Pull&Bear Brand Guidelines: A 1991 Inditex Chain From Narón & Its P-and-B Monogram

A second chain for a group that only had Zara.

Pull&Bear is a clothing and accessories chain owned by Inditex, the Spanish fashion group founded by the businessman Amancio Ortega, and it is based in Narón, near Ferrol in the province of A Coruña. English Wikipedia dates it to 1991, when Inditex, which until then had only Zara stores, began to diversify. The chain started with menswear only and added a collection for women in 1998. English Wikipedia also records an XDYE line, a sportier range launched in 1998; a new logo and a rebrand of its European shops in 2010; and a sportswear line made with Umbro in February 2019.

Its head office is a campus in Narón. Inditex opened the new building there on 22 September 2016 to bring together the brand’s creative and commercial teams, FashionUnited reported that month, when the chain traded in 71 markets; the company called the site the #PullAndBearHouse and marked the opening with a music-festival-style gathering in its garden for more than 1,000 guests. Like Bershka, Stradivarius and Oysho, Pull&Bear is a separate store brand within the group rather than a line of Zara, with its own name, logo and stores.

At the close of Inditex’s 2022 financial year, on 31 January 2023, Pull&Bear had 789 stores out of the group’s 5,815, FashionUnited reported: 624 run directly by Inditex and 165 by franchise partners. English Wikipedia notes that in August 2022 Pull&Bear, Bershka and Stradivarius closed their Tmall shops and their physical stores in China. In March 2026 the chain opened its first store in Denmark, where it had until then sold only online, at the Field’s shopping centre south of central Copenhagen, where Zara already had a store, FashionUnited reported.

A redrawn ampersand and two joined initials.

Pull&Bear’s current identity dates from April 2023. Inditex worked with the Barcelona design studio Córdova Canillas, founded in 2012 and known for the independent magazine VEIN, on a new logotype and a separate symbol that can be shown with the name or on its own, FashionUnited reported. The name stays in clear capitals, preferably black on white, with vowels that narrow and consonants whose strokes are rounded. The main change is the ampersand: the earlier, more classical form gives way to a symmetrical one that reads almost as a mirrored, open B.

The symbol joins a P and a B, the chain’s initials, at their centres, making something close to a square divided into four quadrants. FashionUnited read the two near-identical letters as a nod to the way the chain’s collections and stores were becoming less divided between menswear and womenswear. The logo went onto garment labels and into new stores together.

A new store model arrived with it. The first examples the paper described were a store reopened on 23 March 2023 at the Artea shopping centre in Leioa, outside Bilbao, enlarged by 200 square metres to 500, and a store of more than 900 square metres at Marineda City in A Coruña, which combined LED screens and metal details with neutral tones. Both adapted the “white box” approach that Inditex had first introduced for Zara at its flagship on the Plaza de España in Madrid, in which the clothes are the strongest element in the room, and both added self-service tills and redesigned fitting rooms, as Lefties and Zara had already done. The rebrand followed Zara’s in 2019, Stradivarius’s in February 2022 and the group’s own new corporate identity in July 2022.

Stores, logos and group structure.

Spain’s high-street chains present themselves through their stores as much as through their advertising. Shop windows, store interiors and the logo over the door are where the fashion groups show each change of identity, and they announce those changes in company statements that trade papers such as FashionUnited then report, describe and date.

Inditex runs its chains as separate store brands, each with its own name, logo and stores. Its group head office is in Arteixo, near A Coruña; Pull&Bear is run from Narón in the same province; Bershka, Massimo Dutti, Oysho and Lefties from the Tordera–Palafolls complex in Catalonia; and Stradivarius from Cerdanyola del Vallès, according to FashionUnited in February 2025. Between 2019 and 2023 the group gave Zara, Stradivarius, its own corporate identity, Pull&Bear and Bershka new logos in turn, and moved their stores towards bright, neutral interiors in which the clothes supply the colour; since then several chains have added warmer materials, zoned rooms and spaces for music and social media.

The perfumery and grocery chains in this series are covered in the same way: by the store formats, own-label ranges and logos they publish, described only as the companies or dated sources name them, and without claims about what their products do.

Ownership is part of each identity too. Marta Ortega Pérez became Inditex’s non-executive chair on 1 April 2022, FashionUnited reported in April 2023; other companies in this series are privately held or run as cooperatives. Each guide that follows takes its founders, owners and listings from corporate pages and dated press, and describes every owner only in its business role.

From white boxes to warmer rooms.

Two years later the chain changed direction in its stores. In April 2025 it opened a flagship at 207–213 Oxford Street in London, 1,391 square metres on two floors, completing a move from an earlier store, since closed, at 315–319 on the same street, FashionUnited reported. The paper described a move away from the neutral, “cold” look of recent openings: display areas that stay neutral but are built from wood, ceramics and galvanised steel sheet, with design furniture, light screens for projected images, a sculpture on the stairs and a mural in the manner of Basquiat at the entrance. Women’s collections sit on the street level and men’s below, arranged in “bubble” spaces, with fridge-style cases for featured pieces and an area for STWD, a unisex label relaunched with a collection sold only in that store.

The London store also introduced the Pull&Bear Room, a space beside the fitting rooms designed for shooting content to share on TikTok and other social networks, alongside assisted self-service tills and a point for collecting and returning online orders. The Copenhagen store of March 2026, more than 900 square metres, followed the same line: minimalist forms with warm textures, metal finishes, industrial surfaces, wooden details and lit elements, with digital screens and modular displays arranged in separate rooms, according to the company’s description quoted by FashionUnited.

For a design guide, Pull&Bear shows how a monogram and a redrawn ampersand can carry a chain’s name in a few strokes, and how its stores have moved from white boxes to warmer materials. Compare Zara, whose “white box” stores it adapted, and Bershka, its sister youth chain. For this guide we use black, white, a galvanised grey and a warm oak with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Pull&Bear’s identity on hand — save it to a board in the Made Good inspiration library.