Fashion & Apparel

Brand Guidelines · Field Guide Dior Brand Guidelines One 1947 collection so revolutionary an editor named it the ‘New Look’ — and…

Brand Guidelines · Field Guide Prada Brand Guidelines An inverted triangle, a rope knot borrowed from Italian royalty, and a leather shop…

Brand Guidelines · Field Guide Versace Brand Guidelines A Gorgon who turns admirers to stone — chosen precisely because there’s no falling…

Brand Guidelines · Field Guide Hermès Brand Guidelines A horse, a carriage — and no driver. The most elegant empty seat in…

Brand Guidelines · Field Guide Tiffany & Co Brand Guidelines A single shade of blue so precise, so protected, it became one…

Brand Guidelines · Field Guide Rolex Brand Guidelines A five-point crown and a made-up name chosen because it sounds good in any…

Brand Guidelines · Field Guide Burberry Brand Guidelines A knight, a check, and a rebrand round-trip — Burberry dropped its heritage in…

Brand Guidelines · Field Guide Chanel Brand Guidelines Two interlocking C’s, black on white — a monogram whose exact origin no one…

Brand Guidelines · Field Guide Gucci Brand Guidelines Two mirrored G’s for a father’s name, and a green-red stripe borrowed from a…

Brand Guidelines · Field Guide Louis Vuitton Brand Guidelines A monogram invented to defeat counterfeiters — and now the most counterfeited pattern…

Brand Guidelines · Field Guide Adidas Brand Guidelines Three stripes bought for a couple of bottles of whisky — and no, the…

Brand Guidelines · Field Guide Nike Brand Guidelines A student drew it for $35, the founder shrugged — and it became the…