Sports & Outdoors
Sports & Outdoors brand guidelines — colour palettes, typography and design systems for sports brands, with honest notes on ownership and where each is made.
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UEFA Champions League Brand Guidelines: The Starball, the Anthem & Big Ears
Brand Guidelines · Field Guide UEFA Champions League Brand Guidelines A ball of eight stars and an anthem borrowed from Handel —…
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MLS Brand Guidelines: The Crest, the Slash & For Club and Country
Brand Guidelines · Field Guide MLS Brand Guidelines A shield with an upward slash and three stars — a league built for…
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Premier League Brand Guidelines: The Lion, the Purple & the 2016 Rebrand
Brand Guidelines · Field Guide Premier League Brand Guidelines A crowned lion, deep purple and electric accents — English football’s sponsor-free identity.…
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NHL Brand Guidelines: The Silver Shield, the Stanley Cup & 1917
Brand Guidelines · Field Guide NHL Brand Guidelines A tilted silver shield — a nod to the Stanley Cup, and a league…
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MLB Brand Guidelines: The Batter Silhouette, Jerry Dior & the 1969 Icon
Brand Guidelines · Field Guide MLB Brand Guidelines A white batter, split red and blue — one of sport’s most influential logos,…
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NFL Brand Guidelines: The Shield, the Eight Stars & American Football
Brand Guidelines · Field Guide NFL Brand Guidelines A blue shield, eight stars and a football — “The Shield” that runs American…
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Brooks Brand Guidelines: The Run-Happy Mark, the Blue & Running-Only Focus
Brand Guidelines · Field Guide Brooks Brand Guidelines A motion-chevron, a signature blue and a single-minded focus — a brand that runs,…
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Arc’teryx Brand Guidelines: The Archaeopteryx Fossil, Gore-Tex & Precision
Brand Guidelines · Field Guide Arc’teryx Brand Guidelines A fossil of the first bird — precision-engineered outdoor gear named after evolution itself.…
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Salomon Brand Guidelines: The Mountain ‘S’, Ski Bindings & the XT-6
Brand Guidelines · Field Guide Salomon Brand Guidelines A mountain-like ‘S’, black-and-red and a ski-binding heritage — outdoor tech turned streetwear. Made…
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Hoka Brand Guidelines: The Winged Mark, the Maximalist Midsole & ‘To Fly’
Brand Guidelines · Field Guide Hoka Brand Guidelines A winged mark, a giant midsole and bold colour — the shoe that made…
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On Running Brand Guidelines: The Switch, CloudTec & Swiss Minimalism
Brand Guidelines · Field Guide On Brand Guidelines Two letters, a light-switch flick and hollow ‘clouds’ — Swiss-engineered running, switched on. Made…
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Columbia Sportswear Brand Guidelines: Blue, the Diamond & Type
Brand Guidelines · Field Guide Columbia Brand Guidelines A blue diamond woven from threads — value-driven outdoor gear, sold by ‘One Tough…