centre Chain Founded by Two Property Developers

Two property developers and a first store at Rangsit.

HomePro is the trade name of Home Product Center Public Company Limited, a Thai retailer of home-improvement goods and services. The company’s own history page says it was established on 27 June 1995 as a joint venture between two Thai property developers, Land and Houses and Quality Houses, and that it opened its first branch at Rangsit in September 1996 under the trade name “Homepro”. The pairing still shows in the share register: a listed-company snapshot published through the Stock Exchange of Thailand gives Land and Houses about 30 per cent and Quality Houses about 20 per cent of the shares as of April 2025.

The company became a public company in May 2001 and listed on the Stock Exchange of Thailand on 30 October 2001, under the trading symbol HMPRO. Writing in February 2015, the Bangkok Post introduced it as a business established in 1995 and listed since October 2001, with 69 branches across Thailand at that time. The company’s own count for 2010 was 40 branches, 19 in the Bangkok area and 21 upcountry, so the chain added close to 30 stores in the five years between those two figures.

Behind the stores sits a logistics and property side. The company says it built a distribution centre on its own land in Wang Noi district, in Phra Nakhon Si Ayutthaya province, which began operating in September 2004 and has been extended as the branch network grew. A subsidiary called Market Village was incorporated in May 2005 to manage rental space and provide services to tenants, and it began with the Hua-Hin Market Village shopping centre in 2006. The company was added to the SET100 index in 2006 and to the SET50 index in 2010, according to its history page.

HomePro, HomePro S, Mega Home and the hybrid store.

HomePro’s core format is a large one-stop home centre aimed at homeowners. The company’s business overview, filed in its Stock Exchange of Thailand snapshot, describes products and a complete range of services for building, extending, refurbishing, renovating and improving houses, gathered under the HomePro trade name. Around that core it has added smaller and larger formats. HomePro S is a compact store, usually placed in community malls and shopping centres; the company listed nine of them at the end of 2018 and four at the end of 2025.

The larger sibling is Mega Home. Mega Home Center Co., Ltd. was incorporated in July 2012, and the first Mega Home opened at Rangsit in 2013. The company’s history page describes it as a wholesale and retail centre for building materials and household products, set up to serve contractors and project owners as well as homeowners. Inside Retail Asia visited a new Mega Home at Pluak Daeng, in Rayong province, in November 2023 and described Mega Home as the format with the company’s biggest stores; this one sits on a site of 32,000 square metres, with a small food court and a coffee kiosk inside the store. The same report said that two openings in the third quarter of that year brought the company’s store count in Thailand to 117.

Until 2022 the two chains were run apart. From 1 July 2022, the history page says, the management of Mega Home and HomePro was consolidated into a single entity, Home Product Center Public Company Limited, after years in which the two had completely separate management. The next step was what the company calls the Hybrid Store, which puts a HomePro and a Mega Home on the same site. Two hybrid stores appear in the company’s figures for the end of 2023, seven at the end of 2024 and fourteen at the end of 2025.

Services sit alongside the shelves. In 2016 the company introduced Home Makeover, a renovation service in which a team of specialists supervises a project from start to finish and helps with budget control, according to the company. Its 2025 Stock Exchange of Thailand snapshot also lists a private-brand product development project among its current work, alongside a home-service application and a system for tracking trade-in products after collection from customers.

Design and documentation.

Home-improvement and hardware chains speak to two audiences at once: households fixing, painting or refitting a room, and builders, trades and small contractors buying in bulk. Many chains answer that split with separate store formats under one name. In Chile, Sodimac runs a Homecenter format for home projects and decoration and a Constructor format for building professionals, and its first store in Mexico combined both under one roof in 2018, according to Gestión.

The store sign carries most of the identity. A chain’s name sits on a large warehouse façade, often beside a car park and a drive-in yard for heavy materials, and the same mark then reappears on aisle signs, trolleys, staff aprons and delivery trucks. Own-label ranges, trade-loyalty schemes and tool-hire counters are usually named as part of that same system, so the house style has to work from a billboard down to a shelf label.

Ownership shapes how these brands present themselves. Some began as co-operatives of builders or independent hardware dealers, and some still describe that member or dealer structure on their corporate pages; others belong to large retail groups that also run supermarkets, department stores and shopping centres, and that publish their store networks country by country. Sodimac belongs to Falabella and Easy to Cencosud, two Chilean retail groups whose home-improvement chains have competed in Chile since the 1990s, Peru Retail reported in November 2026.

Corporate history pages are where these companies tell their own story: the founding co-operative, the family or group that took control, the first store abroad. Read as a set, the chains in this series show how one category, from Latin America to North America, Asia, New Zealand and Europe, adapts a shared warehouse model to local ownership and local habits.

Malaysia, a Vietnamese test and 133 stores.

HomePro’s first move outside Thailand was to Malaysia. A Malaysian subsidiary, Home Product Center (Malaysia), was incorporated in July 2011, and the first store opened in IOI City Mall, Kuala Lumpur, in 2014, the company says. The Bangkok Post reported in February 2015 that the Malaysian store had opened inside the IOI mall in the fourth quarter of 2014. The company counted seven Malaysian stores at the end of 2021, after a seventh opened in the Damansara area of Kuala Lumpur, and the same number at the end of 2025.

Vietnam went differently. The company set up a Vietnamese subsidiary and, from 2021, sold through online marketplaces there rather than opening shops. After that period of online market testing, its history page says, it decided in 2024 to dissolve the subsidiary, with the liquidation then under way.

At the end of 2025 the company reported 133 stores in total: 87 HomePro stores, 4 HomePro S stores, 21 Mega Home stores, 14 hybrid stores and 7 HomePro stores in Malaysia. That year it opened HomePro stores on Koh Phangan and at Laem Chabang, a Mega Home at Wiang Sa and seven hybrid stores, including ones at Mae Sai, Chiang Rai and Aranyaprathet, and closed a HomePro S store when its lease ended. Its head office is in Nonthaburi province, according to the Stock Exchange of Thailand snapshot, and Land and Houses and Quality Houses remain its two biggest shareholders on that register.

For a design guide, HomePro shows how one retailer can run several store formats, from a mall unit to a building-materials warehouse, under related names. Compare Wilcon Depot, a Philippine home-improvement chain that also grew from small stores into large depots, and AZKO in Indonesia. For this guide we use a deep teal, warm sand and a brick orange with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep HomePro’s identity on hand — save it to a board in the Made Good inspiration library.