Fashion & Apparel
Fashion & Apparel brand guidelines — colour palettes, typography and design systems for fashion brands, with honest notes on ownership and where each is made.
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BAPE Brand Guidelines: The Ape Head, ABC Camo & Type
Brand Guidelines · Field Guide A Bathing Ape (BAPE) Brand Guidelines A camo pattern with an ape hidden inside — Ura-Harajuku hype,…
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Stüssy Brand Guidelines: The Signature Scrawl & the SS Link
Brand Guidelines · Field Guide Stüssy Brand Guidelines A surfboard shaper’s marker tag, turned into one of streetwear’s most copied logos. Made…
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Coach Brand Guidelines: The Horse & Carriage, Leather & Type
Brand Guidelines · Field Guide Coach Brand Guidelines A horse-drawn carriage stamped in leather — a New York workshop that turned its…
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Michael Kors Brand Guidelines: The MK Circle, Black & Gold
Brand Guidelines · Field Guide Michael Kors Brand Guidelines An interlocking MK in a circle — jet-set glamour made accessible, stamped on…
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Balmain Brand Guidelines: The PB Labyrinth, Black & Gold
Brand Guidelines · Field Guide Balmain Brand Guidelines An interlaced ‘PB’ maze in black and gold — Parisian couture reborn as celebrity-army…
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Celine Brand Guidelines: The Dropped Accent, Black & White
Brand Guidelines · Field Guide Celine Brand Guidelines One removed accent broke the internet — a house of quiet luxury, sharpened to…
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Loewe Brand Guidelines: The Anagram, Leather & Type
Brand Guidelines · Field Guide Loewe Brand Guidelines Four L’s knotted like a branding iron — a 175-year-old Spanish leather house, quietly…
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Bvlgari Brand Guidelines: The Roman V, Gold & the Serpent
Brand Guidelines · Field Guide Bvlgari Brand Guidelines A ‘V’ where a ‘U’ should be — a jeweller that spelled its name…
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Dolce & Gabbana Brand Guidelines: Black, Gold & the DG
Brand Guidelines · Field Guide Dolce & Gabbana Brand Guidelines Black, gold and Sicilian baroque — an ampersand joining two names into…
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Off-White Brand Guidelines: Quotation Marks, Helvetica & Stripes
Brand Guidelines · Field Guide Off-White Brand Guidelines “QUOTATION MARKS,” Helvetica and hazard stripes — Virgil Abloh made industrial signage into luxury.…
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Moncler Brand Guidelines: The Rooster, Tricolour & Type
Brand Guidelines · Field Guide Moncler Brand Guidelines A rooster that’s also a mountain, in French tricolour — Alpine gear reborn as…
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Fendi Brand Guidelines: The Double-F, Brown & Type
Brand Guidelines · Field Guide Fendi Brand Guidelines Two mirrored F’s Karl Lagerfeld drew in seconds — a Roman fur workshop’s monogram…