Bonzini Brand Guidelines
The French café table still made in Bagnolet.
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Two constants: a Bonzini-blue palette and a café-sans register. Abstract homage — not a Bonzini product or mark; no table, pitch or logo is reproduced.
The French café table still made in Bagnolet
Bonzini is the Parisian baby-foot institution (Bergaglia family, since 1927, ~90% of the French café market) that still designs and assembles its tables in Bagnolet, one of the five official ITSF tables.
Bonzini follows Tornado as the round’s French-café node — the baby-foot of the Parisian bistro, family-owned and still built in one town for a century. Its answer to a round about who owns the foosball table is the heritage: the French café table still made in Bagnolet.
Its identity is the French café table still made in Bagnolet. The 1927 founding, the Bergaglia family and the Bagnolet making are the story here. Still made in Bagnolet. The French café table still made in Bagnolet.
(Honest notes, so the founding, the ownership, the making and a correction are framed accurately. Bonzini sells baby-foot tables as its heroes; we report its language as the brand’s own. On founding: Bonzini was founded in 1927 in Bagnolet, east of Paris, by Joseph Bonzini, a cabinetmaker from Piedmont, with an engineer named Sopranzi, and its first foosball table was the B35 in 1935, so we correct the founder to Joseph, not Marcel, and the town to Bagnolet, not central Paris. On ownership: it is still family-owned, run today by the Bergaglia family, with Ingrid Bergaglia President since 2017, the Bergaglia name being the same family line, not a change of ownership. On the making: it calls itself a maker of 100% French football tables since 1927, all designed and assembled in Bagnolet, and it holds roughly 90% of the French café foosball market, which we report. On the products: the B60 coin-operated café reference, the B90, whose ITSF version is one of the five official ITSF tables, and the Stadium, in beech and plywood with cork balls. Its designs and the Bonzini name are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)
Colour
Bonzini lives in a Bonzini blue. Click a swatch to copy the hex.
Bonzini’s identity is French, café and family-made — a Bonzini blue, an ink, a pale blue, a deep navy, and a paper. The palette leans Bonzini blue and deep navy: a classic, bistro register that stands in for the Parisian café table rather than a loud logo colour. It signals the French café table still made in Bagnolet — French, café and family-made. The honest caveat: with no official brand hex, these values are a bistro, unofficial interpretation, not first-party colours.
The lesson is a Bonzini blue signals a French, café identity. Bonzini’s world is the bistro table and the cork ball. For designers, it is a reminder that a classic blue and a pale blue can carry a French, café brand — a bistro tone held as an accent, not a product shot. Because a mid hue can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: date the founding to 1927 and correct the founder to Joseph and the town to Bagnolet; keep it Bergaglia-family-owned; stress the 100% French, Bagnolet making; and note the ITSF-official B90.
Typography
The register is a café sans — French, café, family-made.
Bonzini’s identity carries a French, café spirit — the bistro institution. A café sans captures the mood: classic, warm and storied, the register of a heritage table. Set in a Bonzini-blue palette, the café sans feels dependable and characterful — exactly the personality Bonzini carries. It behaves like a made, worn thing rather than a loud logo, mirroring a pitch-band and a rod-line. (Bonzini’s real products and the name are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a café-sans brand,” shown here in a stand-in. The type behaves like the brand: French, café and family-made.
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A café-sans brand — dependable and characterful. (Specimen set in Manrope, a café-sans STAND-IN; NOT the Bonzini logo or products.)
The foosball node
Bonzini stands for the French café table still made in Bagnolet.
Bonzini sits second in the round as its French-café node. A Bonzini-blue palette, a café sans and a 1927 founding make one thing — the French café table still made in Bagnolet — the whole identity: French, café and family-made. The 1927 founding is the pitch, the Bergaglia family is the substance, and the Bagnolet making is the frame. The point is a family café table still built in one town, in a round about who owns the foosball table.
Put to work, the identity is the brand told straight, the founder corrected and the making stressed. A brand in this spirit would date the founding to 1927 and correct the founder to Joseph and the town to Bagnolet, keep it Bergaglia-family-owned, stress the 100% French Bagnolet making, and note the ITSF-official B90. A reader in this spirit would keep the facts right: Bonzini makes the French café baby-foot; it dates to 1927; it is Bergaglia-family-owned; and it still makes in Bagnolet. Bonzini sits after Tornado and before Garlando. The honest editorial moves are to date the founding, to correct the founder, to keep it family-owned, and to stress the making.
For designers and brand-builders, Bonzini carries the foosball node: a national café tradition can still be family-made in one town. The lessons: a heritage table can stay family-owned and locally made for a century, here Bonzini in Bagnolet; a founding is dated to 1927 by Joseph Bonzini, a Piedmontese cabinetmaker, with engineer Sopranzi, the first foosball table the B35 in 1935, so the founder is Joseph, not Marcel, and the town Bagnolet, not central Paris; an ownership is kept, still family-owned by the Bergaglia family, Ingrid Bergaglia President since 2017, the Bergaglia name the same family line; a making is stressed, 100% French football tables since 1927, all designed and assembled in Bagnolet, with about 90% of the French café market; and products are named, the B60 café reference, the B90 whose ITSF version is one of the five official ITSF tables, and the Stadium. It is also a reminder to stay precise: Bonzini is the Bergaglia-family French café table of the foosball aisle, still made in Bagnolet — with the palette here an unofficial interpretation, and the founder corrected to Joseph. The hook is that heritage: Bonzini is the French café table still made in Bagnolet, the Parisian baby-foot institution, Bergaglia family since 1927, about 90% of the French café market, still designing and assembling its tables in Bagnolet, one of the five official ITSF tables. Read that way, Bonzini is less a single table than the French café table still made in Bagnolet: French, café, family-made. The lesson for a brand is that a national café tradition can still be family-made in one town, and dating the founding keeps it earned. Bonzini made the-French-café-table-still-made-in-Bagnolet the identity — proof that a family café maker can anchor a node.
Explore & save
Keep Bonzini’s identity on hand — save it to a board in the Made Good inspiration library.
Bonzini identity set
Pin the Bonzini-blue palette and the café-sans register to your own board.


