, ,

Dygma Brand Guidelines: The Split Ergo Keyboard for Gamers

·

Brand Guidelines · Field Guide

Dygma Brand Guidelines

The split ergo keyboard for gamers.

FIG 1.0 — THUMB-CLUSTER DISCS (ABSTRACT HOMAGE)

FIG 1.1 — GAMING SANS
Aa

Two constants: an esports-magenta palette and a gaming-sans register. Abstract homage — not a Dygma product or mark.

Makes
Split ergo keyboards
Since
2017Spain
Made
Overseas partners
Owned
Founder-led
01

The split ergo keyboard for gamers

Dygma is the Spanish maker of the Raise and Defy split ergonomic keyboards — for gamers and power users.

Dygma brings the round its crossover — the Spanish brand whose split ergonomic keyboards, the Raise and the Defy, with their thumb-key clusters and wireless, brought the ergo split to gamers and productivity power users alike. Dygma makes split ergonomic keyboards, and its answer to a round about ergo and split boards is performance: an ergo split with a gamer’s sensibility, layers and macros, from a founder who came from esports. A keyboard, split for speed.

Its identity is the split ergo keyboard for gamers. Dygma’s Raise and Defy, its thumb clusters and its esports roots are the story here. A keyboard, split. The split ergo keyboard for gamers.

(Honest notes, so the story stays precise. Dygma — Dygma Lab S.L., at dygma.com — is a Spanish company, with the exact headquarters city not confirmed, Alicante reported, so we say Spain. It makes split ergonomic mechanical keyboards: the Raise 2, a row-staggered sixty-percent split with wireless and tenting; the Defy, a columnar split with sixteen thumb keys and wireless; and a newer low-profile Sonsei, plus its Bazecor configurator, reported open source. Its founder is Luis Sevilla, a former League of Legends esports coach, its first prototype the Shortcut in January 2017, and its Raise ran a Kickstarter in 2017. On where it is made — a theme of this round — Dygma designs in Spain but manufactures through overseas partners, so it is not EU-made, though part of its fulfilment is handled at a Spanish facility that employs only people with disabilities, which we note as a genuine detail. On ownership, it is independent, privately held and founder-led. Its marks — Dygma, Raise, Defy — are IP we describe but do not reproduce, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

Dygma lives in an esports magenta. Click a swatch to copy the hex.

Dygma’s identity is performance, split and crossover — an esports magenta, an ink, a bloom, a deep magenta, and a paper. The palette leans esports magenta and bloom: a bold, energetic register that nods to a gaming-crossover brand rather than a clinical ergo palette. It signals a performance-minded maker. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is an esports magenta signals a performance, crossover identity. Dygma’s world is a performance, made object. For designers, it is a reminder that a bold magenta and a soft bloom can carry an ergo brand — the tone of a gaming crossover. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: bring ergo to gamers; use thumb clusters; be honest it is made abroad; and treat any single hex as unofficial.

Copy
Esports magenta
#B03E6E
Copy
Ink
#1A0810
Copy
Bloom
#E8A0C0
Copy
Deep magenta
#480E28
Copy
Paper
#F5E2EC
03

Typography

The register is a gaming sans — performance, split, plain.

Dygma’s identity carries a performance, split, plain spirit — a gaming-crossover brand, not a clinical one. A gaming sans captures the mood: bold, capable and modern, the register of an ergo split with a gamer’s edge. Set in an esports-magenta palette, the gaming sans feels performance and split — exactly the personality Dygma carries. It is a performance tool rather than a logo, mirroring a thumb cluster. (Dygma’s real wordmark is a thing we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a gaming-sans spirit,” shown here in a stand-in. The type behaves like the keyboard: performance, split and plain.

Aa

A gaming-sans spirit — performance and split. (Specimen set in Libre Franklin, a gaming-sans STAND-IN; NOT the Dygma logo.)

Gaming sans · the registerEsports magenta and bloom · the paletteThe thumb cluster · the signature

04

Ergo & split boards

Dygma stands for the split ergo keyboard for gamers.

Dygma brings the round its crossover. An esports-magenta palette, a gaming sans and a split board make one thing — the split ergo keyboard for gamers — the whole identity: performance, split and crossover. The thumb clusters are the differentiator, and the esports roots are the meaning. The point is a Spanish brand that brought the ergonomic split to gamers and productivity power users, from a founder who came from competitive esports.

Put to work, the identity is a performance crossover told straight, as design. A maker in this spirit would bring ergo to gamers, use thumb clusters, and be honest it is made abroad. A reader in this spirit would keep the facts right: Dygma is Dygma Lab S.L., a Spanish company, with the exact city unconfirmed; it makes the Raise 2, the Defy and the low-profile Sonsei with its Bazecor configurator; its founder is Luis Sevilla, a former League of Legends coach, with a 2017 prototype and Kickstarter; it designs in Spain but manufactures through overseas partners, with some fulfilment at a Spanish facility employing only people with disabilities; and it is independent and founder-led. Dygma sits in the round’s split thread with ZSA, UHK and Keyboardio, and its where-made thread at the made-abroad end with Kinesis, Keyboardio and MoErgo. The honest editorial moves are to say Spain not a specific city, to say designed-Spain and made-abroad, to note the disability-employing fulfilment, and to credit the esports founding. The lesson Dygma teaches is that a performance crossover can be a whole identity, and honesty about the overseas making keeps the crossover credible.

For designers and brand-builders, Dygma continues ergo & split boards: bring ergo to gamers — and be honest where it is made. The lessons: cross a category into a new audience; use a signature feature like thumb clusters; say designed-here and made-abroad honestly; note a genuine social detail without overclaiming; and never reproduce a logo. It is also a reminder to stay precise: Dygma is the Spanish maker of the Raise and Defy split ergonomic keyboards for gamers and power users — with the palette here an unofficial interpretation. Read that way, Dygma is less a keyboard than a crossover: an ergo split with a gamer’s edge, designed in Spain. The lesson for a brand is that a crossover and honest making reinforce each other, and saying made-abroad keeps the crossover earned. Dygma made the-split-ergo-keyboard-for-gamers the identity — proof that a crossover can define a maker.

05

Explore & save

Keep Dygma’s identity on hand — save it to a board in the Made Good inspiration library.

Dygma identity set

Pin the esports-magenta palette and the gaming-sans register to your own board.

Core Palette
Homage
Aa
Gaming sans
The register
Gaming sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Dygma’s visual identity as design commentary; it is not affiliated with, or endorsed by, Dygma Lab S.L., and it does not promote the purchase or use of any product. The Dygma, Raise and Defy names are trademarks of their owner — the graphics here are original abstract homages (colour discs and thumb-cluster texture swatches); no keyboard, split half, thumb cluster, keycap or logo is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from the maker’s own site (dygma.com): Dygma (Dygma Lab S.L., Spain) makes split ergonomic mechanical keyboards — the Raise 2 (row-staggered 60% split, wireless, tenting), the Defy (columnar split, 16 thumb keys, wireless) and the low-profile Sonsei — plus the Bazecor configurator (reported open source); founder Luis “Deilor” Sevilla (a former League of Legends esports coach); first prototype “The Shortcut” January 2017, Raise Kickstarter 2017. Honest notes: the exact HQ city is unconfirmed (Alicante reported), so this article says Spain; Dygma designs in Spain but manufactures through overseas partners (not EU-made), while part of its fulfilment is handled at a Spanish facility that employs only people with disabilities; it is independent, privately held and founder-led. No official brand hex is published, so the tones here are an unofficial interpretation.