Arteriors Brand Guidelines
Mark Moussa’s Dallas lighting house, founded in 1987.
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Two constants: an Arteriors bronze, linen and brass palette and a display serif register. Abstract homage — not an Arteriors product or mark; no fixture, logo or label is reproduced.
A table-lamp company
Mark Moussa’s business in Dallas, 1987.
Arteriors is a Dallas company, and it has been one from the start. The lighting trade magazine enLIGHTenment reported in June 2019 that Arteriors “was established in 1987 by Mark Moussa as a table lamp and accessories company,” and that it had since grown into a multi-channel lighting and furnishings brand with lighting, furniture, wall décor and accessories in its range. The company’s own description, issued with a January 2024 announcement and reproduced by the trade site Office Insight, gives the same founding year and calls Arteriors “a Dallas-based company that specializes in luxury lighting, furniture, wall décor and accessories.”
In both accounts the business begins with table lamps and accessories and widens to furniture and wall décor. It remained founder-owned until it took outside investment in 2019, enLIGHTenment reported.
The company sells chiefly to the design trade. enLIGHTenment wrote in 2019 that it had earned support from residential and commercial interior designers and specialty retailers, and that it ran contract and hospitality divisions as well as an international business. The 2024 company description adds that it offers “a range of customizable contract offerings” alongside its residential work.
Colour
Showrooms, guest designers and makers abroad.
Arteriors’ January 2024 company description lists trade-only showrooms in Las Vegas, Dallas, New York City, Atlanta, Chicago and High Point, North Carolina and stores in Los Angeles’s La Cienega Design District, the Dallas Design District and London’s Design Centre at Chelsea Harbour. enLIGHTenment had reported in 2019 that the company had recently expanded at the New York Design Center, at High Point Market and at Chelsea Harbour.
The second public face of the brand is its guest designer programme. The company says the programme pairs it with interior designers to create new lines. In June 2019 enLIGHTenment reported that the programme would continue after the investment, naming upcoming partnerships with Ray Booth, Beth Webb and Workshop/APD.
Arteriors does not present itself as a maker with its own American factory. Its company description says it “works with experienced artisans and makers around the world producing a full spectrum of styles in luxury materials and finishes,” and its January 2024 announcement described the new chief executive’s operations and logistics brief as spanning factories in several countries on three continents. Arteriors says this; it does not name the countries or the workshops in that description.
Typography
Light as furniture.
Decorative lighting brands in the United States sit at several different points in the trade. Some began as workshops making fixtures by hand; some are design houses that draw a collection and have it made by factories and artisans elsewhere; some are retailers whose name appears on lamps they commission from others. A single name can be sold through a trade-only showroom, a design-district store, a catalogue and a website at once.
A lighting brand’s identity is usually carried less by one lamp than by a catalogue, a set of finishes, a showroom and the designers whose names appear beside its own. The company behind the name may have changed hands, taken in investors or moved where its fixtures are made since it started. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its fixtures are actually made.
Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, where its lamps are made and how it presents itself to the trade — and marks plainly what rests only on the company’s own word.
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A display serif for a design-trade lighting house. (Specimen set in Cormorant Garamond, a serif STAND-IN; NOT the Arteriors logo.)
Arteriors
Founder-owned, then backed by Norwest.
The first change of ownership came in June 2019. enLIGHTenment reported on 24 June 2019 that Arteriors had partnered with the Minnesota-based private-equity firm Norwest Equity Partners, known as NEP, in a transaction that closed on 18 June; it was the first time the company had taken an institutional investor. Krista Stelling, then the company’s senior vice-president of marketing and insights, told the magazine it was an investment into the company and that the percentage of ownership would not be disclosed. NEP partners Tim Kuehl and Tony Armand joined Moussa and the chief executive, Steve Davis, on the board.
The same report quoted Stelling saying that “Mark Moussa is not going anywhere and will continue to fuel the creative and product direction of Arteriors,” and that the partnership would help with category expansion, including “a larger assortment of more versatile, foundational lighting designs” to sit beside the brand’s statement pieces. Moussa said the investment would “provide capital for growth,” and that launching “new and innovative, design-driven products” would remain a priority alongside service to customers. “It’s business as usual,” Stelling told the magazine; “Mark will remain actively involved in all facets of the company.” The report added that the guest designer collaborations, the international business and the contract and hospitality divisions would carry on as before.
The next change was at the top. In January 2024 Arteriors named John Hart chief executive. Home News Now reported on 3 January 2024 that he succeeded Steve Davis, who “has transitioned out of the company”; Hart had been chief executive of the furnishings retailer Luminaire and earlier worked at Kohler Co., including as president of McGuire Furniture. The company’s announcement, as published by Office Insight on 10 January 2024, said the appointment was made “in conjunction with its ownership at Norwest Equity Partners” and that Hart began on 2 January and would move to the Dallas area later that year. It traced his career through Kohler’s design businesses — director of sales and later president of Ann Sacks, president of McGuire Furniture and chief creative officer of the Kohler Interiors Group, which also included Baker Furniture, Kallista and Robern — and through a period as co-chief executive of the Michigan rug maker Scott Group Studio. Tony Armand, the NEP partner, said in the announcement that Hart’s “passion for the category” would complement the company’s executive team.
For a design guide, Arteriors shows how a lighting brand can be built through showrooms, designer collaborations and a catalogue of finishes rather than a single signature lamp. Compare Currey & Company, another American lighting and furnishings house selling to the trade, and Visual Comfort. For this guide we use bronze, linen and brass with a serif, an unofficial interpretation; no product or logo is reproduced.
Explore & save
Keep Arteriors’s identity on hand — save it to a board in the Made Good inspiration library.
Arteriors identity set
Pin the Arteriors bronze, linen and brass palette and the display serif register to your own board.


