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Innuos Brand Guidelines: The Portuguese Music Server Maker That Began on eBay in London

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Brand Guidelines · Field Guide

Innuos Brand Guidelines

The Portuguese music server maker that began on eBay in London.

FIG 7.0 — FACETED FASCIA (ABSTRACT HOMAGE)

FIG 7.1 — UPPERCASE SANS
Aa

Two constants: an Innuos slate, Atlantic blue and sand palette and an uppercase sans register. Abstract homage — not an Innuos product or mark; no server, logo or nameplate is reproduced.

Founded
London, then the Algarve2009 (company); 2013 (Stereophile, 2020)
Founders
Nuno Vitorino, Amelia Santos
Known for
ZEN, ZENith, Statement and Nazaré servers
Today
Independent; headquarters in Faro, Portugal
01

From London to the Algarve

A hobby server, sold on eBay, then a move home.

Innuos is a Portuguese maker of music servers and streamers, but its story starts in London. The company says the journey began in 2009, when Nuno Vitorino and Amelia Santos, a Portuguese couple who had both studied computer science engineering at the Instituto Superior Técnico in Lisbon, were working in corporate jobs in the British capital — at Deloitte and Tesco, its website says. Hi-fi was Vitorino’s hobby. He assembled a music server for his own system from off-the-shelf parts and open-source software, offered units online and, the company says, sold about 200 on eBay in six months; Stereophile told the same story in 2020.

The business was first set up in the UK under the name LIV Technologies Concepts, according to Innuos. In 2013 the couple began designing their own software, electronics and chassis, including the faceted front panel that has become the brand’s most recognisable feature, and in the same year they moved the company home to the Algarve. The company describes a progression from a garage at a family holiday house in Vila Real de Santo António to an office in Tavira, then to Loulé — the address Stereophile printed in 2020 — and finally to Faro, the regional capital, where it opened new facilities in March 2023. It keeps a UK sales office at the University of Warwick Science Park in Coventry.

Sources differ on the founding date. Innuos dates its journey to 2009 and says the Innuos brand itself was launched with its MkII servers in 2016. Stereophile’s 2020 review said the company was founded in 2013, with “seeds” planted in 2009, while the magazine’s 2025 review quoted Vitorino in terms that date the founding to 2009. Both dates describe real stages: a London side project, then a Portuguese manufacturer.

02

Colour

Servers, switches and a flagship named after a wave.

Innuos makes digital sources and the equipment around them, and little else. Its current range, as listed on its website, runs from the STREAM series and the ZEN and ZENith Next-Gen streamer-servers to the flagship Nazaré, alongside network switches (NazaréNET, Next-Gen NET, NET3, NET1), reclockers (NazaréFLOW, Next-Gen FLOW) and the LPS1 linear power supply. Earlier lines — the ZEN Mk3, PULSE and Phoenix series and the Statement Next-Gen — are listed as discontinued but still supported. All of them run the company’s own operating system, developed in-house since 2016 and controlled since 2020 through its Sense app, the company says.

The Statement, a two-box server with a separate power unit, made the brand’s name at the top end. Stereophile’s Jason Victor Serinus reported in April 2020 that a prototype was shown at the 2018 Rocky Mountain Audio Fest and the product launched in early 2019, priced from $13,750. In that review Vitorino stressed independence: “We own the company 100%,” he said, adding that the couple wanted to stay clear of investors and private-equity firms. In April 2025 Stereophile’s Jim Austin reviewed the ZENith Next-Gen ($20,700 as equipped), describing in-house power-supply work including gallium-nitride regulators and a customised “PreciseAudio” mainboard developed with the company’s motherboard manufacturer.

The Statement Next-Gen has since been replaced at the top by the Nazaré, shown at the HIGH END show in Munich in 2025 and reviewed by Serinus in August 2025. It is named after the Nazaré Canyon off the Portuguese coast, famous for the giant waves it produces, Vitorino told him. The system splits into a server, the NazaréFLOW output unit and the NazaréNET switch, and its chassis uses an asymmetric fascia and cover intended to break up standing waves.

Copy
Faro slate
#2B3138
Copy
Atlantic blue
#1F4E6B
Copy
Algarve sand
#D9C9A8
Copy
Fascia silver
#C4C7CA
Copy
Paper
#F6F4EF
03

Typography

Digital sources and the people who build them.

The makers in this guide work on the digital side of hi-fi and studio audio: the converters that turn digital files into an analogue signal, the network players that stream them and the servers that store them.

Two came from the studio. RME’s interfaces and converters are published by Audio AG of Haimhausen, Germany, and its manuals name IMM electronics of Mittweida, in Saxony, as the manufacturer. Bricasti Design, founded by two former Lexicon staff, makes reverbs and converters in Shirley, Massachusetts, it says.

Three are in Hong Kong and mainland China. Lumin is a brand of Pixel Magic Systems, whose address is in the Hong Kong Science Park at Sha Tin; Hi-Fi News lists the maker as Pixel Magic Systems, Hong Kong. Auralic’s Chinese website describes research centres in Beijing and Hangzhou. Holo Audio, founded by Jeff Zhu according to its US distributor, is listed as Chinese by 6moons, though the websites we checked give no city.

The other two are in Portugal and the US. Innuos, a music-server maker that began in London in 2009, now gives its headquarters as Faro, in Portugal’s Algarve, with a sales office in England. MSB Technology, which its 1998 website said was founded in 1985, has its factory in Watsonville, California, and says its development and manufacturing are done in California.

Where the products are made varies more: some makers name a factory, some describe their own workshops, and some say little.

This guide sets out what can be checked about each brand — who founded it, who owns it, and what it says about where its products are made — and marks clearly what rests only on the company’s own word.

Aa

An uppercase sans for a brand that writes its name in capitals. (Specimen set in Montserrat, a sans STAND-IN; NOT the Innuos logo.)

Uppercase sans · the registerInnuos slate, Atlantic blue and sand · the paletteThe Portuguese music server maker that began on eBay in London · the signature

04

Innuos

Designed and handcrafted in Faro, the company says.

On manufacturing, Innuos is specific: its products are “designed and handcrafted in Faro, Portugal,” the company says, and it describes an electronics laboratory protected against electrostatic discharge, humidity and temperature control, and staff assembling units in carbon-mesh gloves. It manufactures both hardware and software, it says. Not every part is made in-house — Vitorino told Stereophile in 2020 that the Statement’s clocks were handmade in the US and that its mainboard came from a custom motherboard supplier — so the accurate summary is design, software and assembly in Portugal, with bought-in components. Vitorino remains the company’s research and development director; Santos, described as managing director in 2020, was called its CEO by Stereophile in 2025. The company says it has almost 50 staff and sells through more than 350 dealers.

The identity follows the product. Innuos writes its name in capitals on its own website, and the company calls the facets of its minimal fascias a trademark that audiophiles recognise. Product names lean on Portugal — Nazaré most obviously — while the model names (ZEN, ZENith, STREAM) are short and set in capitals. Innuos publishes no colour specification, so any palette is an interpretation.

For a design guide, Innuos shows how a small engineering company can turn a chassis detail — a sharply angled front panel — into its whole visual identity, and anchor its story in a place. Compare Aurender, another specialist in dedicated music servers, and dCS, another maker of high-end digital sources. For this guide we use slate, Atlantic blue and Algarve sand with a sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Innuos’s identity on hand — save it to a board in the Made Good inspiration library.

Innuos identity set

Pin the Innuos slate, Atlantic blue and sand palette and the uppercase sans register to your own board.

Core Palette
Homage
Aa
Uppercase sans
The register
Uppercase sans
Gradient

♡ Save to a board

06

Source & notes

Sources: Innuos (innuos.com: About, Contact, Discontinued products and product pages, 2026); Stereophile (Jason Victor Serinus, Innuos Statement, April 2020; Jim Austin, Innuos ZENith Next-Gen, April 2025; Jason Victor Serinus, Innuos Nazaré, August 2025). No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.