Save The Duck Brand Guidelines: 100% Animal-Free

Save The Duck makes puffers with no animal materials.

Save The Duck is a lesson in a principle as the product. Founded in 2012 by Nicolas Bargi in Milan, Italy, the brand makes down-style puffer jackets with no animal materials at all — no down, fur, wool, silk or leather — under the banner “Animal-free by design.”

Its brand identity is animal-free, warm and design-led — built on three pillars (“We Respect Animals / Nature / People”) and its trademarked PLUMTECH® insulation, a Bluesign-approved polyester padding engineered to mimic the warmth and softness of real down. Its flagship is the elegant, packable puffer, and its friendly yellow duck is a brand mascot. It’s a certified B Corp and an Italian Società Benefit.

(Honest notes: Save The Duck isn’t independent — since 2022 the majority (80%) has been owned by Reinold Geiger and André Hoffmann of L’Occitane fame, with founder Bargi keeping 20% and running it as CEO. Base PLUMTECH® is virgin polyester; only the separate Recycled PLUMTECH® uses recycled PET. And there’s no official brand hex, so the tones here are an unofficial interpretation.)

Save The Duck lives in a sky and duck-yellow palette. Click a swatch to copy the hex.

Save The Duck’s identity is warm, friendly and clean — an ink, a sky blue, a duck yellow, a slate, and a snow. The palette pairs a sky blue with a cheerful duck yellow — the register of a friendly, optimistic, animal-free brand. It signals warmth, approachability and its duck mascot rather than technical austerity. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.

The lesson is a warm yellow accent signals a friendly, purpose-led brand. Save The Duck’s world is a bright, playful puffer. For designers, it is a reminder that a sky blue with a duck yellow reads as optimistic and warm — right for an animal-free brand with a duck mascot. The takeaways: pair a calm blue with a cheerful yellow; keep it friendly; and treat any single hex as unofficial — using ink for small text so the palette stays warm.

The register is a friendly sans — warm and approachable.

Save The Duck’s identity carries a warm, friendly, purpose-led spirit — an animal-free principle and an optimistic tone. A friendly sans captures the mood: it is warm and approachable, the register of a cheerful, values-led brand. Set in a sky-and-yellow palette, the friendly sans feels warm and approachable — exactly the personality Save The Duck carries. It is optimistic rather than austere, mirroring a playful puffer brand. (Save The Duck’s real wordmark and duck mark are trademarks we describe but do not reproduce, and the exact brand typeface is not ours to use.) Because the marks are not ours to use, the honest description is “a friendly sans spirit,” shown here in a stand-in. The type behaves like the brand: warm, friendly and purpose-led.

Save The Duck stands for animal-free warmth.

Save The Duck is a lesson in making a principle the identity. A warm palette, a duck mascot and a strict animal-free rule make “100% animal-free” the whole brand — warm, friendly, purpose-led. The principle is the differentiator. The differentiator is an animal-free, design-led, values identity.

For designers and brand-builders, Save The Duck offers a clear takeaway: a value can be the product. The lessons: hold a clear rule (no animal materials); engineer an alternative (PLUMTECH® padding, and Recycled PLUMTECH® from PET); and back it credibly (B Corp since 2019, Società Benefit). It is also a reminder to stay accurate: it’s majority-owned by L’Occitane’s Geiger and Hoffmann (not independent), base PLUMTECH is virgin polyester (only the recycled version uses PET), and the palette here is an unofficial interpretation. Save The Duck made a principle the product — proof that a value can be the difference.

Keep Save The Duck’s identity on hand — save it to a board in the Made Good inspiration library.