Red Panda Brand Guidelines
The Detroit pedal maker behind the Particle granular delay.
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Two constants: a Red Panda rust, charcoal and cream palette and a Clean sans register. Abstract homage — not a Red Panda product or mark; no instrument, logo or nameplate is reproduced.
From software synths
A software engineer goes back to hardware.
Red Panda is a small effects-pedal maker in the Detroit area run by Curt Malouin, whom Guitar.com called the brand’s “head honcho” in a February 2020 interview and Premier Guitar called its “mastermind” in 2024. The company dates itself to 2009, and archived pages of its website from 2010 carry the line “© 2009–2010 Red Panda LLC.” We found no outside owner or acquisition.
Malouin came from software. The company’s own timeline says that in 1997 he wrote ObjektSynth, a real-time modular software synthesizer it calls one of the first commercial applications for BeOS, the Be Inc. operating system, followed by ObjektSynth 2 in 2000. He told Guitar.com he built pedals for friends in college in the early 1990s but mostly designed software synthesizers until 2009, when he “got tired of sitting in front of a computer for 12 hours a day and missed working on hardware.” Red Panda, he said, started when a friend sent him a video of an organ played through an old guitar pedal. He worked for 17 years in software-engineering jobs, started the company in his spare time and said it had “always been self-funded,” apart from a later grant that covered a fifth of the cost of the UV-LED printer it uses to print graphics on its pedals.
In a 2022 blog post Malouin wrote that Red Panda began with “a list of 60 pedals I wanted to make,” with a granular synthesis pedal at the top, and that at first it was “a fun hobby, not even a side business.” Its first two products were not pedals of its own design: they were modules — a bitcrusher in 2009 and the Subdivision octave generator in 2010 — written with Line 6’s ToneCore development kit, which let programmers create custom effects to plug into Line 6’s pedal dock.
Colour
The Particle and after.
The pedal that made its name was the Particle, released in 2011, which the company says “has been recognized as the first granular delay pedal.” Malouin’s own history explains how it was made. He began work in April 2010 and tested five digital-signal-processing chips before settling on the Spin FV-1, a simple reverb-and-delay chip designed by Keith Barr, whom he associates with MXR and Alesis. The FV-1 was too slow for full granular synthesis, so he squeezed granular pitch shifting, random delay and time stretching into its 128-instruction programs. In 2010, he wrote, the only pedal he could find using the FV-1 was Electro-Harmonix’s Holy Stain; EarthQuaker Devices’ Dispatch Master came out a few months before the Particle. He told Guitar.com the business felt viable when the musician Juan Alderete put the Particle on his list of the top ten pedals of 2013.
The first generation stayed on the same chip: the Context reverb in 2012, the Bitmap bitcrusher in 2014 and the Raster delay, with pitch and frequency shifting, in 2015, according to the company’s timeline. The Tensor, a pitch- and time-warping pedal the timeline lists for 2018, moved to an ARM Cortex-M7 processor with MIDI and updatable firmware, and set the pattern for a second generation: Particle 2 in 2019, Context 2 in 2020, and Bitmap 2 and Raster 2 in 2021, adding stereo inputs and outputs, presets and a web-based editor.
The Radius, a stereo ring modulator and frequency shifter, was due to ship in January 2024, the company said, after slipping from autumn 2023; Premier Guitar’s review of it in October 2024 carries the magazine’s Premier Gear badge. The compact RD-1 Pitch Delay, at $229, earned 9 out of 10 from Guitar.com in August 2026, which called it “the essence of the Raster 2 made smaller, cheaper and simpler.”
Typography
Design and documentation.
The seven makers in this group are smaller pedal companies, some building analogue circuits by hand, some writing their own digital processing. Five are American, one Canadian and one English.
Analogman is Mike Piera’s workshop in Bethel, Connecticut, where the Connecticut Mirror reported in 2024 that he has worked full-time since about 2000. Source Audio says it was founded in Woburn, Massachusetts, in 2006; in July 2026 the companies announced that it had become part of Ernie Ball, the string maker.
Meris, which Terry Burton, formerly of Strymon, told Guitar.com he started in 2013, says its pedals are designed and built in California. Red Panda says it began in 2009 and assembles every pedal in its metro Detroit workshop. Old Blood Noise Endeavors lists a shop in Oklahoma City, and Guitar World reported in 2025 that its pedals are hand-made at its Oklahoma headquarters.
Fairfield Circuitry says it has worked since 2008 and does all its manufacturing in Hull, Québec. Origin Effects, founded by Simon Keats, says it hand-builds its pedals in Buckingham, England; the UK company register lists Keats as its controlling shareholder.
Apart from Source Audio, we found no record of an outside owner for any of these companies, and much of what is said about where their pedals are made comes from the companies themselves.
This guide sets out what can be checked about each brand — who founded it, who owns it, and what it says about where its products are made — and marks clearly what rests only on the company’s own word.
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A clean sans — “a modern, clean look with interesting graphics.” (Specimen set in Manrope, a sans STAND-IN; NOT the Red Panda logo.)
Red Panda
“Short, unique, abstract.”
Red Panda is specific, by its own account, about where it builds. In 2016 its website said its circuit boards were assembled in the USA using automated surface-mount assembly, its enclosures were CNC-milled and powder-coated at a factory in Canada, and it finished “soldering, assembling and testing each pedal at our workshop in Detroit.” Today it says “Every pedal is assembled and tested in our metro Detroit workshop,” and a 2023 blog post mentions working with “our local PCB assembly house.” Its timeline records a move into a small workshop at the Green Garage in Detroit in 2013, a larger one there in 2014 and a larger office, workshop and warehouse in 2020. It describes itself as a four-person company and a member of 1% for the Planet.
The look has been worked on deliberately. Malouin told Guitar.com that in 2016 the company worked with a graphic designer to make its pedals more consistent — the updated Particle dropped its panda-head image — and that a colleague, Sylvie, “nailed it with the Tensor in 2017,” balancing “a modern, clean look with interesting graphics”; the timeline dates the Tensor’s release to 2018. Names matter too: Malouin wrote in 2024 that a good one should be “short, unique, abstract,” and that the Radius was the first Red Panda pedal he did not name himself. A note for searchers: redpanda.com belongs to an unrelated data-software company; the pedal maker is at redpandalab.com. We found no published brand guidelines, typeface or colour specification.
For a design guide, Red Panda shows how a one-engineer company can grow a coherent visual system around a few strong product ideas. Compare EarthQuaker Devices, another Midwestern maker that adopted the FV-1 chip early, and Electro-Harmonix, whose Holy Stain Malouin cites as the first FV-1 pedal he found. For this guide we use a rust red, charcoal and a warm cream with a sans, an unofficial interpretation; no product or logo is reproduced.
Explore & save
Keep Red Panda’s identity on hand — save it to a board in the Made Good inspiration library.
Red Panda identity set
Pin the Red Panda rust, charcoal and cream palette and the Clean sans register to your own board.



