Shelter Point Brand Guidelines
A Vancouver Island farm that grows its barley and distils it beside the sea.
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Two constants: a teal, barley-gold and driftwood palette and a coastal serif register. Abstract homage — not a Shelter Point product or mark; no bottle, label or logo is reproduced.
The farm
A third-generation farmer and a stretch of oceanfront land.
Shelter Point began with a farm. Its founder, Patrick Evans, is described by the company as a third-generation farmer, and the Calgary whisky retailer Kensington Wine Market wrote in a 2017 profile that his family had farmed in the Comox Valley on Vancouver Island. In 2005, the company says, he bought 380 acres of oceanfront farmland with streams, wetlands, forest and fields. Kensington Wine Market adds that the land had been a University of British Columbia research farm, once owned by his father, and that it sits on fertile ground suited to barley, above a large natural aquifer.
The decision to open a distillery came in 2009, according to the same 2017 profile, which says Evans had help from Scottish investors and from Mike Nicholson, a veteran of the drinks group Diageo. The company describes the founding of the distillery in 2011 as giving the farm’s barley a commercial use. Kensington Wine Market dates the first distillation to the spring of 2011, using barley grown on the farm, and says spirit has been going into casks since June that year.
Shelter Point released its first single malt in 2016: Kensington Wine Market’s profile names it the Inaugural Run and dates it to May, while a later Kensington product page describes the first single malt as a five-year-old released late that year.
Colour
Copper stills, an aquifer and the sea.
The company’s description of itself rests on place. Its website says its Estate Whisky is distilled from barley grown on Shelter Point Farm, and that the whisky is grown, distilled and bottled in the same location; those are the company’s claims. It describes its wash and spirit stills as copper pot stills made by Forsyths, and says its water comes from its own aquifer. Its barrel warehouses, the company says, stand close to the ocean, so the spirit matures slowly in the coastal climate; its recurring line is “Vancouver Island Coastal Influence.” More broadly it says its barley is Canadian two-row barley grown in British Columbia.
The distillery sits on the coast of northern Vancouver Island near Campbell River, the company says; Kensington Wine Market places the founding at Oyster River. Visitors can book tours and tastings, and the company runs a whisky club.
Its range is built around single malt. The company’s website lists a Classic Single Malt, a 12 Year Single Malt, an Estate Whisky aged ten years, a Cask Strength Single Malt, Ripple Rock and Smoke Point, alongside an Evans Family Reserve with a Coruja cask finish. The descriptions lean on local stories: the company says Ripple Rock takes its inspiration from the 1958 Ripple Rock explosion at Campbell River and is aged in heavily charred virgin American oak and bourbon barrels; that Smoke Point is aged in barrels smoked with driftwood from its shore and native woods from around the distillery; and that the Coruja finish — the Portuguese word for owl — uses casks from a port-style fortified wine made in British Columbia. Kensington Wine Market says the Evans Family Reserve name honours the Evans family as the distillery’s original owners, and that Shelter Point began releasing its own gin in the summer of 2019. The company’s about page also notes that in 2023 the Scotch Malt Whisky Society released three bottlings of Shelter Point single malt.
Typography
Design and documentation.
The six brands in this group are all Canadian whisky names: Pike Creek, Shelter Point, Still Waters, Dillon’s, Okanagan Spirits and Canadian Mist. They range from labels that belong to large international drinks groups to independent distilleries in Ontario and British Columbia, and a single bottle can be sold everywhere from a provincial liquor store to a bar rail on the other side of the border.
A whisky brand’s identity is usually carried less by the spirit itself than by a label, a name and the place it promises, because the company behind the name may have changed hands, the distillery may have changed owners, and the bottling may happen somewhere other than where the whisky was made. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its whisky is actually distilled, aged and bottled.
Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, where its whisky is made and how its labels have changed — and marks plainly what rests only on the company’s own word.
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A coastal serif — barley, copper and the strait. (Specimen set in Fraunces, a serif STAND-IN; NOT the Shelter Point logo.)
Shelter Point
From a family farm to new owners.
Shelter Point began as a family business. Bryan Vanderkruk of the Toronto Whisky Society, writing in April 2026 about a visit he made in 2019, recalled that it was then “a family operation” and that his group was shown round by Jacob, a son-in-law who managed sales; Kensington Wine Market’s product notes likewise say Evans was joined in the business by family members.
That has changed. The company’s about page now names Patrick Evans as the founder and says the business is owned by Nelson Investments, which it calls “another Vancouver Island success story.” Kensington Wine Market’s notes on the ten-year-old describe “new owners, new management, new vision,” and Vanderkruk wrote in 2026 that ownership and management had changed since his visit, along with the distillery’s balance between the domestic and export markets. The company’s website lists Stephen Goodridge as general manager — it says he founded Goodridge & Williams Distilling in 2014 — and James Marinus, a long-time Vancouver Island farmer, as head distiller, overseeing production from distilling through to bottling.
The thread through both eras is the farm. The company still presents the whisky in terms of its own barley, its own water and its coastal warehouses, and keeps the family name on its Evans Family Reserve.
For a design guide, Shelter Point shows how a farm, a coastline and a family name can carry a whisky brand through a change of ownership. Compare Okanagan Spirits, another British Columbia distiller, and Still Waters, an Ontario craft distillery that started with single malt. For this guide we use a deep sea teal, barley gold and driftwood with a serif, an unofficial interpretation; no product or logo is reproduced.
Explore & save
Keep Shelter Point’s identity on hand — save it to a board in the Made Good inspiration library.
Shelter Point identity set
Pin the Shelter Point teal, barley-gold and driftwood palette and the coastal serif register to your own board.



