RTV Euro AGD Brand Guidelines: Warsaw’s Family-Owned Electronics Chain Since 1990

A Warsaw shop in the first years of the market economy.

RTV Euro AGD is the trading name of Euro-net sp. z o.o., a privately owned retailer based in Warsaw. The name itself is a description in Polish shorthand: English Wikipedia explains that RTV stands for consumer electronics and AGD for household appliances, and notes that Polish shoppers commonly call the chain simply “EURO.” The company should not be confused with Euronet Worldwide, the payments business whose cash machines are also a familiar sight in Poland.

Polish Wikipedia, citing the company’s own history page, gives 1990 as the founding year. Forbes Polska, in a September 2025 feature on the country’s largest family businesses outside the stock exchange, says Euro-net was set up in the early 1990s by Robert Kuczyński together with Waldemar and Iwona Kuk, and that the first salon opened in 1991 in Warsaw, at a time when Polish consumers were eager for Western electronics. The company marked its 25th year on the market in 2015, which matches the 1990 date.

For its first years the business stayed close to home. Polish Wikipedia says that between 1990 and 1994 it traded only on the Warsaw market, and that the first Euro-net shop outside the capital opened in Gdańsk in 1995. From there the chain spread across the country, usually as a tenant in large shopping centres rather than in stand-alone buildings, a pattern Polish Wikipedia still describes as typical of its stores today. Forbes Polska wrote in 2025 that the firm came through the arrival of foreign competitors in Poland and remains one of the main players in the country’s electronics and household-appliance market.

From 100 stores to 350.

The growth was steady rather than sudden. Polish Wikipedia records 100 stores across Poland in 2014 and 328 stores in 218 towns in 2023, most of them in shopping centres. Forbes Polska counted almost 350 stationary salons in 234 towns in September 2025, and wrote that the chain had added more than ten outlets in the previous twelve months, with recent openings in smaller towns such as Prudnik, Łomża, Kętrzyn and Kęty.

The trade paper Wiadomości Handlowe reported on 7 November 2025 that the 350th RTV Euro AGD store had opened in Lubartów, in the Lublin region, at the end of October 2025, and that Euro-net had also opened stores that month in Police, Dąbrowa Górnicza and Skierniewice. The paper described RTV Euro AGD as one of the largest operators in Poland’s electronics and appliance market, and put the network’s net growth in 2024 at eleven stores, a pace it said the chain was repeating in 2025. Euro-net said on its social media that store number 350 was “only a stop” on the way, and Forbes Polska reported that the company has spoken of up to 150 new outlets as part of a transformation programme. Those plans are the company’s own statements.

The range is broad. Polish Wikipedia lists televisions and home cinema, portable audio, small and large household appliances such as fridges, dishwashers and coffee machines, computers, tablets and phones, and games and consoles. Alongside the stores the company runs two online shops, euro.com.pl and OleOle!, which Forbes Polska names as part of the same business. Since 2015, according to Polish Wikipedia, the customer-service team has offered video chat for people who use Polish sign language, in a project run with Migam.org.

Like any large retailer it has also faced the regulators. Polish Wikipedia records that in 2013 the competition and consumer office UOKiK fined Euro-net over advertising it found misleading.

How the category presents itself.

The consumer-electronics chains of France, Poland, the Czech Republic, Romania and Greece sell many of the same televisions, phones, laptops and washing machines, so their identities do much of the work of telling them apart. The shop sign, the logo and the colour scheme are the parts each company controls and publishes itself, on its corporate site, its store fronts and its online shop, and they are the starting point for this series.

Store formats vary from chain to chain. The companies in this series describe formats ranging from large out-of-town stores to smaller shops in city centres and shopping centres, alongside their online shops. Some run every store themselves; others mix directly run stores with affiliated stores owned by independent retailers.

Ownership shapes each brand as well. Some chains are listed companies, some belong to larger retail groups that run several banners, and others are independent retailers joined together in buying associations such as Expert, founded in 1967, whose members trade either under the shared name or under their own banners.

Corporate pages add their own layer: histories of founders and owners, own-label ranges, loyalty schemes and advertising claims, each presented in the company’s own words. In the guides that follow, those claims are attributed to the companies that make them, and the colours and typefaces shown are our own unofficial interpretation rather than any chain’s official specification.

Television campaigns and a gift list.

The chain has long spoken to customers through broadcast advertising. Polish Wikipedia says that in 2015, to mark 25 years on the Polish market, RTV Euro AGD ran a campaign built on the single word “Kupuj!” (“Buy!”). In May 2018 the trade site Wirtualnemedia.pl reported that the agency Ogilvy & Mather had won a pitch for a campaign called “Spodziewanki”, built around an online wish-list tool on the euro.com.pl site. The campaign used four 15-second television spots about children who had made lists of the presents they hoped for, timed for First Communion and Children’s Day; earlier RTV Euro AGD advertising had been prepared by the agency GPD, among others.

Ownership has stayed with the founders’ side. Forbes Polska describes Euro-net as a family business and places it among the three largest family firms outside the stock exchange; Euro-net is not a listed company. Polish Wikipedia also lists a run of consumer and employer awards the company received between 2015 and 2018, including the Laur Konsumenta and Gwiazda Jakości Obsługi titles.

For a design guide, RTV Euro AGD shows how a home-grown retailer can build a national name in a mall-based format, keep a plain descriptive name for more than three decades and carry it from one Warsaw salon to a network of 350 stores. Compare it with Media Expert, another Polish electronics chain, and Komputronik, a Polish computer and electronics retailer. For this guide we use a mall navy, deep ink and signal amber with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep RTV Euro AGD’s identity on hand — save it to a board in the Made Good inspiration library.