Movano Brand Guidelines
The discontinued women’s-health ring.
Aa
Two constants: a memorial-rose palette and a memorial-serif register. Abstract homage — not a Movano or Evie product or mark; no ring, sensor or logo is reproduced.
The discontinued women’s-health ring
Movano is the Evie Ring, a women’s-health smart ring whose maker reverse-merged into an unrelated AI company in 2026.
Movano brings the round its retrospective node — the maker of the Evie Ring, a smart ring designed explicitly for women’s health, whose company no longer exists in that form. Its answer to a round about who owns the smart ring and where it is made is a closed one, told honestly and in the past tense: an American women’s-health company that reverse-merged into an unrelated AI company in 2026, leaving the Evie business behind.
Its identity is the discontinued women’s-health ring. The women’s-health focus, the one genuine FDA clearance and the honest end of the company are the story here. A ring, women’s-health, and now closed. The discontinued women’s-health ring.
(Honest notes, so the history and the shutdown are framed accurately and without implying it still trades. Movano made the Evie Ring, launched in 2023 and explicitly designed for women — tracking cycle, ovulation, menstrual symptoms and mood alongside heart rate, HRV, blood-oxygen, respiration, skin temperature and sleep — and a medical variant, the EvieMED Ring, and we describe them in the past tense. On the genuine achievement: the EvieMED Ring received an FDA clearance for pulse oximetry in 2024, the one concrete clearance, while blood-pressure and non-invasive glucose remained ambitions that were never cleared or shipped. On the company: Movano was a Delaware corporation, headquartered in Pleasanton, California, founded in 2018, with Michael Leabman as technical founder and John Mastrototaro as its long-time chief executive; it was a publicly-listed but distressed micro-cap. On the end, the critical and honest part: in March 2026 the public shell was taken over in a reverse merger and renamed Corvex, an AI cloud-computing company, keeping the stock ticker but leaving the Evie business behind, and the Evie websites no longer resolve, so the women’s-health company no longer exists and any current framing of that ticker as a smart-ring stock is wrong. On where it was made: undisclosed, via third-party manufacturers. Its designs, the Movano and Evie names and the feminine pastel-rose livery are IP we describe but do not reproduce; there is no verified brand hex; these tones are an unofficial, retrospective interpretation.)
Colour
Movano lives in a memorial rose. Click a swatch to copy the hex.
Movano’s identity is women’s-health, pioneering and closed — a memorial rose, an ink, a pale blush, a deep wine, and a paper. The palette leans memorial rose and pale blush: a soft, retrospective register that nods to the Evie Ring’s women’s-health identity rather than a loud logo colour. It signals the discontinued women’s-health ring — women’s-health, pioneering and closed. The honest caveat: with no verified brand hex and the brand’s sites offline, these values are an original, unofficial, retrospective interpretation, not first-party colours.
The lesson is a memorial rose signals a women’s-health, closed identity. Movano’s world was a ring built around women’s health, remembered rather than sold. For designers, it is a reminder that a soft memorial rose and a pale blush can carry a retrospective — a respectful tone held as colour, not a product shot. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: mark it discontinued in 2026; credit the women’s-health focus and the one FDA clearance; keep BP and glucose as unrealized ambitions; note the parent became an unrelated AI company; and write it in the past tense.
Typography
The register is a memorial serif — women’s-health, pioneering, closed.
Movano’s identity carries a women’s-health, pioneering, closed spirit — a brand remembered for a focus, not one still competing. A memorial serif captures the mood: dignified, considered and clear, the register of a retrospective told honestly. Set in a memorial-rose palette, the memorial serif feels women’s-health and pioneering — exactly how Movano is remembered. It behaves like a described artefact rather than a loud logo, mirroring a pulse wave and a concentric-ring arc. (Movano’s real products, the Evie name and the livery are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a memorial-serif brand,” shown here in a stand-in. The type behaves like the memory: women’s-health, pioneering and closed.
Aa
A memorial-serif brand — women’s-health and pioneering. (Specimen set in Playfair Display, a memorial-serif STAND-IN; NOT the Movano or Evie logo or livery.)
The smart ring
Movano stands for the discontinued women’s-health ring.
Movano brings the round its retrospective node. A memorial-rose palette, a memorial serif and a discontinued status make one thing — the discontinued women’s-health ring — the whole identity: women’s-health, pioneering and closed. The women’s-health focus is the legacy, and the honest end is the truth. The point is a ring built for women’s health whose company became something else entirely, in a round about who owns the smart ring and where it is made.
Put to work, the identity is the brand told straight, the achievement credited and the end told honestly. A brand history in this spirit would mark it discontinued in 2026, credit the women’s-health focus and the one FDA clearance, and note the parent became an unrelated AI company. A reader in this spirit would keep the facts right: Movano made the Evie Ring and the EvieMED Ring; the EvieMED got an FDA pulse-oximetry clearance in 2024; blood-pressure and glucose were never shipped; Movano was a distressed public micro-cap in Pleasanton, California; and in 2026 its shell reverse-merged into Corvex, an AI company, leaving Evie behind. Movano sits fourth in the round, after Circular. The honest editorial moves are to mark it discontinued, to credit the focus and the FDA clearance, to keep BP and glucose as unrealized, to note the Corvex pivot, and to write in the past tense.
For designers and brand-builders, Movano marks a turn in the smart ring: honour a focus even after the company closes — and record a corporate pivot honestly. The lessons: a genuine focus, here women’s health, earns a place in the story even when the brand ends; a real FDA clearance should be credited precisely while unrealized ambitions are kept separate; a distressed public company can vanish into an unrelated business via a reverse merger, so a ticker’s current meaning must be corrected; and a closed brand belongs in the past tense. It is also a reminder to stay precise: Movano is the Evie Ring, a women’s-health smart ring whose maker reverse-merged into an unrelated AI company in 2026 — with the palette here an unofficial, retrospective interpretation. The hook is that arc: Movano built the Evie Ring around women’s health, earned an FDA clearance for pulse oximetry, and reached for blood-pressure and glucose sensing it never shipped — then, as a distressed micro-cap, its public shell was taken over in 2026 and became an AI company, leaving Evie behind. It is the round’s one closed brand. Read that way, Movano is less a competitor than the discontinued women’s-health ring: women’s-health, pioneering, closed. The lesson for a brand is that an honoured focus and an honest ending reinforce each other, and telling the Corvex pivot straight keeps the story earned. Movano made the-discontinued-women’s-health-ring the identity — proof that even a closed brand can carry a round, honestly told.
Explore & save
Keep Movano’s identity on hand — save it to a board in the Made Good inspiration library.
Movano identity set
Pin the memorial-rose palette and the memorial-serif register to your own board.



