Bybit Brand Guidelines: Shanghai 2018, a Dubai Base & the February 2025 Hack

From Shanghai to Singapore to Dubai.

Bybit is a cryptocurrency exchange founded in 2018. English Wikipedia says it was founded in Shanghai by Ben Zhou, who had earlier been the China general manager of the forex brokerage XM; Bybit itself calls him its co-founder and chief executive. In 2021 the team moved to Singapore, and in 2022 the company moved its headquarters to Dubai, English Wikipedia says. Cointelegraph gave the same sequence in May 2025, reporting that Bybit had moved its global headquarters from Singapore to Dubai in 2022.

Bybit offers crypto derivatives as well as spot trading, and its October 2026 release calls derivatives a major part of its global trading business. Scale is given in two ways in the sources used here: in a press release of October 2026 Bybit called itself “the New Financial Platform” and said it has more than 80 million users worldwide, and in May 2025 Cointelegraph reported that it ranked second among crypto exchanges by trading volume, according to CoinMarketCap.

The brand was built in public through sport. English Wikipedia says Bybit became a main global sponsor of the Argentina national football team in 2021 under an initial two-year agreement, signed esports deals with Natus Vincere in August 2021 and with Astralis soon after, and became a partner of the Formula One team Red Bull Racing in early 2022, a deal that ended at the close of 2024 by mutual agreement.

The hack of 21 February 2025.

On 21 February 2025 Bybit announced that it had been hacked. English Wikipedia says the attacker exploited Bybit’s multi-signature wallet set-up through compromised infrastructure at Safe{Wallet}, a third-party provider.

The outcome for customers is given by the company: Bybit said it replenished its reserves within 72 hours, using emergency funding from firms including Galaxy Digital, FalconX and Wintermute, English Wikipedia reports. Cointelegraph described the incident in May 2025 as the largest crypto theft on record at that time.

Bybit’s history also includes a long list of dated regulatory steps, which English Wikipedia sets out country by country. It stopped serving users in the United Kingdom in March 2021, after the Financial Conduct Authority’s ban on retail crypto derivatives took effect; reached a settlement with the Ontario Securities Commission in June 2022 and left Canada in 2023; and was fined by De Nederlandsche Bank in October 2024 for offering services in the Netherlands without registration. In India it suspended trading in January 2025, paid a penalty set by the Financial Intelligence Unit and then registered with it. In October 2024 it settled a suit brought by the FTX bankruptcy estate.

Other markets followed the same pattern of dated orders and responses. Bybit entered Brazil in April 2022; after the securities regulator, the Comissão de Valores Mobiliários, ordered it in September 2022 to stop offering securities intermediation to Brazilian investors, it stopped offering derivatives there from 15 September 2022 while spot trading continued, English Wikipedia says. In December 2024 the Securities Commission Malaysia directed Bybit to stop operating its website and apps in Malaysia, and by July 2025 a Bybit platform appeared on the list of providers kept by Turkey’s Capital Markets Board.

Design and documentation.

Crypto exchanges sell access to something customers never hold in their hands, so their brands are carried by screens, numbers and paperwork. Across the category, wordmarks appear in black, yellow, blue and bright neon tones, and the app screens that exchanges publish in stores and on their own sites put price charts, order books and coin icons at the centre of the picture.

Listing pages form a second layer. Each coin or token an exchange supports gets a page of its own, with a ticker symbol, a chart and a short description, and new listings are announced as news. Alongside them sit proof-of-reserves pages, where an exchange publishes snapshots comparing the assets it holds with what it owes customers, and security pages that explain how funds are stored, for example in internet-connected hot wallets and offline cold storage. The Journal of Accountancy noted in November 2026 that such a proof is a self-prepared, point-in-time comparison rather than an audit.

Regulation shapes the look as much as marketing does. Footers and legal pages list licences and registrations country by country, and the same brand can offer different products, or none, depending on where a visitor lives. Under the EU’s Markets in Crypto-Assets rules, exchanges name the national supervisor that authorised them, and a market exit reaches customers as a dated notice with deadlines for withdrawals.

Two more channels carry the names further. Sports sponsorships put exchange logos on football shirts, tournament boards and arena signs, far from any trading screen. Help centres do the quieter work: guides to identity checks, deposits, fees and withdrawals, written for people new to the product. The guides in this collection look at how individual exchanges put those parts together.

Vienna, Dubai and the UAE’s federal regulator.

After the hack came a run of licences. On 29 May 2025 Cointelegraph reported that Austria’s Financial Market Authority had granted Bybit EU a licence under the European Union’s Markets in Crypto-Assets Regulation, letting it operate as a crypto-asset service provider across the European Economic Area, and that the company had opened its European headquarters in Vienna. English Wikipedia adds that in August 2026 the same authority granted Bybit Payments GmbH an electronic money institution licence.

At home in the United Arab Emirates, Bybit received a full Virtual Asset Platform Operator licence from the federal Securities and Commodities Authority in October 2025, Cointelegraph reported. On 23 October 2026 the same publication reported that Bybit Fintech FZE had received a virtual asset service provider licence from Dubai’s Virtual Assets Regulatory Authority for exchange services including spot trading, and that Bybit still had to complete the regulator’s launch process before offering it. Bybit said in its own release that it hopes to add derivatives in Dubai, subject to approval. In Indonesia, English Wikipedia says, Bybit bought a majority stake in the licensed operator of the NOBI exchange in April 2026 and began operating it as Bybit Indonesia under the Financial Services Authority in July 2026.

For a design guide, Bybit shows how an exchange can build a brand through stadiums, team kits and race cars before it builds one through regulation. The sponsorships put the name on shirts, cars and boards in arenas, so the wordmark has to read at a distance and in motion, while the licence pages that followed the 2025 hack carry the same mark in a far quieter setting: dated notices, regulator names and country lists. Compare Binance and OKX, two other large global crypto exchanges. For this guide we use near-black, burnt amber and a desert gold with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Bybit’s identity on hand — save it to a board in the Made Good inspiration library.