Elevated Craft Brand Guidelines
A crowdfunded, design-engineered home-bar brand built on a precision shaker.
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Two constants: a stainless-and-copper palette and a technical sans. Abstract homage — not the Elevated Craft wordmark or logo.
A shaker, re-engineered
Elevated Craft rethought the cocktail shaker.
Elevated Craft is a lesson in engineering a better everyday object. It was founded around 2018 in Scottsdale, Arizona by Adam Craft, an industrial designer frustrated by leaky, imprecise home bar tools. After roughly eighteen months of prototyping, he launched via a hit Kickstarter in 2019 — the flagship shaker raised over $435,000 from about 6,100 backers.
Its signature is the Hybrid Cocktail Shaker: a double-wall vacuum-insulated stainless-steel shaker with a built-in precision measuring system (dial pours from quarter-ounce dashes to a full pour) and a leak-proof twist-lock lid with a built-in strainer. It combines shaker, jigger and mixing vessel in one, solving the imprecision, leaks and warm-hands of traditional shakers.
Around it sits a range of hybrid glassware — vacuum-insulated tumblers with removable glass inserts and integrated measuring — and home-bar accessories, sold direct-to-consumer and via retail. The design is precise, industrial and premium; the Diamond Edition shaker won a Red Dot Design Award. (Honest notes: the founder is Adam Craft, and it is based in Scottsdale, Arizona (not San Diego); the flagship ran on Kickstarter (not Indiegogo), raising ~$435K on debut — a larger “$2.5M / 29,000 backers” figure is cumulative across multiple campaigns; it is a proprietary insulated all-in-one, not a traditional two-tin Boston shaker; the “keeps drinks cold for hours” claim is marketing; and no official brand hex is published.)
Colour
Elevated Craft lives in a stainless-and-copper industrial palette. Click a swatch to copy the hex.
Elevated Craft’s identity is precise, industrial and premium — a brushed stainless, a matte black, a polished copper, a charcoal steel, and a chilled ice white. The palette reads like the product: engineered stainless steel with a warm copper accent, tactile and modern. It signals design-and-engineering-led barware rather than heritage crystal or novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.
The lesson is a stainless-and-copper palette signals precision industrial design. Elevated Craft’s world reads as engineered and premium. For designers, it is a reminder that brushed stainless and matte black with a copper accent convey precision engineering and tactile quality, matching a brand founded by an industrial designer. The takeaways: use engineered metal neutrals with a warm copper accent for precision design; keep it tactile and modern; and treat any single hex as unofficial when there is no published spec.
Typography
The wordmark spirit is a technical sans — engineered and modern.
Elevated Craft’s identity carries a precise, engineered, modern spirit — an “Elevated Craft” wordmark whose clean forms match a design-and-engineering-led barware brand. A technical sans captures the mood: it is precise and contemporary, the register of industrial design rather than heritage or novelty. Set against a stainless-and-copper palette, the technical sans feels engineered and premium — exactly the precision-shaker, hybrid-tool personality Elevated Craft carries. It is functional rather than decorative, mirroring a re-engineered everyday object. (Elevated Craft’s real wordmark is a trademark we describe but do not reproduce, and the exact typeface is not something we assert.) Because the specific mark is not ours to use, the honest description is “a technical sans spirit,” not the Elevated Craft logo. The type behaves like the brand: precise, engineered and modern.
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A technical sans spirit — engineered and modern. (Specimen set in Saira, a technical sans; NOT the Elevated Craft logo, which is a trademark.)
Re-engineering the everyday as the difference
Elevated Craft stands for precision at home.
Elevated Craft is a lesson in bringing real engineering to a familiar object. The cocktail shaker had barely changed in a century; Elevated Craft re-engineered it — vacuum insulation, built-in precise measuring, leak-proof design — turning a leaky, imprecise tool into a considered instrument. That design-led improvement, proven by a crowdfunding audience and a Red Dot award, is exactly what differentiates it from both cheap barware and heritage glassware. Applying industrial design to an everyday ritual was the whole opportunity.
For designers and brand-builders, Elevated Craft offers a clear takeaway: re-engineering a familiar, static object can create a new premium brand. The lessons: find a common tool that hasn’t improved and solve its real frustrations with engineering; prove demand through crowdfunding; and let genuine design quality (awards, tactile finish) carry the premium. It is also a reminder to keep the facts honest: Elevated Craft was founded around 2018 in Scottsdale, Arizona by Adam Craft, launched its Hybrid Shaker on Kickstarter in 2019, and won a Red Dot for the Diamond Edition — with the palette here an unofficial interpretation. Elevated Craft re-engineered the shaker — proof that design can be the difference.
Explore & save
Keep Elevated Craft’s identity on hand — save it to a board in the Made Good inspiration library.
Elevated Craft identity set
Pin the stainless-and-copper palette and the technical-sans spirit to your own board.



