Sports & Outdoors
Sports & Outdoors brand guidelines — colour palettes, typography and design systems for sports brands, with honest notes on ownership and where each is made.
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Fjällräven Brand Guidelines: The Arctic Fox
Brand Guidelines · Field Guide Fjällräven Brand Guidelines An Arctic fox and a boxy backpack — Swedish outdoor gear built to last,…
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ESPN Brand Guidelines: The Italic Wordmark
Brand Guidelines · Field Guide ESPN Brand Guidelines Four red letters, leaning forward like they’re already running to the next highlight —…
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Oakley Brand Guidelines: The Ellipse
Brand Guidelines · Field Guide Oakley Brand Guidelines An elliptical ‘O’, a $300 start, and a dog named Oakley — the eyewear…
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Under Armour Brand Guidelines: The Interlocking UA
Brand Guidelines · Field Guide Under Armour Brand Guidelines A logo like a suit of body armour, born in a grandmother’s basement…
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Patagonia Brand Guidelines: The Fitz Roy Skyline
Brand Guidelines · Field Guide Patagonia Brand Guidelines A mountain skyline at sunset — and the brand that told you not to…
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NBA Brand Guidelines: The Logoman
Brand Guidelines · Field Guide NBA Brand Guidelines A red-white-and-blue silhouette that everyone knows is a specific player — and the league…
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The North Face Brand Guidelines: The Half Dome
Brand Guidelines · Field Guide The North Face Brand Guidelines A logo shaped like a granite monolith, and a name that means…
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Formula 1 Brand Guidelines: The 2017 Rebrand
Brand Guidelines · Field Guide Formula 1 Brand Guidelines A rebrand that scrapped one of sport’s most-loved logos for a mark built…