Régime des Fleurs Brand Guidelines: Perfume as Art

Régime des Fleurs treats scent as art.

Régime des Fleurs is a lesson in perfume as an art practice. Founded around 2014 in Los Angeles by the creative duo Alia Raza and Ezra Woods (now New-York-based), it treats fragrance as art — poetic, allegorical scents that draw on early-1990s aesthetics, the opulence of the Ancien Régime and Versailles, and Classical mythology. Its signature Little Flower (a rose) was created with actress Chloë Sevigny; Turquoise and Nymphaea Caerulea are other cult names.

The design is artful, poetic and colourful — a maximalist-meets-refined, “flower-punk” aesthetic, with art-object presentation, playful bottles, candles and objets, and collaborations with artists and cultural figures.

(Honest notes: Régime des Fleurs is a genuinely independent niche house — no conglomerate owner — and is actively operating in 2026 (Alia Raza leads as CEO and nose). Its identity is deliberately multi-coloured and art-directed per project rather than a fixed brand style. No official brand hex is published.)

Régime des Fleurs lives in colourful, artful tones. Click a swatch to copy the hex.

Régime des Fleurs’ identity is colourful, artful and poetic — a fuchsia, a marigold, a jade, a cream, and an ink. Rather than one house colour, it uses a colourful, artful, varied palette — bright, playful, art-object tones. It signals a creative, “perfume as art,” flower-punk world rather than restraint or heritage luxury. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.

The lesson is colourful, artful tones signal a creative art-object brand. Régime des Fleurs’ world is an artist’s studio in bloom. For designers, it is a reminder that bright, varied, playful colour — the opposite of niche perfumery’s usual restraint — can position a brand as art rather than product. The takeaways: use bold, artful colour to signal creativity; let each project have its own palette; and treat any single hex as unofficial — using a deep fuchsia for small text so the brights stay artful.

The wordmark spirit is an artful serif — poetic and expressive.

Régime des Fleurs’ identity carries an artful, poetic, expressive spirit — colourful art-object packaging and allegorical names. A high-contrast, artful display serif captures the mood: it is expressive and refined-but-playful, the register of “perfume as art.” Set against colourful, artful tones, the display serif feels poetic and expressive — exactly the flower-punk personality Régime des Fleurs carries. It is expressive rather than restrained, mirroring an art-object sensibility. (Régime des Fleurs’ real wordmark and bottles are trademarks and trade dress we describe but do not reproduce, and the exact typeface is not published, so we don’t assert it.) Because the specific mark is not ours to use, the honest description is “an artful serif spirit,” not the Régime des Fleurs logo. The type behaves like the brand: artful, poetic and expressive.

Régime des Fleurs stands for perfume as art.

Régime des Fleurs is a lesson in positioning a product as art. Poetic names, colourful art-object packaging, artist and celebrity collaborations and a maximalist “flower-punk” sensibility frame fragrance as a creative practice, not a commodity. The artfulness is the differentiator. The differentiator is a genuine, colourful art-object identity.

For designers and brand-builders, Régime des Fleurs offers a clear takeaway: colour and art-direction can reposition a category. The lessons: use bold, artful colour to stand apart from restraint; treat each product as an art object with its own palette; and collaborate with artists to reinforce the “art” framing. It is also a reminder to stay accurate: Régime des Fleurs is an independent, operating LA-born/NY-based house, and its identity is art-directed per project rather than a fixed style — with the palette here an unofficial interpretation. Régime des Fleurs made perfume art — proof that artfulness can be the difference.

Keep Régime des Fleurs’s identity on hand — save it to a board in the Made Good inspiration library.