Sports & Outdoors
Sports & Outdoors brand guidelines — colour palettes, typography and design systems for sports brands, with honest notes on ownership and where each is made.
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Peloton Brand Guidelines: Connected Fitness, the Boom-and-Bust & the Red-and-Black
Brand Guidelines · Field Guide Peloton Brand Guidelines A bike, a big screen and a cult of instructors — the connected-fitness brand…
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Bass Pro Shops Brand Guidelines: The Outdoor Cathedral, Johnny Morris & Cabela’s
Brand Guidelines · Field Guide Bass Pro Shops Brand Guidelines A leaping bass, cathedral-scale stores with waterfalls and aquariums — retail as…
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Dick’s Sporting Goods Brand Guidelines: A $300 Bait Shop, the Red Block & a Values Stand
Brand Guidelines · Field Guide Dick’s Sporting Goods Brand Guidelines A $300 bait-and-tackle shop that became the biggest US sporting-goods chain —…
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REI Brand Guidelines: The Member-Owned Co-op, #OptOutside & the Green Badge
Brand Guidelines · Field Guide REI Brand Guidelines A member-owned outdoor co-op that closes on Black Friday — the green badge that…
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Specialized Brand Guidelines: The Red ‘S’, the Stumpjumper & ‘Innovate or Die’
Brand Guidelines · Field Guide Specialized Brand Guidelines A red ‘S’, the first production mountain bike and a motto: innovate or die.…
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Shimano Brand Guidelines: Dura-Ace, Indexed Shifting & the 1921 Freewheel
Brand Guidelines · Field Guide Shimano Brand Guidelines A bold blue wordmark and the components inside almost every bike — Japanese engineering…
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Pinarello Brand Guidelines: The Onda Fork, the Dogma & the Maglia Nera
Brand Guidelines · Field Guide Pinarello Brand Guidelines A wavy fork, a flagship called Dogma and a founder who turned last place…
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Colnago Brand Guidelines: The Ace of Clubs, Ernesto Colnago & the Ferrari Link
Brand Guidelines · Field Guide Colnago Brand Guidelines An ace of clubs, half a century of Italian framebuilding and a Ferrari carbon…
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Rapha Brand Guidelines: The Armband, High-Vis Pink & the St Raphaël Name
Brand Guidelines · Field Guide Rapha Brand Guidelines A white sleeve band, a hot-pink accent and the romance of road racing —…
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Brompton Brand Guidelines: The Fold, the Triptych Mark & Made in London
Brand Guidelines · Field Guide Brompton Brand Guidelines A bike that folds into a briefcase, hand-brazed in London — one design, essentially…
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Bianchi Brand Guidelines: Celeste, the Crowned Eagle & the Oldest Bike Brand
Brand Guidelines · Field Guide Bianchi Brand Guidelines One unmistakable colour — Celeste — on the world’s oldest bicycle marque, ridden by…
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FIFA Brand Guidelines: The Blue Wordmark, the World Cup Trophy & 1904
Brand Guidelines · Field Guide FIFA Brand Guidelines A calm blue wordmark and a gold trophy — the global governing body of…