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Spinergie Brand Guidelines: A 2016 Paris Offshore Data Start-up, Intelligence & Operations

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Brand Guidelines · Field Guide

Spinergie Brand Guidelines

The Paris start-up that turned offshore vessel data into operations software.

FIG 7.0 — OFFSHORE DOTS (ABSTRACT HOMAGE)

FIG 7.1 — DASHBOARD SANS
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Two constants: a petrol blue, wind green and dune sand palette and a dashboard sans register. Abstract homage — not a Spinergie product or mark; no screen, map or logo is reproduced.

Founded
Paris, FranceFebruary 2016
Founders
Louis Jozon, Jean Cristofari
Known for
Offshore Intelligence and Operations software
Today
Offices in Paris, Austin, London and Singapore
01

A Paris start-up

Two offshore specialists and a lot of vessel data.

Spinergie is a Paris maritime software company founded in February 2016. France’s official business register lists the Paris company as created on 16 February 2016, and the start-up news site Maddyness reported in June 2022 that it was founded that month by Louis Jozon and Jean Cristofari, two experts in the offshore industry and energy optimisation. The energy-transition site GreenUnivers also gave 2016 as the founding year and described the pair as offshore-industry specialists whose start-up set out to use artificial intelligence to cut the carbon footprint of shipping. In the company’s own 2022 announcement Cristofari is chief executive and Jozon chief product officer.

The founding idea, as Maddyness summarised it, was to measure, assess and optimise the performance of vessels and marine operations, using a large volume of ship data to follow industrial activity at sea. Offshore wind became the core market: in 2022 the company said its new funding would deepen its position in offshore wind and let it expand further into shipping. Early clients named by Maddyness included Ørsted, GE, Boskalis, Nexans, Schlumberger and DeepOcean, and the company itself described serving vessel managers and charterers.

The first outside round came in June 2022: a Series A led by Iris Capital and SWEN Capital Partners’ Blue Ocean fund, with Polytechnique Ventures and business angels from French tech, according to the company and Maddyness. At that point Spinergie had a presence in Paris and Houston, and it said it planned to open offices in Asia, South America and the Middle East and to grow its team of data scientists and developers.

02

Colour

Intelligence, Operations and logistics.

Spinergie sells business software as a service in two broad families. Its Intelligence products follow the offshore market: the company’s 2024 description of its Market Intelligence solution lists market and project analytics, a vessel database and interactive fleet-analysis dashboards. Its Operations products, which it has also called Smart Fleet Management, cover vessel tracking, AI-assisted crew reporting, the display of onboard sensor data and vessel performance monitoring. In 2026 its website groups the range by sector, as Offshore, Shipping and Tug, alongside consulting and market reports.

The client stories the company publishes are dated and specific. It says the ferry operator CORSICA linea has used its Voyage Optimizer, a voyage-planning tool built on onboard sensor and weather data, since April 2024, and that the bulk operator Asian Bulk Logistics deployed Operations in June 2024. In October 2025 it announced that Ocean Winds had extended its use of the fleet-analysis tools for a third year, and in January 2026 that Jan De Nul uses its real-time intelligence for its offshore wind market strategy. In November 2024 it added a Supply Chain module for offshore wind and announced a partnership with Veracity by DNV on emissions reporting.

Earlier releases trace the move from offshore wind into wider shipping. In June 2023 the company said it had developed a Carbon Intensity Indicator calculation with SEACOR Marine for the offshore supply vessel market, and in April 2024 it announced a partnership with Helm Operations. In September 2025 and December 2025 it announced that the offshore service company ESVAGT and SMT Shipping had chosen its Operations tool for reporting, and in June 2026 that Roll Group had selected its intelligence to follow offshore wind logistics.

In September 2026 Spinergie moved into offshore logistics. OE Digital reported on 17 September 2026 that the new tool plans and manages the vessel and helicopter transfers that move personnel and cargo to and from offshore sites, covering personnel qualifications, transport planning, manifests and live tracking on a map. According to the report, it had already been deployed with both offshore wind and oil and gas operators.

Copy
Petrol blue
#1B4D5C
Copy
Deep water
#0D242C
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Wind green
#5C9A6B
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Dune sand
#E6D9BF
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Sea mist
#F4F1EA
03

Typography

How maritime data firms present themselves.

Maritime data and software firms sell something that is hard to photograph: information about ships, cargoes and markets. So they show the product itself. Their websites lead with screenshots of vessel maps, market dashboards and chartering tools, set out as the companies publish them, and the interface does much of the work that a product photograph would do for a manufacturer. When Kpler redesigned the MarineTraffic web app in 2023, it described the result as a map-centric layout in a subdued grey, with blue kept as an accent for whatever the user has selected.

Numbers carry the second layer of the message. Data-coverage panels list vessels tracked, voyages recorded, AIS signals processed each day or emails read by the platform, and these figures are given by the companies themselves. Signal Ocean’s platform page has a “Signal in numbers” block of this kind, and Kpler’s About page lists the scale of its data sources in the same way.

Trust is shown through customers. Signal Ocean’s site, for example, places a strip of client logos under the line “Trusted by over 200 customers” and pairs it with short pitches written for each type of user: brokers, charterers, owners and operators. Acquisitions arrive as dated press releases, which is why the history of each firm in this series can be traced through its own newsroom as well as through trade titles such as Lloyd’s List, Hellenic Shipping News and The Maritime Executive.

The third element is publishing. Blogs, weekly market monitors, podcasts and research notes on oil, gas, dry bulk and freight sit beside the product pages, so the firms present themselves as market commentators as much as software vendors. This guide sets out what can be checked about each company, who founded it, who owns it and what it sells, and marks plainly what rests on the company’s own word.

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A rounded, open dashboard sans. (Specimen set in Manrope, a sans STAND-IN; NOT the Spinergie logo.)

Dashboard sans · the registerPetrol blue, wind green and dune sand · the paletteThe Paris start-up that turned offshore vessel data into operations software · the signature

04

Spinergie

From Paris to Austin, London and Singapore.

The company has spread beyond Paris. Spinergie announced the opening of a Singapore office in August 2024 to support clients in the Asia Pacific region, naming offshore energy developers such as Equinor and TotalEnergies and vessel managers such as Boskalis and Oldendorff among existing clients. Its 2026 about page lists offices in Paris, Austin in Texas, London and Singapore, and says it serves more than 100 customers and handles more than three million vessel positions a day. The same page describes a team developing business software that applies data science to the maritime sector, with people in France, the United States, the United Kingdom and Asia.

The company describes itself as a Certified B Corporation, and its press releases record ISO 27001 certification in March 2025 and SOC 2 Type 2 compliance in April 2025. Among recognitions, its site lists France Digitale and Bpifrance’s Impact Startups 2022, the French Blue Tech 2023 label from the Cluster Maritime Français and a place in a 2025 Thetius list of innovative maritime organisations. The name needs a little care: France’s business register also lists unrelated businesses called Spinergie in other towns, and the maritime software company is the one at spinergie.com.

For a design guide, Spinergie shows how a specialist data company can present offshore work through vessel maps, dashboards and dated client stories rather than broad slogans. Compare ZeroNorth and MarineTraffic, two other maritime data companies. For this guide we use a petrol blue, a wind green and a dune sand with a sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Spinergie’s identity on hand — save it to a board in the Made Good inspiration library.

Spinergie identity set

Pin the Spinergie petrol blue, wind green and dune sand palette and the dashboard sans register to your own board.

Core Palette
Homage
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Dashboard sans
The register
Dashboard sans
Gradient

♡ Save to a board

06

Source & notes

Sources: French business register (recherche-entreprises, Spinergie); Maddyness (June 2022); GreenUnivers (June 2022); OE Digital (September 2026); Spinergie (spinergie.com, press releases 2022–2026 and about page, 2026). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.