BW LNG Brand Guidelines
From a Hong Kong steamer and a Stavanger tanker firm to Oslo-managed LNG carriers and floating terminals.
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Two constants: a BW LNG deep navy and sea teal palette and a Technical sans register. Abstract homage — not a BW LNG asset or mark; no vessel, logo or livery is reproduced.
Two shipping houses
World-Wide Shipping and Bergesen d.y.
BW LNG is the liquefied-natural-gas business of BW Group, and its story starts with two older shipping companies. English Wikipedia’s BW Group article records that Sir Y.K. Pao started the World-Wide Steamship Company in Hong Kong with relatives and friends, incorporated in July 1955; its first ship, an elderly coal-burning steamer, was renamed Golden Alpha. BW Group’s own history page says World-Wide entered the tanker market in the mid-1960s and by 1979 had a fleet of more than 200 vessels.
The gas side came from Norway. Wikipedia says Sigval Bergesen d.y., from a shipping family whose company dated back to 1840, founded Sig. Bergesen d.y. & Co. on 20 February 1935 after leaving his father’s firm. Just before the Second World War he moved the head office from Stavanger to Oslo, keeping Stavanger as a branch. During the war, Wikipedia says, the company’s three tankers came under the management and operation of the Norwegian Shipping and Trade Mission, known as Nortraship; one of them, Président de Vogüé, sailed into Stavanger on 20 May 1945 as the first Nortraship ship to return to Norway.
Bergesen moved into gas in the 1970s. Wikipedia says six LPG carriers ordered from 1974, most of them contracts passed on by the Norwegian owner Fearnley & Eger, formed its first gas fleet, and that by the late 1980s it was a prominent owner of large LPG carriers. The company was listed on Oslo Børs in September 1986 and bought the gas-carrier company Havtor in 1996. World-Wide built up a stake from 2000, and in March 2003 the controlling Bergesen family shareholders accepted its offer, followed by a public offer that took World-Wide above 90% of the shares.
Colour
One brand, from 2005.
A new Bermuda holding company, Bergesen Worldwide, followed in 2004, Wikipedia says, and in 2005 the businesses were brought under a single group brand, BW. BW Gas was listed in Oslo in October 2005 and taken private again in 2009; the LPG business returned to the Oslo exchange as BW LPG on 21 November 2013. BW Group says BW Group Ltd became the group’s holding company in April 2007, and that in October 2018 Sohmen family interests bought the 6.75% stake held by HSBC; Wikipedia gives HSBC’s earlier share as 7%.
LNG goes back further than the BW name. BW LNG says it acquired its first LNG vessel in 1973, and Wikipedia dates the group’s LNG shipping to the early 1970s. Both say an expansion in the early 2000s brought a number of longer-term charters. BW Group’s history adds two joint ventures: one with Marubeni in 2010 on LNG carriers chartered to NLNG, and one with Pavilion Energy for LNG assets, formed shortly after 2014.
The second business line is floating infrastructure. Wikipedia says BW’s first floating storage and regasification unit, BW Singapore, was delivered in 2015, and BW Group says FSRUs it invested in during 2015 and 2016 were installed in Egypt and Pakistan. BW LNG’s Gas Solutions pages now name BW Integrity in Pakistan, owned with Mitsui; BW Magna in Brazil; BW Tatiana in El Salvador, jointly owned with Invenergy; and BW Batangas, formerly BW Paris, on a five-year charter to FGEN LNG in the Philippines. The company also says it is supplying a floating storage unit for Jordan, scheduled for delivery by the end of 2026.
Typography
Ships, terminals and fleet lists.
LNG and gas-carrier owners sell a service rather than a product, and their websites tend to show the ships themselves. Corporate pages lean on deep blues, teals and white, with photographs of carriers at sea, at terminals and in shipyards. The hull type in those pictures — a membrane carrier with its long flat deck, or a Moss-type carrier with its row of spherical tanks — is often the most distinctive image a company has.
The fleet list is the core document. Owners such as GasLog publish each vessel by name, cargo capacity in cubic metres, year built, propulsion and ownership share, and use engine shorthand such as TFDE, X-DF and ME-GI that their customers read at a glance. Floating storage and regasification units, or FSRUs, get their own project pages, usually set out by country and terminal, as BW LNG does for its units in Brazil, Pakistan, El Salvador and the Philippines.
Charter and terminal pages sit alongside investor sections. Listed owners carry results, filings, presentations and governance documents; owners that have gone private often keep the investor pages they built while listed. Sustainability pages report fuel-efficiency targets and new engine types in the companies’ own terms, and are read here as company statements rather than independent findings.
This guide sets out what can be checked about each owner — who founded it, who owns it today, which deals have closed and which are only announced — and marks clearly what rests on the company’s own word. Vessel names, capacities and dates come from dated company pages and trade press; the colours and typefaces shown are an unofficial interpretation, not a brand standard.
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A technical sans — a two-letter group mark over a gas fleet. (Specimen set in IBM Plex Sans, a sans STAND-IN; NOT the BW LNG logo.)
BW LNG
Managed from Oslo, under a group brand.
BW LNG describes itself as two units: LNG Shipping, which carries cargoes, and Gas Solutions, which develops, owns and operates floating gas infrastructure. Its page counts 31 LNG carriers and FSRUs, including four newbuildings, with 1,654 employees of 32 nationalities in seven offices, and says the commercial and technical management of its LNG carriers is handled in-house from Oslo. It lists a newbuilding programme of nine carriers of 173,400 to 174,000 cubic metres from Hanwha Ocean and two of 177,000 cubic metres from HD Hyundai, with ME-GI and X-DF two-stroke engines.
The newest design has three cargo tanks instead of the usual four. In newsroom posts dated June and September 2026, BW Group says BW LNG developed a 176,800-cubic-metre carrier with GTT, HD Hyundai Heavy Industries and the classification society DNV, built around GTT’s Mark III Flex membrane system, and that the first newbuilds are due from the fourth quarter of 2028. BW LNG and its partners presented the design at the Gastech conference in Bangkok in September 2026.
The BW brand is a group name rather than one company’s. BW Group lists more than a dozen businesses under it, from BW LPG and BW Offshore to Hafnia and Cadeler, and BW LNG’s pages sit on the group website rather than a domain of its own. Two lookalike addresses belong to others: in November 2026 bwlng.com was a personal blog, and bwgroup.com forwarded to the audio brand Bowers & Wilkins.
For a design guide, BW LNG shows how a gas shipper can sit inside a two-letter group brand built from Hong Kong and Norwegian roots. Compare Höegh LNG, another FSRU owner with Norwegian roots, and Golar LNG. For this guide we use a deep navy, a sea teal and a pale grey with a sans, an unofficial interpretation; no product or logo is reproduced.
Explore & save
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BW LNG identity set
Pin the BW LNG deep navy and sea teal palette and the Technical sans register to your own board.



