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Tai-Hao Brand Guidelines: The 1962 Keycap Maker

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Brand Guidelines · Field Guide

Tai-Hao Brand Guidelines

The 1962 keycap maker.

FIG 1.0 — MOULDED-PLASTIC DISCS (ABSTRACT HOMAGE)

FIG 1.1 — DOUBLESHOT SERIF
Aa

Two constants: a heritage-teal palette and a doubleshot-serif register. Abstract homage — not a Tai-Hao product or mark.

Makes
Keycaps
Since
1962Taiwan
Made
Taiwan & China
Owned
Independent
01

The 1962 keycap maker

Tai-Hao is the Taiwanese keycap maker with sixty years of plastics heritage — from pipes to doubleshot caps.

Tai-Hao opens the round as the elder of the cap makers — the Taiwanese enterprise that has been moulding plastic since 1962, from pipes to keycaps, and whose doubleshot and PBT sets are a mainstream, affordable staple decades before boutique group buys existed. Tai-Hao makes keycaps, and its answer to a round about more switches and caps is heritage: not a hobby-born brand but a sixty-year plastics maker that turned to keycaps and stayed. A keycap, with a long memory.

Its identity is the 1962 keycap maker. Tai-Hao’s plastics heritage, its doubleshot caps and its Taiwanese roots are the story here. A keycap, made for decades. The 1962 keycap maker.

(Honest notes, so the story stays precise. Tai-Hao — Taiwan Tai-Hao Enterprise Co., Ltd., at tai-hao.com — makes mechanical keyboard keycaps in ABS and PBT, doubleshot construction, rubber gaming caps, novelty and multi-language sets, across profiles and both ALPS- and Cherry-MX-compatible mounts. By its own account it was founded in 1962 in Banqiao, Taiwan, first making SPVC pipes and plastic products, developed and patented its doubleshot keycap in 2007, and is headquartered today in the Xinyi District of Taipei. On where it is made — a theme of this round — the picture is split, and we frame it carefully: Tai-Hao runs factories in Taiwan, at Tucheng and Banqiao, and in mainland China, at Zhaoqing and a Shenzhen keyboard plant, so although many products carry Made-in-Taiwan labelling, we say Taiwan and China rather than claim Taiwan-only. On ownership, it presents as an independent, privately held Taiwanese enterprise, which we infer rather than see stated. Its marks — Tai-Hao — are IP we describe but do not reproduce, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

Tai-Hao lives in a heritage teal. Click a swatch to copy the hex.

Tai-Hao’s identity is heritage, mainstream and moulded — a heritage teal, an ink, a sage, a deep teal, and a paper. The palette leans heritage teal and sage: a calm, established register that nods to a sixty-year plastics maker rather than a loud palette. It signals a heritage cap house. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a heritage teal signals a heritage, moulded identity. Tai-Hao’s world is a heritage, moulded object. For designers, it is a reminder that a calm teal and a soft sage can carry a component brand — the tone of long-made plastic. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: carry a real heritage; make keycaps affordable and mainstream; frame a split geography honestly; and treat any single hex as unofficial.

Copy
Heritage teal
#2E7E6E
Copy
Ink
#04140F
Copy
Sage
#9CCEC0
Copy
Deep teal
#0E3A30
Copy
Paper
#E2EEEA
03

Typography

The register is a doubleshot serif — heritage, moulded, considered.

Tai-Hao’s identity carries a heritage, moulded, considered spirit — a decades-old plastics maker, not a boutique. A doubleshot serif captures the mood: established, warm and a little classic, the register of a keycap moulded for sixty years. Set in a heritage-teal palette, the doubleshot serif feels heritage and moulded — exactly the personality Tai-Hao carries. It is moulded plastic rather than a logo, mirroring doubleshot ABS and PBT. (Tai-Hao’s real wordmark, and its set designs, are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a doubleshot-serif spirit,” shown here in a stand-in. The type behaves like the keycap: heritage, moulded and considered.

Aa

A doubleshot-serif spirit — heritage and moulded. (Specimen set in Cormorant Garamond, a doubleshot-serif STAND-IN; NOT the Tai-Hao logo.)

Doubleshot serif · the registerHeritage teal and sage · the paletteThe 1962 heritage · the signature

04

More switches & caps

Tai-Hao stands for the 1962 keycap maker.

Tai-Hao opens the round as the elder of the cap makers. A heritage-teal palette, a doubleshot serif and a moulded cap make one thing — the 1962 keycap maker — the whole identity: heritage, mainstream and moulded. The sixty-year plastics heritage is the differentiator, and the mainstream, affordable cap is the meaning. The point is a Taiwanese enterprise that has moulded plastic since 1962, from pipes to keycaps, and became a widely available staple long before boutique group buys.

Put to work, the identity is heritage told straight, as design. A maker in this spirit would carry a real heritage, make keycaps affordable, and frame a split geography honestly. A reader in this spirit would keep the facts right: Tai-Hao was founded in 1962 in Banqiao, Taiwan, making pipes and plastics before keycaps, and patented its doubleshot cap in 2007; it makes ABS and PBT keycaps; it manufactures in both Taiwan, at Tucheng and Banqiao, and mainland China, at Zhaoqing and Shenzhen, so it is not Taiwan-only; and it is an independent, privately held enterprise. Tai-Hao opens the round’s heritage thread with Kailh and TTC — the decades-old components makers that predate the enthusiast boom — and pairs with Akko as the round’s two keycap houses. Its where-made thread is the round’s honest exception, a split Taiwan-and-China geography. The honest editorial moves are to date the founding to 1962, to say Taiwan and China not Taiwan-only, to note the 2007 doubleshot patent, and to infer the ownership. The lesson Tai-Hao teaches is that a real heritage can be a whole identity, and honesty about the split geography keeps the heritage credible.

For designers and brand-builders, Tai-Hao opens more switches & caps: carry a real heritage — and frame your geography honestly. The lessons: build on decades of making; keep a mainstream, affordable line; say where you actually make things; treat a split geography as fact not spin; and never reproduce a logo. It is also a reminder to stay precise: Tai-Hao is the Taiwanese keycap maker with sixty years of plastics heritage, from pipes to doubleshot caps — with the palette here an unofficial interpretation. Read that way, Tai-Hao is less a set than a heritage: a plastics maker that has moulded keycaps for decades. The lesson for a brand is that a genuine heritage and honesty about geography reinforce each other, and saying Taiwan-and-China keeps the heritage earned. Tai-Hao made the-1962-keycap-maker the identity — proof that a long memory can open a round.

05

Explore & save

Keep Tai-Hao’s identity on hand — save it to a board in the Made Good inspiration library.

Tai-Hao identity set

Pin the heritage-teal palette and the doubleshot-serif register to your own board.

Core Palette
Homage
Aa
Doubleshot serif
The register
Doubleshot serif
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Tai-Hao’s visual identity as design commentary; it is not affiliated with, or endorsed by, Taiwan Tai-Hao Enterprise Co., Ltd., and it does not promote the purchase or use of any product. The Tai-Hao name is a trademark of its owner — the graphics here are original abstract homages (colour discs and moulded-plastic/doubleshot texture swatches); no keycap, legend, set design or logo is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from the maker’s own site (tai-hao.com): Tai-Hao (Taiwan Tai-Hao Enterprise Co., Ltd.) makes mechanical keyboard keycaps in ABS and PBT (doubleshot construction, patented 2007), plus rubber gaming caps, novelty and multi-language sets (ALPS- and Cherry-MX-compatible; various profiles); founded 1962 in Banqiao, Taiwan (initially SPVC pipes and plastic products), HQ today in Xinyi District, Taipei. Honest notes: production is split between Taiwan (Tucheng, Banqiao) and mainland China (Zhaoqing, Shenzhen), so although many products carry Made-in-Taiwan labelling, this article says Taiwan and China rather than Taiwan-only; it reads as an independent, privately held enterprise (inferred, not formally stated). No official brand hex is published, so the tones here are an unofficial interpretation.