Sports & Outdoors
Sports & Outdoors brand guidelines — colour palettes, typography and design systems for sports brands, with honest notes on ownership and where each is made.
-
Lowe Alpine Brand Guidelines: The Internal-Frame Inventor, the Sternum Strap & Alpine Heritage
Brand Guidelines · Field Guide Lowe Alpine Brand Guidelines The internal frame, invented — alpine packs from a climbing family who changed…
-
Kelty Brand Guidelines: The Aluminum-Frame Pioneer, the Hip Belt & ‘Built for Play’
Brand Guidelines · Field Guide Kelty Brand Guidelines Built for play — the garage-born pioneer of the modern external-frame pack and the…
-
Topo Designs Brand Guidelines: Retro-Outdoor Colour, the Rover Pack & a Basement Start
Brand Guidelines · Field Guide Topo Designs Brand Guidelines Outside how you decide — retro-outdoor colour, a triangle-mountain mark, and a pack…
-
Mystery Ranch Brand Guidelines: The 3-ZIP, ‘Built for the Mission’ & a Bozeman Rebuild
Brand Guidelines · Field Guide Mystery Ranch Brand Guidelines Tools, not toys — a Bozeman rebuild, the 3-ZIP access panel, and packs…
-
Gregory Brand Guidelines: The Fit Obsession, the Baltoro & a Samsonite Chapter
Brand Guidelines · Field Guide Gregory Brand Guidelines Fit is everything — anatomical suspension and custom-fit hip belts, from a teenage pack-maker…
-
Deuter Brand Guidelines: Aircomfort, Royal Bavarian Mail Sacks & a 1898 Heritage
Brand Guidelines · Field Guide Deuter Brand Guidelines Bags since 1898 — Bavarian mail sacks that became Himalayan packs, and a ventilated…
-
Osprey Brand Guidelines: The All Mighty Guarantee, Hand-Fitted Packs & Anti-Gravity
Brand Guidelines · Field Guide Osprey Brand Guidelines Any reason, any product, any era — technical packs with hand-fit obsession and a…
-
Cotopaxi Brand Guidelines: ‘Gear for Good’, the Del Día Remnant Packs & the Llama
Brand Guidelines · Field Guide Cotopaxi Brand Guidelines Gear for Good — joyfully bright, one-of-a-kind remnant packs from a mission-driven B Corp.…
-
CamelBak Brand Guidelines: Hands-Free Hydration, the Bite Valve & the IV-Bag Origin
Brand Guidelines · Field Guide CamelBak Brand Guidelines Hands-free hydration — an IV bag in a tube sock, the bite valve, and…
-
Nalgene Brand Guidelines: The Lab-to-Trail Bottle, the Wide Mouth & the BPA Switch
Brand Guidelines · Field Guide Nalgene Brand Guidelines From the lab bench to the trail — the wide-mouth 1L icon, a 2008…
-
Yeti Brand Guidelines: Built for the Wild, Rotomolded Coolers & the Premium Category
Brand Guidelines · Field Guide Yeti Brand Guidelines Built for the Wild — rugged rotomolded coolers, a premium category invented, and an…
-
Suunto Brand Guidelines: The Liquid Compass, Dive Heritage & the Black-and-White
Brand Guidelines · Field Guide Suunto Brand Guidelines A liquid-filled compass from 1936 Finland — dive computers, ABC watches, and a monochrome…