Fashion & Apparel
Fashion & Apparel brand guidelines — colour palettes, typography and design systems for fashion brands, with honest notes on ownership and where each is made.
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Bottega Veneta Brand Guidelines: No Logo, Intrecciato & Green
Brand Guidelines · Field Guide Bottega Veneta Brand Guidelines A luxury house with no logo — the woven leather is the signature,…
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Valentino Brand Guidelines: Rosso Valentino, the V & Type
Brand Guidelines · Field Guide Valentino Brand Guidelines One codified red — the most famous single colour in fashion, born from a…
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Givenchy Brand Guidelines: The 4G Emblem, Black & White
Brand Guidelines · Field Guide Givenchy Brand Guidelines Four interlocking G’s and an austere black-and-white — the house of Hepburn, refined to…
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Balenciaga Brand Guidelines: The Condensed Logo & Black
Brand Guidelines · Field Guide Balenciaga Brand Guidelines A couture house that swapped elegant serifs for a tight, tall logo lifted from…
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Tudor Brand Guidelines: The Rose, the Shield & Red
Brand Guidelines · Field Guide Tudor Brand Guidelines From a Tudor rose to a red shield — Rolex’s bolder, more affordable sibling,…
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Casio Brand Guidelines: The Blue Wordmark, G-Shock & Type
Brand Guidelines · Field Guide Casio Brand Guidelines A squared blue wordmark and an unbreakable watch — the founder’s surname, engineered into…
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Seiko Brand Guidelines: The Wordmark, Precision & Quartz
Brand Guidelines · Field Guide Seiko Brand Guidelines A plain black wordmark and a quiet revolution — the company that put the…
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Breitling Brand Guidelines: The Winged B, Gold & Navy
Brand Guidelines · Field Guide Breitling Brand Guidelines Wings, an anchor and a slide-rule bezel — instruments for pilots, dressed in gold…
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Patek Philippe Brand Guidelines: The Calatrava Cross & Gold
Brand Guidelines · Field Guide Patek Philippe Brand Guidelines A little cross with a lily at each tip, in gold — the…
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TAG Heuer Brand Guidelines: The Shield, Green & Red
Brand Guidelines · Field Guide TAG Heuer Brand Guidelines A green-and-red shield and three letters of avant-garde — a 19th-century chronograph house…
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Omega Brand Guidelines: The Ω Symbol, Red & Futura
Brand Guidelines · Field Guide Omega Brand Guidelines The last letter of the Greek alphabet, chosen to mean perfection — a name…
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Birkenstock Brand Guidelines: The Plain Wordmark & Cork
Brand Guidelines · Field Guide Birkenstock Brand Guidelines A plain black wordmark and a cork footbed — the ‘ugly’ orthopaedic sandal that…