Fashion & Apparel

Brand Guidelines · Field Guide Zara Brand Guidelines A logo ‘kerned into oblivion’ — the most divisive serif in fashion, and the…

Brand Guidelines · Field Guide ASICS Brand Guidelines A shoe brand whose name is a Latin motto about a sound mind and…

Brand Guidelines · Field Guide Reebok Brand Guidelines A brand named after an African antelope — and a logo it left, then…

Brand Guidelines · Field Guide New Balance Brand Guidelines A shoe brand named for a ‘new balance’ — born from arch supports,…

Brand Guidelines · Field Guide Ray-Ban Brand Guidelines Sunglasses designed to ‘ban’ the sun’s rays for fighter pilots — and a red…

Brand Guidelines · Field Guide Puma Brand Guidelines A leaping cat born from a family feud that split one German town into…

Brand Guidelines · Field Guide Supreme Brand Guidelines A white word on a red box — the most powerful five letters in…

Brand Guidelines · Field Guide Lacoste Brand Guidelines The tennis champion nicknamed ‘the Crocodile’ — and the little green reptile that put…

Brand Guidelines · Field Guide Uniqlo Brand Guidelines A red box, a bilingual logo, and a global brand whose name exists because…

Brand Guidelines · Field Guide Gap Brand Guidelines The logo that lasted six days — a masterclass, in reverse, on how much…

Brand Guidelines · Field Guide Woolmark Brand Guidelines A single looping skein of yarn — routinely voted one of the greatest logos…

Brand Guidelines · Field Guide Vans Brand Guidelines A red flag, a squiggle called the ‘jazz stripe’, and a slogan straight off…