Network Brand Guidelines: The Istanbul Ready-to-Wear Label Launched in 1999

A retail department that became a fashion company.

Network is an Istanbul ready-to-wear label for women and men, and the company writes its name NetWork, with a capital W in the middle. Its own “About” page says Ay Marka Mağazacılık A.Ş. launched the brand in the ready-to-wear market in 1999, describing it as a label built around the idea of networks — close bonds between people and the age of technology — and promising what it calls “timeless fashion.”

The brand grew out of a textile business rather than a fashion house. Ay Marka’s own milestones page says that in 1997 the woollen-fabric maker Altınyıldız set up a retail department under its own roof and stepped into ready-to-wear, and that the NetWork launch followed in 1999. Altınyıldız was part of the group run by the Boyner family, and the newspaper Milliyet reported in February 2011 that the Boyner group had created Network in 1999, followed by the Fabrika label in 2000 and Que in 2007.

The retail department later became a company in its own right. Ay Marka says it gained its own legal identity in 2008, that the Divarese shoe and bag operation joined it in 2010, that online shops for NetWork and Divarese opened in 2013 and that it moved into a new head office in 2014. In 2011 Milliyet described Ay Marka as one of the Boyner group’s companies and listed the labels it held at the time: Network, Fabrika, Que, Arzu Kaprol, Beymen Business and Altınyıldız Classics.

The company also says NetWork began a collaboration with an outside fashion designer in 2003 and joined Turquality, the Turkish branding programme for export labels, in 2007. Those are its own milestones; the dates are given here as the company states them.

Limited, Leisurewear, Ceremony and N-Tech.

NetWork sells a full wardrobe rather than a single category. Its website is organised by women and men, with clothing from blouses, shirts, dresses and jeans to coats and suits, alongside shoes, bags, belts, scarves and other accessories, and a seasonal edit such as the Autumn/Winter 2026–27 collection it showed in November 2026.

Within that range the company names a set of lines. It says it added new series to its collection from Spring/Summer 2012, and it describes NetWork Limited as limited-edition pieces, NetWork Leisurewear as weekend clothing, NetWork Ceremony as evening and occasion wear, and the N-Tech series as the place where it combines technical ideas with tailoring. These are the company’s descriptions of its own ranges.

The brand has also presented itself through campaigns and staged shows. In February 2011 Milliyet reported that NetWork had shown its new season at the Binbirdirek Cistern in Istanbul’s old city, in a presentation that included a 3D fashion film by Patrick Petitjean. The same report said the English actor Sienna Miller had become the face of the brand for two seasons, and that NetWork was launching a women’s and a men’s fragrance called Timeless — a name that repeats the “timeless fashion” idea the company still uses on its website.

The brand keeps a loyalty scheme, the Netpoints Card, and offers in-store collection of online orders, according to its website. Ay Marka’s own site links NetWork with its sister labels Divarese, which it presents as a shoe and bag brand with Italian roots, and George Hogg, which it describes as a label with an English line.

Design and documentation.

Turkish fashion, denim and footwear chains are mostly met in person, in shopping centres. Trade reports on these companies’ expansion abroad tend to describe the same kind of opening: a new unit in a regional mall, the brand name across the fascia, and a launch event at the door. For a design reader, the store front is where the identity is fixed, and the shopping bag is the version of it that leaves the building.

The names are short and usually written as plain lettering. Some of these chains use a word or an abbreviation rather than a symbol, and where a mascot or emblem once existed, published histories describe it being folded into a typographic logo. Campaign imagery, rather than the logo, carries most of the season-to-season change: model-led photography, designer collaborations and named collections are how the companies present each range.

Collection and store naming is generally descriptive. Sub-brands and formats tend to add a plain word to the parent name, such as Home, Outlet or Baby, so the parent name stays visible on every sign. In this guide we describe those ranges by the names the companies publish, without judging one against another.

The corporate side matters too. Some of these businesses began as small family shops or wholesale labels in Istanbul and later became large groups, some of them listed on Borsa Istanbul. Their corporate pages on founders, owners, board members and listings are part of the brand’s public face, and the guides in this series draw on those pages alongside dated independent reporting. The palettes shown are our own unofficial interpretations, not company colour standards.

From the Boyner group to Beymen.

NetWork’s ownership changed through a partnership at group level. In May 2019 Hürriyet reported that Boyner Holding and Mayhoola, the investor whose fashion holdings the paper listed as including Valentino, Balmain and Pal Zileri, had agreed to end the financial partnership they had begun in May 2015 in Boyner Perakende ve Tekstil Yatırımları. Under the agreement, Boyner Holding would take full control of the Boyner department-store business and Altınyıldız, while a 97 per cent majority of Beymen Mağazacılık and Ay Marka Mağazacılık would pass to Mayhoola. Hürriyet wrote that Mayhoola would add Beymen and Network to its portfolio.

The split was completed in June 2019. In August 2019 Milliyet reported that, after the partnership and the shareholders’ agreement had ended, an extraordinary general meeting on 26 August 2019 renamed the holding company Beymen Perakende ve Tekstil Yatırımları A.Ş.; Beymen’s operations continued under that name, and Ay Marka, holding the Network, Que and Divarese labels, continued as its subsidiary. A Boyner Holding statement quoted in the same report said the renamed company owned the Beymen, Network, Divarese and Que brands, and that the Boyner department-store chain had stayed with the Boyner family’s holding company.

So the label that began inside Altınyıldız’s retail department now sits, as of that 2019 reporting, with Beymen’s owner rather than with the Boyner group. Ay Marka’s website today presents the company as the home of NetWork and Divarese, and lists its offices in Sarıyer, Istanbul. The NetWork website continues to sell the collections and describes the brand, in its own words, as synonymous with originality and quality in Türkiye.

For a design guide, Network shows how a label born inside a textile group can keep a stable name and a tailored, city-wardrobe register through a change of owner. Compare İpekyol, another Istanbul ready-to-wear group with a foreign partner, and Kiğılı, a Turkish menswear name. For this guide we use office ink, slate blue, stone and camel with a sans, an unofficial interpretation; no product or logo is reproduced.

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