Cocktail Kingdom Brand Guidelines
The premier maker of professional bar tools — born from cocktail-book reprints.
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Two constants: a gold-and-black palette and a vintage serif. Abstract homage — not the Cocktail Kingdom wordmark or logo.
From books to bar tools
Cocktail Kingdom arms the craft cocktail movement.
Cocktail Kingdom is a lesson in a business that grew from a passion. It was founded around 2008 in New York City by Greg Boehm, and it began not with tools but with books: through his publishing venture (Mud Puddle Books), Boehm reprinted classic cocktail manuals — Jerry Thomas, Harry Johnson, Harry McElhone — and customers kept asking where to buy the scarce bar tools those books described. So he started importing and making them.
The result is “the world’s premier manufacturer and distributor of professional barware.” Its house brands are now industry standards: the Yarai beveled mixing glass, the Koriko weighted shaking tins and Hawthorne strainer, the Leopold jigger, and the Hoffman barspoon (a reproduction of a turn-of-the-century New York barspoon) — plus muddlers, strainers, bitters bottles and glassware, often co-designed with legends like Dale DeGroff and David Wondrich.
Cocktail Kingdom is inseparable from the modern craft cocktail renaissance: its tools are the default kit in serious bars worldwide, and Boehm owns one of the world’s largest collections of antique cocktail books and several acclaimed NYC bars (Katana Kitten, Existing Conditions). (Honest notes: no official source states a hard founding year — most press says around 2008, so 2010 shouldn’t be stated as fact; Cocktail Kingdom the barware company is related to but distinct from Boehm’s bars; the antique-book count varies by source (thousands), so it’s best hedged; Boehm’s house brands (Yarai, Koriko, Leopold, Hoffman) are brand names, not separate companies; the ethos is reviving/reproducing historic designs, not inventing them; and no official brand hex is published.)
Colour
Cocktail Kingdom lives in a gold-and-black palette. Click a swatch to copy the hex.
Cocktail Kingdom’s identity is professional, vintage and metallic — an ink black, an antique gold, an aged brass highlight, a copper patina, and a vintage paper cream. The palette reads like its tools and its roots: gold- and copper-plated barware, old cocktail-book pages, and the polish of professional kit. It signals serious, heritage-minded craft barware rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.
The lesson is a gold-and-black palette signals professional, vintage craft. Cocktail Kingdom’s world reads as serious and heritage-rich. For designers, it is a reminder that black with antique gold and copper — the finishes of professional bar tools and old book covers — conveys craft, history and quality, matching a brand that revived historic barware. The takeaways: use black with antique gold and copper for heritage craft; nod to old-book cream; and treat any single hex as unofficial when there is no published spec.
Typography
The wordmark spirit is a vintage serif — professional and heritage.
Cocktail Kingdom’s identity carries a professional, heritage, vintage spirit — a “Cocktail Kingdom” wordmark whose classic forms match a brand rooted in old cocktail books and professional tools. A vintage display serif captures the mood: it is elegant and historic, the register of a reprinted 19th-century bar manual rather than a modern startup. Set against a gold-and-black palette, the vintage serif feels heritage and serious — exactly the pro-barware, cocktail-revival personality Cocktail Kingdom carries. It is classic rather than contemporary, mirroring reproductions of historic tools. (Cocktail Kingdom’s real wordmark is a trademark we describe but do not reproduce, and the exact typeface is not something we assert.) Because the specific mark is not ours to use, the honest description is “a vintage serif spirit,” not the Cocktail Kingdom logo. The type behaves like the brand: professional, heritage and vintage.
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A vintage serif spirit — professional and heritage. (Specimen set in Playfair Display, a high-contrast display serif; NOT the Cocktail Kingdom logo, which is a trademark.)
Reviving a craft as the difference
Cocktail Kingdom stands for the tools of the trade.
Cocktail Kingdom is a lesson in serving a movement by supplying its tools. As the craft cocktail renaissance revived forgotten drinks and techniques, bartenders needed the forgotten tools — precise jiggers, weighted tins, proper barspoons and mixing glasses — and Cocktail Kingdom made reviving and manufacturing them its mission. By reproducing historic designs to professional spec (often with the era’s leading experts), it became the default outfitter of serious bars worldwide. Supplying the craft, from the books to the tools, was the whole opportunity.
For designers and brand-builders, Cocktail Kingdom offers a clear takeaway: you can build a category-defining brand by equipping a movement. The lessons: find the practical need behind a cultural revival (here, the tools) and serve it to professional standard; let genuine heritage (old books, historic designs) give the brand authenticity; and collaborate with the field’s experts. It is also a reminder to keep the facts honest: Cocktail Kingdom was founded around 2008 by Greg Boehm in New York, grew out of cocktail-book reprints, and makes house-brand professional barware (Yarai, Koriko, Leopold, Hoffman) — with the palette here an unofficial interpretation. Cocktail Kingdom armed the craft — proof that equipping a movement can be the difference.
Explore & save
Keep Cocktail Kingdom’s identity on hand — save it to a board in the Made Good inspiration library.
Cocktail Kingdom identity set
Pin the gold-and-black palette and the vintage-serif spirit to your own board.



