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JTC Brand Guidelines: Jersey Trust Company of 1987, Taken Private in 2026

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Brand Guidelines · Field Guide

JTC Brand Guidelines

The Jersey trust company owned by its people.

FIG 7.0 — SHARED RINGS (ABSTRACT HOMAGE)

FIG 7.1 — STEADY SERIF
Aa

Two constants: a JTC Esplanade navy and copper palette and a Steady serif register. Abstract homage — not a JTC asset or mark; no logo or document is reproduced.

Founded
St Helier, Jersey1987 (as Jersey Trust Company)
Listed
London Stock Exchange2018 to 2026
Owner
Funds advised by Permira, with CPP InvestmentsAugust 2026
Known for
Shared ownership by staff
01

Jersey Trust Company

An office on the Esplanade, 1987.

JTC began on Monday 23 March 1987, the company says, in a small office on the Esplanade in St Helier, Jersey. Bailiwick Express, the Jersey news site, reported in November 2025 that it was founded that year as Jersey Trust Company; it now trades as JTC. For its first decade and more it was an island business, and its own timeline shows it moving outward slowly: an office in the UK in 2001, the British Virgin Islands in 2002, Switzerland in 2007 and Luxembourg in 2009, followed by Guernsey in 2011.

The idea that defines the brand came early. In 1998, the company says, it created the JTC Employee Benefit Trust, which “turned our employees into stakeholders,” and in 2008 the group’s directors completed what it calls a full equity purchase. In 2014 a scheme named Equity for All gave every permanent member of staff the chance to invest in the business. JTC calls this culture Shared Ownership, and says it has been the subject of a Harvard Business School MBA case study since 2019. Bailiwick Express put it plainly in 2025: “all employees are also owners in the business.”

Outside money arrived in July 2012, when, according to JTC, the private-equity firm CBPE Capital invested to help the business widen its network. That year it marked 25 years with more than 160 people in six locations, the company says, and opened in New Zealand, Argentina and Brazil.

02

Colour

A new look, a listing and a run of deals.

In 2015 JTC unveiled what it calls a refreshed global brand to staff, clients and intermediaries, timed, it says, to mark a 27th consecutive year of growth. The same year it bought the fund administration business of Kleinwort Benson, giving it a first permanent presence in South Africa. In 2017 it added the international trust and wealth structuring business of Merrill Lynch, and the Dutch firm New Amsterdam Cititrust; and in June 2017, the company recalls, its Jersey staff came back to the Esplanade, “three decades, three months (and three days!)” after the first office opened, to share a new headquarters named JTC House.

JTC listed on the Main Market of the London Stock Exchange in March 2018, under the ticker JTC; Bailiwick Express later described it as publicly traded from 2018. On 16 November 2020, the company says, it moved from the FTSE SmallCap index into the FTSE 250.

Its American trust business grew in steps. JTC says its private client operations in the United States were established in 2013; in 2016 it was granted a trust licence by the financial authority of South Dakota, and it later added the New York Private Trust Company in 2022. Within months of the listing it bought Van Doorn, a corporate services firm in Amsterdam, and agreed to buy Minerva, a deal that, by its own account, brought a new office in Dubai and raised its headcount above 650 in 18 locations.

After the listing came a long run of acquisitions, which JTC records year by year. In 2020 it bought NES Financial, a fund administrator in Boston and San Jose, and the private client business of Sanne; in 2021 RBC cees, renamed JTC Employer Solutions, and INDOS Financial; in 2023 South Dakota Trust Company; and in 2025 Citi Trust and Kleinwort Hambros Trust. In 2026 it opened an office in São Paulo. In October 2025, Bailiwick Express reported, JTC took three of the ten awards at the Chartered Governance Institute’s Jersey branch awards, including Corporate Services Team of the Year.

Copy
Esplanade navy
#24345A
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Night ink
#16223D
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Harbour stone
#ECE6DA
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Copper
#A8652F
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Paper
#F7F5F0
03

Typography

Administrators and registrars.

Fund administrators, trust companies and share registrars do much of their work out of sight. They keep the registers of who owns a company’s shares, run employee share plans, calculate fund values, act as trustees and file the paperwork that keeps funds and companies in good standing. Most people meet them only through a dividend statement, a voting form or a login page, so their identities have to work as hard on a plain document as on a home page.

The visual language of the category is restrained. Wordmarks tend towards navy, teal and purple rather than bright colours, often paired with a clean sans. Computershare goes further than most in making a colour part of its culture: it describes its ways of working as “Being Purple.” Others take on a parent’s mark; Link Group became MUFG Pension & Market Services after its Japanese buyer completed the takeover in May 2024.

The websites follow a familiar pattern. There is usually a country or office list — for the fund and trust firms, one that often runs across Jersey, Guernsey, Luxembourg, Ireland and the Caribbean — a row of investor and client portal logins, and separate pages for fund, corporate and private-client services. Because these businesses are regulated, the same sites carry lists of licences and regulators, from the Financial Conduct Authority in Britain to the authorities of the Channel Islands and the Cayman Islands, along with annual reports for those that are listed.

This guide sets out what can be checked about each firm — who founded it, who has owned it and what it has been called — and marks clearly what rests on the company’s own word. Several have changed hands or names in recent years, and those changes are given with their dates.

Aa

A steady serif — “Shared Ownership.” (Specimen set in Source Serif 4, a serif STAND-IN; NOT the JTC logo.)

Steady serif · the registerJTC Esplanade navy and copper · the paletteThe Jersey trust company owned by its people · the signature

04

JTC

Shared ownership, then private.

JTC’s life as a listed company ended in 2026. On 10 November 2025, Bailiwick Express reported that JTC’s board had recommended a cash acquisition by the private-equity group Permira, which, the paper said, had been in a bidding contest with Warburg Pincus. The chief executive, Nigel Le Quesne, said that the commitment to shared ownership “underpins everything we do.”

The deal completed in August 2026. JTC says that on 20 August 2026 it and Permira announced completion, and that the company de-listed from the London Stock Exchange and became a private company. Bailiwick Express reported on 1 September 2026 that the buyer was funds advised by Permira alongside the Canada Pension Plan Investment Board, and that JTC “will continue to operate under its existing name and brand.” Pulse 2.0 reported the next day that the business is organised in two divisions, Institutional Capital Services and Private Capital Services, and that Permira had earlier invested in Alter Domus, Tricor and Kroll. The chief executive said Permira “values our culture of shared ownership,” which would stay “firmly at the heart” of the business.

The company gives its present size as about 2,500 employees, whom it calls employee owners, and more than 14,000 clients. In 2025 Bailiwick Express still described it as Esplanade-headquartered, on the street where, by the company’s account, it started in 1987.

For a design guide, JTC shows how a firm can make an ownership model, rather than a product, the centre of its brand, and keep that story through a listing and a take-private. Compare Ocorian, another Jersey-founded administrator, and Intertrust, a trust and corporate services group that also passed into new ownership. For this guide we use an Esplanade navy, a harbour stone and a copper with a serif, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep JTC’s identity on hand — save it to a board in the Made Good inspiration library.

JTC identity set

Pin the JTC Esplanade navy and copper palette and the Steady serif register to your own board.

Core Palette
Homage
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Steady serif
The register
Steady serif
Gradient

♡ Save to a board

06

Source & notes

Sources: JTC (jtcgroup.com, our history and about us, 2026); Bailiwick Express (October 2025, November 2025 and September 2026); Pulse 2.0 (September 2026); Wikipedia (Permira). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.