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InfoJobs Brand Guidelines: A 1998 Barcelona Job Board, Schibsted, Adevinta & EQT

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Brand Guidelines · Field Guide

InfoJobs Brand Guidelines

A Barcelona job board that grew out of an IT company’s HR department.

FIG 1.0 — JOB CARDS (ABSTRACT HOMAGE)

FIG 1.1 — ROUNDED SANS
Aa

Two constants: an InfoJobs blue, sand and tangerine palette and a rounded sans register. Abstract homage — not an InfoJobs product or mark; no logo, app screen or wordmark is reproduced.

Founded
Barcelona, Spain1998
Founder
Nacho González-Barroswithin Grupo Intercom
Owners
Trader Classified Media, Schibsted, Adevinta
Today
Adevinta Jobs S.L.U., Barcelona
01

InfoJobs.net

A job board born inside Grupo Intercom.

InfoJobs began in Barcelona in 1998 as InfoJobs.net, an online job board created inside Grupo Intercom. English, Spanish and Catalan Wikipedia all name its founder as Nacho González-Barros, who had been in charge of human resources at Intercom. The site stored candidates’ CVs and employers’ vacancies in one standard format so that each side could filter the other, a model Spanish Wikipedia still uses to describe the service.

The early years were technical as much as commercial. In 1999, Spanish Wikipedia says, InfoJobs.net moved its system from Lotus Notes to an Oracle platform. In 2001, in the middle of the dot-com downturn, the venture capital company Corporación Sant Bernat, known as Corsabe, took a 10 per cent stake. In 2002 the site won the Grand Prix awarded by iBest, chosen by users and experts, and passed one million CVs, according to Spanish and Catalan Wikipedia.

The founder stepped back early. Catalan Wikipedia says González-Barros left InfoJobs.net in 2003 to concentrate on launching new internet projects. A year later, in 2004, the Canadian classifieds group Trader Classified Media bought 60 per cent of the company, the start of several changes of owner.

The name has stayed constant through all of it: a plain compound of “info” and “jobs,” written with two capitals.

Management changed alongside ownership. Spanish Wikipedia says Carles Salvadó joined as general manager in 2002 and that in 2003 the company received a Pimes award for competitiveness from the business association Pimec-Sefes; Catalan Wikipedia adds that Juan Antonio Esteban replaced Salvadó as general manager in 2005. In 2011 InfoJobs and the Esade business school published a joint report on the Spanish labour market, combining activity on the site with surveys of experts, candidates and companies, Spanish Wikipedia says.

02

Colour

Schibsted, offices and two foreign sites.

The decisive owner arrived in 2006. The Norwegian media group Schibsted bought Trader Classified Media’s 60 per cent and, six months later, raised its holding to 93.56 per cent, with Grupo Intercom keeping 6.4 per cent, according to English and Catalan Wikipedia; Catalan Wikipedia dates Schibsted’s full control to 2009. Spanish Wikipedia places InfoJobs in the group’s Spanish arm, alongside classifieds sites such as Fotocasa, Milanuncios and coches.net.

InfoJobs also spread around Spain. In 2007 it opened sales offices in Galicia and the Basque Country, and in 2008 six more, in Zaragoza, Valencia, Seville, San Sebastián, Alicante and Vigo, Catalan Wikipedia says. In 2007 it even opened an office in the virtual world Second Life.

Two foreign sites carried the name. InfoJobs Brazil was launched in 2004 as Infoemprego by David González Castro and relaunched as InfoJobs Brazil in 2007 through a joint venture with Schibsted, Adevinta said in March 2022. That month Adevinta announced the completion of the sale of its 76.2 per cent stake in InfoJobs Brazil to Redarbor, the main shareholder of the Latin American job board Computrabajo, which González Castro had founded in 2013, Adevinta said; Adevinta then described InfoJobs Brazil as the most-used employment website in Brazil.

InfoJobs Italia had a different ending. The Italian site was born in Milan in 2004, the Italian magazine greenMe reported on 30 October 2025, when it wrote that InfoJobs Italia would close permanently on 31 December 2025, citing the company’s own notice to users of 23 October 2025. In November 2026 the infojobs.it address shows only a message that the platform is officially closed and no longer available, with thanks to its users.

Copy
Harbour blue
#1F4E8C
Copy
Deep ink blue
#14365F
Copy
Tangerine
#E9893A
Copy
Sand
#F4F1EA
Copy
Paper
#FAF9F6
03

Typography

Design and documentation.

For a designer, a job board is mostly a search box and a list: a field for the job, a field for the place and a button, followed by a column of job cards giving the title, the employer, the location and the date. Where that pattern is shared, the brand has to work in the small places: the wordmark at the top of the page, the colour of the button, the app icon on a phone and the tone of the alerts that arrive by email.

The names do a lot of the work. Many are plain words or short compounds that say what the site is for, and some companies build their advertising directly on the name: SEEK, for example, has long used the line “SEEK and you shall find,” according to the trade title Campaign Brief. Others keep separate names market by market: SEEK’s group runs Jobstreet and Jobsdb sites in Asia alongside SEEK itself, according to its own website.

The second audience is the employer. Job sites sell advertising, résumé search and matching tools to hirers, and their corporate pages speak to recruiters as much as to candidates, with products for job posting, candidate search and employer branding presented next to the public job search.

Ownership is part of the story too. Many of these brands belong to larger groups, and their corporate pages list the countries and sites they run: SEEK’s about page names marketplaces in eight countries, and after the 2025 sale of CareerBuilder + Monster, the new owner BOLD listed CareerBuilder and Monster among its brands, HR Dive reported. This guide sets out who founded each brand, who owns it now and what has changed hands, and treats colours and type as an unofficial interpretation rather than an official specification.

Aa

A rounded, friendly sans for a consumer job site. (Specimen set in Nunito Sans, a sans STAND-IN; NOT the InfoJobs logo.)

Rounded sans · the registerInfoJobs blue, sand and tangerine · the paletteA Barcelona job board that grew out of an IT company’s HR department · the signature

04

InfoJobs

From Schibsted’s spin-off to a new owner.

InfoJobs’ parent group became Adevinta, an online classifieds group that Italian Wikipedia says was part of Schibsted until April 2019 and was listed in Norway until 2024; Adevinta’s press room records the completion of a voluntary offer for its shares in May 2024. On 21 July 2025 Adevinta announced that it had signed an agreement to sell its Spanish business, including InfoJobs, Fotocasa, Milanuncios and coches.net, to the investment firm EQT, in a deal agreed in July 2025. Adevinta said it would support the Spanish businesses and their staff during the transition, and in November 2026 its own list of brands no longer shows the Spanish sites. In November 2026 the InfoJobs website’s footer names the operating company as Adevinta Jobs S.L.U.

The brand speaks in a plain, upbeat voice. Its own pages use the slogan “InfoJobs, siempre a mejor” — roughly, “always for the better” — and in a 2019 company post InfoJobs said more than 11 million contracts had been closed through the site and that more than 550,000 companies had used it over two decades. It publishes a monthly series of labour-market figures, the Indicadores InfoJobs; for October 2026 the company reported almost 204,000 vacancies. In October 2026 it ran the fifth edition of the InfoJobs Awards, a ranking of 50 top-rated employers, and it describes recent AI features under names such as InfoJobs PrevIA and How you Match. Under its “Cool Jobs” banner it advertised three roles linked to its sponsorship of the LOS40 Music Awards Santander 2026.

For a design guide, InfoJobs shows how a job board built for one country can carry the same compact name into several, and how that name outlasts the owners above it. Compare Computrabajo, whose owner Redarbor bought InfoJobs Brazil in 2022, and Stepstone, another European job board. For this guide we use a harbour blue, a deep ink blue, sand and a tangerine with a rounded sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep InfoJobs’s identity on hand — save it to a board in the Made Good inspiration library.

InfoJobs identity set

Pin the InfoJobs blue, sand and tangerine palette and the rounded sans register to your own board.

Core Palette
Homage
Aa
Rounded sans
The register
Rounded sans
Gradient

♡ Save to a board

06

Source & notes

Sources: English, Spanish, Catalan and Italian Wikipedia (InfoJobs; Adevinta); Adevinta press releases (30 March 2022; 21 July 2025) and adevinta.com; greenMe (30 October 2025); InfoJobs (nosotros.infojobs.net, 2019–2026; infojobs.it, 2026). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.