Pentair Brand Guidelines
Five founders, a Greek prefix and a long road from balloons to water.
Aa
Two constants: a deep water, pool blue and slate palette and an engineered sans register. Abstract homage — not a Pentair product or mark; no pump, filter or logo is reproduced.
Penta plus air
Five men, a balloon plan and a name built from both.
Pentair began as a balloon company. On its “About Pentair” page the company says that in 1966 five men intent on manufacturing high-altitude balloons founded a company in suburban St. Paul, Minnesota, and called it Pentair: the Greek “penta” for the five founders and “air” for the products they planned to make. English Wikipedia gives the same derivation, places the founding in Arden Hills, Minnesota, and says the business was set up as Pentair Industries, Inc. and went public several months later, citing an archived company history. It adds that all five founders had previously worked for Litton Industries.
The balloons did not carry the company far. English Wikipedia says sales of the research balloons fell short, that the founders bought a local vacuum-forming business and tried making canoes, and that this venture also sold less than hoped. By 1968, it says, only one founder, Murray Harpole, remained involved. Harpole brought in an outside investor, Ben Westby, and the two bought Peavey Paper Mills, a small and indebted business that they expected to turn around with better management.
Paper became the backbone of the company for the next two decades. English Wikipedia lists the purchase of Niagara Paper in 1972, Miami Paper in 1974 and Flambeau Paper Corporation in 1978, and says the original Peavey plant was sold in 1976 because Pentair had outgrown it. The same article says Westby left in 1976 and that D. Eugene Nugent joined to expand the management team.
Colour
Tools, paper and then water.
The 1980s added tools. English Wikipedia says Pentair bought Rockwell International’s power hand tool factory in 1981, reviving the Porter-Cable name, and in 1984 bought the rest of Rockwell’s Power Tool Division, chiefly the Delta line of shop tools; The New York Times and UPI reported the moves at the time. In 1988, it says, Pentair agreed to buy FC Holdings, the parent of Federal Cartridge and Hoffman Engineering, and Hoffman began a long run in electrical enclosures. The company’s own timeline marks 1989 as a sales milestone.
Water arrived through acquisitions in the 1990s. Pentair’s brands page says Fleck Controls, a maker of control valves founded in the US in 1950, was acquired by Pentair in 1995. English Wikipedia says Pentair bought the General Signal Pump Group in August 1997, sold its papermaking business to Consolidated Papers the same year, and in April 1999 bought Essef, a maker of composite water tanks, pumps, filters and other equipment used in pools and spas, as PR Newswire reported on 30 April 1999. That purchase is the route by which pool equipment entered the group.
The 2000s completed the turn. Pentair’s timeline says that in 2004 it exited the tools business and moved into water with the purchase of WICOR Industries, the former water systems arm of Wisconsin Energy; English Wikipedia says the tools group went to Black & Decker that October. In 2012, English Wikipedia says, Pentair combined with the flow control business of Tyco International to form Pentair Ltd., based at first in Schaffhausen, Switzerland, and in 2014 the corporate domicile moved from Switzerland to Ireland. The Valves & Controls business was sold to Emerson in April 2017.
In 2018 the electrical business was spun off as nVent Electric plc; the company’s timeline notes that Pentair retained its own name. In 2022 it bought Manitowoc Ice. English Wikipedia, citing Pool Magazine and a company filing, says that in April 2026 Pentair merged the leadership of its Pool, Flow and Water Solutions businesses under one executive vice president.
Typography
Design and documentation.
The brands in this group make the equipment behind water at home: pool pumps, filters and cleaners, above-ground pools, water-softening and filtering systems, and the tanks and tankless units that heat water for kitchens and bathrooms. Brands in these trades sit at many different points in the market, from names that began as small family workshops to labels that now belong to much larger industrial groups, and the same badge can be sold through a pool shop, a plumbing wholesaler or a big retailer.
Because the products are often installed out of sight, in a pump room, a basement or a utility cupboard, a brand’s identity in these fields tends to be carried by its name, its labels and its packaging rather than by the product’s shape. Ownership can change several times while a familiar badge stays on the box, which makes the plain questions worth asking: who started the brand, who owns it now, and where its products are made.
Each guide separates what independent, dated sources record from what the company says about itself, and marks plainly what rests only on the company’s own word.
Aa
An engineered sans — a clean, catalogue-and-spec-sheet register. (Specimen set in Archivo, a sans-serif STAND-IN; NOT the Pentair logo.)
Pentair
One name over many older brands.
Pentair’s identity today works as an umbrella. Its brands page groups a long list of older names under the Pentair banner, many of them carrying the word Pentair in front: Sta-Rite, which the company says was founded in 1934 and offers pumps for residential pools, water wells and plumbing; Everpure, which it dates to 1933 and describes as a foodservice and commercial filtration brand; and Berkeley, an agricultural and residential pump brand it dates to 1937. Fleck and Autotrol valves for water softening, Codeline pressure vessels and Myers pumps sit on the same page. The pool menu on its website adds categories from automation and heat pumps to above-ground systems, alongside Pleatco cartridges.
The corporate address has moved with the structure. The company’s locations page lists its global corporate headquarters in London, its US main office in Golden Valley, Minnesota, and separate offices for Pentair Pool in Charlotte, North Carolina and Pentair Water Solutions in Brookfield, Wisconsin. English Wikipedia describes Pentair plc as incorporated in Ireland and traded on the New York Stock Exchange under the symbol PNR. Its current line, on the “About Pentair” page, is that it helps the world “sustainably move, improve, and enjoy water,” and its website is organised around pool and spa equipment, home water treatment and water supply.
For a design guide, Pentair shows how a name coined for one product can outlast it: the “air” of the balloons survives in a company now organised entirely around water, and the parent name is set in front of brands that are older than it is. Compare it with the pool-equipment brand Hayward and with the inflatable pools of Intex. For this guide we use deep water, pool blue and slate with an engineered sans, an unofficial interpretation; no product or logo is reproduced.
Explore & save
Keep Pentair’s identity on hand — save it to a board in the Made Good inspiration library.
Pentair identity set
Pin the Pentair deep water, pool blue and slate palette and the engineered sans register to your own board.



