Chicago Gaming is the Cicero maker (a division of Churchill Cabinet Co.) that builds officially-licensed remakes of the classic Williams and Bally machines, under a license administered by Planetary Pinball Supply.

Chicago Gaming follows Jersey Jack as the round’s licensed-remake node — the company that brings back the machines of the dead giants, and so the one that reveals where the classic pinball IP now lives. Its answer to a round about who owns pinball is the estate: the remaker of the old greats.

Its identity is the company that remakes the dead giants. The Cicero base, the licensed remakes and the Planetary Pinball licence are the story here. The estate’s builder. The company that remakes the dead giants.

(Honest notes, so the base, the parent, the remakes and the IP chain are framed accurately. Chicago Gaming sells pinball machines as its heroes; we report its language as the brand’s own. On the base and parent: Chicago Gaming Company, or CGC, is a division of Churchill Cabinet Co., with Doug Duba as president, based in Cicero, Illinois. On the remakes: it builds officially-licensed remakes of classic Williams and Bally machines, including the Medieval Madness remake from 2015, Attack from Mars, Monster Bash and Cactus Canyon, and it also makes arcade games and an original Pulp Fiction pinball. On the IP chain: the classic Williams and Bally pinball intellectual property is owned today by Light and Wonder, formerly Scientific Games, formerly WMS, and the licence under which CGC builds remakes is administered by Planetary Pinball Supply, not a direct Light and Wonder deal, which we attribute. On the making: Illinois. Its designs and the Chicago Gaming name are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)

Chicago Gaming lives in a Chicago green. Click a swatch to copy the hex.

Chicago Gaming’s identity is reviving, licensed and heritage — a Chicago green, an ink, a pale green, a deep forest, and a paper. The palette leans Chicago green and deep forest: a clean, considered register that stands in for a remaker of classics rather than a loud logo colour. It signals the company that remakes the dead giants — reviving, licensed and heritage. The honest caveat: with no official brand hex, these values are a considered, unofficial interpretation, not first-party colours.

The lesson is a Chicago green signals a reviving, licensed identity. Chicago Gaming’s world is the faithful remake of a classic table. For designers, it is a reminder that a clean green and a pale green can carry a reviving, licensed brand — a heritage tone held as an accent, not a product shot. Because a mid hue can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: name Churchill Cabinet Co. and place it in Cicero; credit the licensed Williams and Bally remakes; explain the Light and Wonder IP and the Planetary Pinball licence; and note the original Pulp Fiction table.

The register is a remake sans — reviving, licensed, heritage.

Chicago Gaming’s identity carries a reviving, licensed spirit — a builder of the classics reborn. A remake sans captures the mood: clean, faithful and considered, the register of a heritage remaker. Set in a Chicago-green palette, the remake sans feels dependable and precise — exactly the personality Chicago Gaming carries. It behaves like a made, faithful thing rather than a loud logo, mirroring a bumper-ring and a playfield-line. (Chicago Gaming’s real products and the name are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a remake-sans brand,” shown here in a stand-in. The type behaves like the brand: reviving, licensed and heritage.

Chicago Gaming stands for the company that remakes the dead giants.

Chicago Gaming sits third in the round as its licensed-remake node. A Chicago-green palette, a remake sans and a Cicero base make one thing — the company that remakes the dead giants — the whole identity: reviving, licensed and heritage. The Cicero base is the pitch, the licensed remakes are the substance, and the Planetary Pinball licence is the frame. The point is the remaker of the old greats, revealing where the classic pinball IP now lives, in a round about who owns pinball.

Put to work, the identity is the brand told straight, the parent named and the IP chain explained. A brand in this spirit would name Churchill Cabinet Co. and place it in Cicero, credit the licensed Williams and Bally remakes, explain the Light and Wonder IP and the Planetary Pinball licence, and note the original Pulp Fiction table. A reader in this spirit would keep the facts right: Chicago Gaming remakes classics; it is a division of Churchill Cabinet Co.; the Williams and Bally IP is owned by Light and Wonder; and the licence is administered by Planetary Pinball Supply. Chicago Gaming sits after Jersey Jack and before American Pinball. The honest editorial moves are to name the parent, to credit the remakes, to explain the IP chain, and to note the original.

For designers and brand-builders, Chicago Gaming carries the pinball node: the classics are dead as makers, but their designs are licensed back to life. The lessons: a defunct catalogue can be revived under licence, here the Williams and Bally classics by Chicago Gaming; a parent is named, that CGC is a division of Churchill Cabinet Co., president Doug Duba, in Cicero, Illinois; remakes are credited, the Medieval Madness remake from 2015, Attack from Mars, Monster Bash and Cactus Canyon, plus arcade games and an original Pulp Fiction pinball; an IP chain is explained, that the classic Williams and Bally pinball IP is owned today by Light and Wonder, formerly Scientific Games and WMS, with the licence administered by Planetary Pinball Supply rather than a direct Light and Wonder deal; and a making is placed in Illinois. It is also a reminder to stay precise: Chicago Gaming is the licensed remaker of pinball’s dead giants — with the palette here an unofficial interpretation, and the licence chain kept accurate. The hook is that revival: Chicago Gaming is the company that remakes the dead giants, the Cicero maker, a division of Churchill Cabinet Co., that builds officially-licensed remakes of the classic Williams and Bally machines, under a license administered by Planetary Pinball Supply. Read that way, Chicago Gaming is less a single machine than the company that remakes the dead giants: reviving, licensed, heritage. The lesson for a brand is that the classics are dead as makers but their designs are licensed back to life, and naming the parent keeps it earned. Chicago Gaming made the-company-that-remakes-the-dead-giants the identity — proof that a licensed remaker can anchor a node.

Keep Chicago Gaming’s identity on hand — save it to a board in the Made Good inspiration library.