Ark Data Centres Brand Guidelines: Spring Park, Cody Park & a Family of Named Campuses

A 2005 company and a 2010 campus.

Ark Data Centres is a British developer and operator of data centres whose company records are older than its present name. Companies House shows the business was incorporated on 16 December 2005, traded as Ark Continuity Limited from May 2006, and took the name Ark Data Centres Limited in September 2013. Its registered office is at its Spring Park campus near Corsham in Wiltshire; its second campus, Cody Park, lies near Farnborough in Hampshire.

The company dates its data-centre work to 2010. Its website says it has been “shaping the future of data infrastructure since 2010,” and its growth chart runs from an 800-kilowatt capacity that year to a projected 446MW by 2030. Spring Park, which the company lists as ready for service in 2010, holds six data centres and 55MW of compute capacity by Ark’s own count, updated in January 2025. Cody Park followed in 2011: Ark describes it as a 36-acre campus near Farnborough, built in phased modules, with six data centres and 51MW, and calls it award-winning.

Institutional Real Estate reported in October 2026 that Elliott Investment Management acquired Ark in 2012, and described the company as operating 27 data centres in the United Kingdom and Belgium.

Seven parks and two European cities.

Ark’s campuses carry place names rather than numbers, and most of them end in “Park.” After Spring Park and Cody Park came Meridian Park in north London, a single 16MW data centre that the company lists as ready for service in 2020; Union Park, a 56,000-square-metre campus at the Bulls Bridge Industrial Estate in Hayes, west London, with four data centres and 99MW, ready in 2024; and Longcross Park, in a new garden village at Chertsey in Surrey, with two data centres and 54MW, ready in 2025. Ark says Union Park uses on-site solar panels, rainwater harvesting and living roofs and walls, and that Longcross Park sits in a 300-acre garden village within the Enterprise M3 area.

More sites are in development, by the company’s account. Alliance Park in Ealing is listed as under construction with two data centres and 50MW. A campus on the site of a former Mercure hotel at Hilfield Park, near Elstree in Hertfordshire, is planned at around 200MW, with power delivered from 2028 and first service in 2029, Ark says. Outside the United Kingdom, Ark lists a Brussels campus of 24MW, where it says power has been secured and planning and permitting are under way, and a 65MW campus on a 30,000-square-metre site in the La Maquinista district of Barcelona, a page it last updated in May 2026. Across the group, the home page gives totals of 567MW of secured capacity and 27 data centres across nine locations, dated January 2025.

The way Ark builds is part of its pitch. The company says it uses modular steel structures rather than concrete, and it offers direct air cooling, indirect air cooling and liquid-cooled designs.

Spring Park itself is growing. The Local Democracy Reporting Service reported in October 2026 that Wiltshire Council’s strategic planning committee had approved, in February, an application by Ark Estates to redevelop 7.37 hectares south of Spring Park at Neston, with a main building of about 27,350 square metres; the application drew more than 1,000 objections, and work could begin once the legal agreements were signed. Planning officers judged the brownfield site suitable and expected around 50 full-time jobs, the report said.

Design and documentation.

Data-centre operators sell something most of their customers never see in person: buildings full of power, cooling and racks, usually in business parks on the edge of a city. Their websites and reports therefore do much of the work of explaining what they own and where it is. In this guide’s set, the companies present themselves through a small number of recurring formats rather than a consumer product.

The first is the campus itself. Operators publish aerial photographs and architectural renderings of their sites, often before a building is finished, together with galleries and short videos. These images are the company’s own material and show the buildings as the operator wants them seen; a rendering of a planned campus is a plan, not a finished site.

The second is the map and the number. Location pages are organised by city or region, and some show a stylised map of how sites relate to one another, sometimes marked as not to scale. Capacity is given in megawatts and floor area in square metres, alongside counts of sites in operation and under construction. Founding years, listing dates and lists of markets often appear as a strip of figures on a home page.

The third is the technical and corporate layer. Interconnection pages describe, in plain terms, how customers can reach telecoms carriers and public clouds from inside a building, often called cloud on-ramps. Sustainability pages and annual environmental, social and governance reports set out the company’s stated targets, and investor pages carry results, filings and presentations. For a designer, these formats show how a business with few visible products builds an identity from places, figures and documents.

Park names, megawatts and modules.

Ark presents itself in short words and plain numbers. The home page opens with the line “Digital infrastructure engineered for tomorrow,” and the company’s current site lives at ark-d-c.com; the older arkdatacentres.co.uk address forwarded there when checked in November 2026. Each campus page follows the same pattern: a computer-generated view of the site, captioned as a conceptual render for illustration only, and a short descriptive paragraph (Spring Park is pictured as glass-fronted buildings among gardens and lawns), followed by a row of figures for total compute capacity, the number of data centres and the year the campus was ready for service, each stamped with the date it was last updated.

The place names do much of the identity work. Spring, Cody, Meridian, Union, Longcross and Alliance read as a family, and the newer pages for Brussels and Barcelona keep the same layout under a city name. The Hertfordshire site is the exception for now: its page is titled after the former Mercure hotel that stood there, with Hilfield Park in brackets. The site also lists the standards Ark says it holds, among them ISO 9001, ISO 14001, ISO 27001 and Cyber Essentials Plus, as a row of document links in the footer.

For a design guide, Ark Data Centres shows how an infrastructure company can build recognition from a set of named campuses and a consistent page template, letting dated capacity figures and site renders carry the story. Compare Global Switch, another London data-centre owner, and Yondr, a London-based hyperscale developer. For this guide we use a deep blue, a pale render sky, a living-roof green and a steel grey with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Ark Data Centres’s identity on hand — save it to a board in the Made Good inspiration library.