Pulltex Brand Guidelines
The two-step corkscrew.
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Two constants: a red-and-steel palette and a functional sans register. Abstract homage — not the Pulltex tools or packaging.
The two-step corkscrew
Pulltex made the double-hinge corkscrew a standard.
Pulltex is a lesson in a mechanism as identity. A Barcelona wine-tool maker, it is best known for the Pulltap’s corkscrew — the two-step, double-hinge “waiter’s friend” that became a bartender and sommelier standard.
Its identity is the two-step corkscrew. The Pulltap’s uses a double folding lever and a serrated blade; the two-step boss lets the lever re-seat on the bottle lip mid-pull, so the cork comes out in two clean stages without bending or snapping. The company calls it the “first and original” two-step corkscrew, and holds a patent on the design dated 1992. One mechanism, done better than anyone — the tool that lives in every waiter’s apron.
(Honest notes: the recognised, verifiable live entity today is Pulltap’s SL, in Sabadell, Barcelona — the old pulltex.com store is offline, so the exact “Pulltex”-to-“Pulltap’s” corporate relationship is reported rather than confirmed. No founding year is published (the 1992 patent is the safe anchor). The waiter’s-friend itself is much older — Karl Wienke patented it in 1883 — so the “first/original” claim applies to the specific two-step design and is the brand’s own. Accessories are reported. There’s no official brand hex, so these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Pulltex lives in a red-and-steel palette. Click a swatch to copy the hex.
Pulltex’s identity is functional, sharp and Spanish — a corkscrew red, an ink, a steel, an olive, and a chalk. The palette pairs a red with a steel — the register of a working corkscrew. It signals function and reliability rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.
The lesson is a red with a steel signals a working-tool brand. Pulltex’s world is a pocket tool trusted behind millions of bars. For designers, it is a reminder that owning one mechanism — and doing it better than anyone — can be a whole identity. Because a bright red can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: own one mechanism; make it reliable; keep it pocket-simple; and treat any single hex as unofficial.
Typography
The register is a functional sans — plain, sharp, Spanish.
Pulltex’s identity carries a plain, sharp, Spanish spirit — a working, everyday tool. A clean functional sans captures the mood: it is neutral and legible, the register of a tool that just works. Set in a red-and-steel palette, the functional sans feels plain and sharp — exactly the personality Pulltex carries. It is utilitarian rather than decorative, mirroring a pocket corkscrew. (Pulltex’s real tools and Pulltap’s wordmark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a functional sans spirit,” shown here in a stand-in. The type behaves like the brand: plain, sharp and Spanish.
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A functional sans spirit — plain and sharp. (Specimen set in Work Sans, a clean functional sans STAND-IN; NOT the Pulltex packaging.)
A mechanism as identity
Pulltex stands for the two-step corkscrew.
Pulltex is a lesson in making one mechanism the identity. A red-and-steel palette, a functional sans and a working, everyday tool make the two-step corkscrew the whole brand — plain, sharp, Spanish. The mechanism is the differentiator. The differentiator is the double-hinge that opens a bottle in two stages.
For designers and brand-builders, Pulltex offers a clear takeaway: own one mechanism completely. The lessons: own one mechanism; make it reliable; keep it simple; and be honest about the story. It is also a reminder to stay accurate: the verifiable entity is Pulltap’s SL in Barcelona (pulltex.com is offline), the anchor date is the 1992 patent (no founding year published), and the “first/original two-step” is the brand’s own claim over a much older category. Pulltex made a mechanism the brand — proof that one tool, done best, can be the difference.
Explore & save
Keep Pulltex’s identity on hand — save it to a board in the Made Good inspiration library.
Pulltex identity set
Pin the red-and-steel palette and the functional-sans register to your own board.



