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Xaquixe Brand Guidelines: Glass, Made Sustainable

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Brand Guidelines · Field Guide

Xaquixe Brand Guidelines

Glass, made sustainable.

FIG 1.0 — GLASS (ABSTRACT HOMAGE)

FIG 1.1 — GROUNDED GEOMETRIC
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Two constants: a recycled-green-and-amber palette and a grounded geometric register. Abstract homage — not a Xaquixe piece or wordmark.

Palette
Recycled green and amber
Founded
2002Mexico
Where
Oaxaca, MX
Signature
Recycled hand-blown glass
01

Glass, made sustainable

Xaquixe hand-blows glass from up to 97% recycled material, on furnaces fired by waste cooking oil.

Xaquixe is a lesson in sustainability as the identity. A Mexican studio in Oaxaca, it hand-blows glass from up to ninety-seven percent recycled material — bottles collected from a hundred local restaurants and bars — on furnaces it fires with waste cooking oil, with real heat-recovery engineering behind it. Glass, made sustainable.

Its identity is glass, made sustainable. Xaquixe’s recycled, hand-blown pieces are the work it is known for. A material, made a mission. A studio that reinvents the furnace.

(Honest notes, so the story stays precise. Xaquixe is an independent, founder-led studio in Magdalena Apazco, Oaxaca, established in 2002 by Salime Harp Cruces and Christian Thornton, and everything is hand-blown in its own workshop. Its signature is genuine sustainability engineering: up to ninety-seven percent recycled glass, waste-cooking-oil-fired furnaces since around 2011, and multi-stage heat recovery — plus a bespoke design arm for architects and hospitality. On heritage, an honest framing: glassblowing in Mexico is a colonial-era introduction, and Oaxaca’s storied crafts are barro negro, alebrijes and textiles rather than an ancient indigenous glass lineage — so we describe Xaquixe as a contemporary studio working within the broader Mexican hand-blown-glass tradition, notable precisely for bringing sustainability to it. Its pieces and wordmark are its IP, described but never reproduced, and there is no official brand hex — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

Xaquixe lives in a recycled-green-and-amber palette. Click a swatch to copy the hex.

Xaquixe’s identity is earthy, recycled and warm — a recycled green, an ink, an amber, a sky, and a bottle green. The palette leans recycled green and amber: the register of reclaimed bottle glass and warm, remelted colour. It signals sustainability and material over gloss. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a recycled-green palette signals a sustainable identity. Xaquixe’s world is an earthy, recycled, warm object. For designers, it is a reminder that a palette drawn from reclaimed glass — the green of a bottle, the amber of remelt — can carry a brand built on reuse. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: build from the reclaimed; make the mission real; keep the making local; and treat any single hex as unofficial.

Copy
Recycled Green
#4A7A4A
Copy
Ink
#12140F
Copy
Amber
#A8823A
Copy
Sky
#5A8A9A
Copy
Bottle
#2E5A4A
03

Typography

The register is a grounded geometric — honest, modern, substantial.

Xaquixe’s identity carries an honest, modern, substantial spirit — a grounded object, not a slick one. A grounded geometric sans captures the mood: clean, contemporary and solid, the register of recycled, hand-blown glass. Set in a recycled-green-and-amber palette, the grounded geometric feels honest and modern — exactly the personality Xaquixe carries. It is substantial rather than delicate, mirroring a piece remelted from real bottles. (Xaquixe’s real pieces and wordmark are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a grounded-geometric spirit,” shown here in a stand-in. The type behaves like the brand: honest, modern and substantial.

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A grounded-geometric spirit — honest and substantial. (Specimen set in Sora, a grounded-geometric STAND-IN; NOT the Xaquixe wordmark or any glass design.)

Grounded geometric · the registerRecycled green and amber · the paletteRecycled hand-blown glass · the signature

04

Sustainability as identity

Xaquixe stands for glass, made sustainable.

Xaquixe is a lesson in making sustainability the identity. A recycled-green-and-amber palette, a grounded geometric and recycled, hand-blown glass make sustainability the whole brand — earthy, honest and warm. The mission is the differentiator. The differentiator is genuine engineering, not a claim — up to ninety-seven percent recycled glass and furnaces fired on waste oil, made in its own Oaxaca workshop and embedded in a local circular economy.

Put to work, the identity is a mission as design. A studio building in this spirit would make sustainability a real technical practice rather than a label, keeping the making and the materials local, so the customer buys into responsibility and craft together. The lesson Xaquixe teaches is that a genuine mission plus real craft can build a brand: the recycled glass gives it meaning, and the engineering gives it substance. The mission is the personality, and the furnace is the proof.

For designers and brand-builders, Xaquixe offers a clear takeaway: make the mission real and technical. The lessons: build from the reclaimed; engineer it honestly; keep it local; and be honest about the story. It is also a reminder to stay accurate: Xaquixe is an independent Oaxaca studio (Salime Harp Cruces and Christian Thornton, established 2002), hand-blowing recycled glass on waste-oil furnaces — a contemporary studio within the Mexican glass tradition, not an ancient indigenous lineage — with the palette here an unofficial interpretation. Xaquixe made glass made sustainable the brand — proof that a mission can be the difference.

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Explore & save

Keep Xaquixe’s identity on hand — save it to a board in the Made Good inspiration library.

Xaquixe identity set

Pin the recycled-green-and-amber palette and the grounded-geometric register to your own board.

Core Palette
Homage
Aa
Grounded geometric
The register
Grounded geometric
Gradient

♡ Save to a board

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Source & notes

Editorial reference. This article reports publicly documented facts about Xaquixe’s visual identity as design commentary; it is not affiliated with, or endorsed by, Xaquixe, and it does not promote the purchase or use of any product. The Xaquixe name, wordmark and its glass designs are trademarks/works of their owner — the graphics here are original abstract homages (colour discs and glass-texture swatches); no piece or wordmark is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public sources (xaquixe.com): Xaquixe is an independent Mexican studio in Magdalena Apazco, Oaxaca (established 2002 by Salime Harp Cruces and Christian Thornton) known for sustainable, recycled hand-blown glass (up to 97% recycled material; waste-cooking-oil-fired furnaces with heat recovery). Honest notes: everything is hand-blown in its own Oaxaca workshop; and glassblowing in Mexico is a colonial-era introduction, so Xaquixe is described as a contemporary studio within the broader Mexican hand-blown-glass tradition rather than an ancient indigenous Oaxacan lineage. No official brand hex is published, so the tones here are an unofficial interpretation.