Didriksons Brand Guidelines: The Swedish Jacket, Since 1913

Didriksons is a Swedish rainwear specialist born of oilskin.

Didriksons is a lesson in a material born of necessity. Founded in 1913 by Julius and Hanna Didrikson in Grundsund, on Sweden’s west coast, the company began making waterproof oilskin workwear for fishermen — brushing oils onto garments to keep seafarers dry — as “Didriksons Regnklädesfabrik,” the rainwear factory.

Its brand identity is Scandinavian, functional and rain-first — “the Swedish jacket brand since 1913,” dressing the whole family (including a strong kids’ and coveralls line) with an adapt-to-the-weather ethos. Its Storm System is the name for its waterproof, windproof, breathable construction, and its signature material is Galon, a wipe-clean PU-coated waterproof fabric with welded seams.

(Honest notes: Didriksons is family-founded but not family-owned today — it’s owned by the Swedish private-equity firm Adelis Equity Partners, which acquired it in 2018. Its jackets are animal-free (no down or fur). Its HQ is now Borås (Grundsund is the 1913 birthplace). And there’s no official brand hex, so the tones here are an unofficial interpretation.)

Didriksons lives in a storm-navy palette. Click a swatch to copy the hex.

Didriksons’ identity is maritime, functional and weatherproof — an ink, a storm navy, an oilskin yellow, a slate, and a snow. The palette pairs a storm navy with an oilskin yellow — a direct nod to the yellow sou’wester oilskins the brand was born making. It signals rain, the sea and function rather than fashion. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.

The lesson is a storm navy plus an oilskin yellow signals a rainwear heritage brand. Didriksons’ world is a wet harbour on the Swedish coast. For designers, it is a reminder that a storm navy with an oilskin yellow reads as maritime and functional — right for a rainwear specialist. The takeaways: anchor with ink; use a storm navy; add an oilskin yellow accent; and treat any single hex as unofficial — using ink for small text so the palette stays functional.

The register is a clean sans — Scandinavian and functional.

Didriksons’ identity carries a clean, functional, Scandinavian spirit — rainwear craft and weather-readiness. A clean sans captures the mood: it is plain and practical, the register of a functional Nordic brand. Set in a storm-navy palette, the clean sans feels Scandinavian and functional — exactly the personality Didriksons carries. It is useful rather than decorative, mirroring rainwear built to last. (Didriksons’ real wordmark, with its jacket-angle “D” mark, is a trademark we describe but do not reproduce, and the exact brand typeface is not ours to use.) Because the marks are not ours to use, the honest description is “a clean sans spirit,” shown here in a stand-in. The type behaves like the brand: clean, functional and Scandinavian.

Didriksons stands for Scandinavian rainwear built to last.

Didriksons is a lesson in making rain the identity. A storm-navy palette, an oilskin heritage and a signature Galon fabric make weatherproofing the whole brand — Scandinavian, functional, built to last. The rain is the differentiator. The differentiator is a rainwear, heritage, functional identity.

For designers and brand-builders, Didriksons offers a clear takeaway: a heritage material can be a brand. The lessons: own an origin (oilskin for fishermen, 1913); name your technology (Storm System, Galon); and dress everyone (a real family and kids range). It is also a reminder to stay accurate: it’s owned by the private-equity firm Adelis (not family-owned today), its jackets are animal-free (not RDS down), and the palette here is an unofficial interpretation. Didriksons made rain the brand — proof that a heritage material can be the difference.

Keep Didriksons’s identity on hand — save it to a board in the Made Good inspiration library.